Lizette Engelen is the Chief of Work at Radboud focusing on driving the future work experience agenda by creating new evidence-based work environments. She looks at the 4 B's - Bytes, Bricks, Behaviour, Branding - and the 4 E's - Efficiency, Effectivity, Euros, Emotions - when developing work programs. The document discusses The Marshmallow Challenge, an experiment where groups have 18 minutes to build the tallest freestanding structure to hold a marshmallow using spaghetti, tape and string.