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The Marshmallow Challenge
Your kit
Roles & Responsibilities


Development experts

Testing experts
The
   Challenge
 1. Build the ta!est "ee standing
            structure
2. The entire marshma!ow should
             be on top
3. Use as much or as little of the kit
4. Breakup the spaghetti, string or
        tape as you wish
      5. You have 18 minutes
Lets play!
18 minutes start now..
Ta-dah to Oh-ohh
  moment explained..
Marshmallow challenge
Marshmallow challenge
Marshmallow challenge
Marshmallow challenge
Marshmallow challenge
Who consistently performs
        Poorly?
Recent B-school grads
        CxOs,
Who consistently performs
         Well?
Kindergarten students,
Architects & Engineers (thankfully)
Why?
Marshmallow challenge
Key lessons

Test early

  Testing right from inception through dev until production

Fail fast Fail Often

  Prototyping matters

Identify the hidden assumptions

  Avoid the ta-daa to uh-ohh moment
Thank you!
Animal calling..
    ice-breaker

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Marshmallow challenge

Editor's Notes

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  18. assumption = marsh is small & light...will easily sit on the structure of sticks\n-- proj assumptions = \n* real cust needs\n* cost of product\n* etc.\n
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