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PRESENTATION ON WBE
Car production surges in Eastern Europe
( GROUP-2 )
PROTAGONIST : AUTOMOBILE INDUSTRIES
TITLE: DEVELOPE ECONOMIC SENARIO IN ECONOMIC
SENARIO
 Slovakia, the inauguration of an $890 million
automobile factory was a major event in 2006. The prime
minister and other government officials attended.
 French executives from Peugeot Citro? which built the
factory, flew into the tiny town of Trnava, where the
sprawling factory is expected to employ up to 3,500 people
and churn out as many as 300,000 compact cars a year.
 After the collapse of Communism in 1989, many
foreign carmakers rushed to acquire local carmakers or
build their own factories in countries like Slovakia, Poland,
Hungary, Romania and the Czech Republic.
Eastern Europe has become Europe's backyard
manufacturing center, and it could be producing 3.4
million cars annually by 2010.
Belgium was struck a blow recently when Volkswagen
said it was stopping production in a plant near Brussels,
eliminating 4,000 jobs.
Even before Peugeot opened its Trnava plant, it
announced that it was cutting 11,000 jobs, mainly in
Western Europe. The move included closing a plant in
Ryton, England.
 The reasons for Central Europe's new wave of growth are
complex. For one thing, the region, together with Russia and
China, is one of the world's great untapped auto markets.
High gas prices in the West have also encouraged
consumers to start shifting from big cars and S.U.V.'s to the
kind of compact cars that are a specialty in Eastern Europe.
Above all, labor here is the cheapest in the region
East European governments offer incentives, from
financing some of the investment to offering a low flat-and-
simple tax on employee wages and corporate profits, as in
Slovakia, where all taxes are a simple 19 percent.
Central Europe is in the European Union, it has the advantage
of a stable economy, and they want the euro,'' said Matt Pottle,
central European automotive director for
PricewaterhouseCoopers.
He added that this was likely to mean far slower growth in
some Western countries that now specialize in small-car
production, like France and Spain.
It will also create more manufacturing jobs in the four major
Central European countries.
''Their largest challenge may be potential shortages of
qualified labor,'' Mr. Pottle said, noting that ''prices of labor are
rising quite rapidly.''
Within recent months, European carmakers have
introduced a variety of new models that they will assemble
in their Eastern European assembly plants.
But Eastern Europe is not making just cheap small cars.
Volkswagen assembles its Touareg S.U.V. and the big Q7
of its Audi affiliate in Slovakia; Porsche assembles the
body of its expensive Cayenne in a factory near Bratislava,
and then ships them to Germany for finishing.
And the automakers are pulling their suppliers into the
region as well.
Seats for the Trnava plant are manufactured by Faurecia,
a Peugeot-controlled company, at a suppliers' park near the
main factory.
Slovakia, the Czech Republic and Poland have been
vying to attract suppliers for the big new assembly plant
Hyundai is building at Novosice in the eastern corner of the
Czech Republic, a short drive from Slovakia and Poland.
Summer 2006, G.M. opened a plant near St. Petersburg to
assemble the Chevrolet Captiva, a midsize S.U.V.; by 2008,
G.M. hopes to bring online a $127 million plant nearby to
assemble about 25,000 vehicles a year.
The decisions to move assembly plants east raise awkward
questions among workers and their labor union
representatives in the West.
''No doubt people can find jobs, if they take immense cuts
in wages and cuts in benefits,'' Mr. O'Boyle said.
Jean-Martin Folz, Peugeot's chief executive, denied that
the closing in Ryton and the expansion in Trnava reflected a
repositioning of the industry eastward.
 He said that unemployment had dropped to about 5
percent from 13 percent three years ago for the
region of 70,000 people, which had a reservoir of
skilled engineers left over from the Communist arms
industry.
 Fewer than half a million of Slovakia's work force of
2.3 million are unionized, and the number is falling.
 ''People are doing a good job; there are good social
benefits,'' said Ivan Stefanec, a member of
Parliament from the region. ''So there is no
immediate need for unions.''
CONCLUSION:
12.9 million people - or 5.3% of the EU workforce - are
employed in the sector.
The 3 million high-skilled jobs in automotive
manufacturing represent 10% of the EU's manufacturing
employment.

The turnover generated by the automotive sector represents
6.9% of EU GDP.
The automobile industry has ripple effects throughout the
economy, supporting a vast supply chain and generating an
array of business services

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case study-Car Production Surges in Eastern Europe

  • 1. PRESENTATION ON WBE Car production surges in Eastern Europe ( GROUP-2 )
  • 2. PROTAGONIST : AUTOMOBILE INDUSTRIES TITLE: DEVELOPE ECONOMIC SENARIO IN ECONOMIC SENARIO
  • 3.  Slovakia, the inauguration of an $890 million automobile factory was a major event in 2006. The prime minister and other government officials attended.  French executives from Peugeot Citro? which built the factory, flew into the tiny town of Trnava, where the sprawling factory is expected to employ up to 3,500 people and churn out as many as 300,000 compact cars a year.  After the collapse of Communism in 1989, many foreign carmakers rushed to acquire local carmakers or build their own factories in countries like Slovakia, Poland, Hungary, Romania and the Czech Republic.
  • 4. Eastern Europe has become Europe's backyard manufacturing center, and it could be producing 3.4 million cars annually by 2010. Belgium was struck a blow recently when Volkswagen said it was stopping production in a plant near Brussels, eliminating 4,000 jobs. Even before Peugeot opened its Trnava plant, it announced that it was cutting 11,000 jobs, mainly in Western Europe. The move included closing a plant in Ryton, England.
  • 5.  The reasons for Central Europe's new wave of growth are complex. For one thing, the region, together with Russia and China, is one of the world's great untapped auto markets. High gas prices in the West have also encouraged consumers to start shifting from big cars and S.U.V.'s to the kind of compact cars that are a specialty in Eastern Europe. Above all, labor here is the cheapest in the region East European governments offer incentives, from financing some of the investment to offering a low flat-and- simple tax on employee wages and corporate profits, as in Slovakia, where all taxes are a simple 19 percent.
  • 6. Central Europe is in the European Union, it has the advantage of a stable economy, and they want the euro,'' said Matt Pottle, central European automotive director for PricewaterhouseCoopers. He added that this was likely to mean far slower growth in some Western countries that now specialize in small-car production, like France and Spain. It will also create more manufacturing jobs in the four major Central European countries. ''Their largest challenge may be potential shortages of qualified labor,'' Mr. Pottle said, noting that ''prices of labor are rising quite rapidly.''
  • 7. Within recent months, European carmakers have introduced a variety of new models that they will assemble in their Eastern European assembly plants. But Eastern Europe is not making just cheap small cars. Volkswagen assembles its Touareg S.U.V. and the big Q7 of its Audi affiliate in Slovakia; Porsche assembles the body of its expensive Cayenne in a factory near Bratislava, and then ships them to Germany for finishing. And the automakers are pulling their suppliers into the region as well.
  • 8. Seats for the Trnava plant are manufactured by Faurecia, a Peugeot-controlled company, at a suppliers' park near the main factory. Slovakia, the Czech Republic and Poland have been vying to attract suppliers for the big new assembly plant Hyundai is building at Novosice in the eastern corner of the Czech Republic, a short drive from Slovakia and Poland. Summer 2006, G.M. opened a plant near St. Petersburg to assemble the Chevrolet Captiva, a midsize S.U.V.; by 2008, G.M. hopes to bring online a $127 million plant nearby to assemble about 25,000 vehicles a year.
  • 9. The decisions to move assembly plants east raise awkward questions among workers and their labor union representatives in the West. ''No doubt people can find jobs, if they take immense cuts in wages and cuts in benefits,'' Mr. O'Boyle said. Jean-Martin Folz, Peugeot's chief executive, denied that the closing in Ryton and the expansion in Trnava reflected a repositioning of the industry eastward.
  • 10.  He said that unemployment had dropped to about 5 percent from 13 percent three years ago for the region of 70,000 people, which had a reservoir of skilled engineers left over from the Communist arms industry.  Fewer than half a million of Slovakia's work force of 2.3 million are unionized, and the number is falling.  ''People are doing a good job; there are good social benefits,'' said Ivan Stefanec, a member of Parliament from the region. ''So there is no immediate need for unions.''
  • 11. CONCLUSION: 12.9 million people - or 5.3% of the EU workforce - are employed in the sector. The 3 million high-skilled jobs in automotive manufacturing represent 10% of the EU's manufacturing employment.  The turnover generated by the automotive sector represents 6.9% of EU GDP. The automobile industry has ripple effects throughout the economy, supporting a vast supply chain and generating an array of business services