This document discusses customer perceptions of sedan cars in India. It presents research on perceptions of the Tata Zest sedan specifically. The research methodology involved a survey of 100 car owners in Bhubaneswar, India using questionnaires. Various data analysis tools were used including comparative analysis, percentage analysis, pie charts and bar graphs. The analysis found that customers prefer sedans for their performance and resale value. Most respondents had knowledge of the Tata Zest from print media, electronic media, or word-of-mouth recommendations. The conclusion is that perceptions of sedans in India are generally positive.

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PRESENTED BY:
GAGAN KUMAR GOUDA
PGDM/14-16/17

3. INTRODUCTION
Customer Perception is a concept that encompasses a customer's
impression, awareness or consciousness about a company or its
offerings. Customer perception is typically affected by advertising,
reviews, public relations, social media, personal experiences and other
channels.
In India For most people purchasing a car is the second most
important decision, so the probability of having a post-purchase
dissonance is quite high due to unchangeability of the decision or the
high risk perception. Consumers can evaluate a product along several
factors.
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The word sedan is possibly derived from a southern ITALIAN dialect derivative of
Italian “sedia” means chair. A sedan is a passenger car in a three-box configuration, the
structure have separate compartments for engine, passenger and cargo and consist of
four-doors (Most commonly ) .
SEDAN CAR
 The Tata Zest is the new sedan from Tata
Motors. It was first shown just ahead of
the Auto Expo 2014, and was launched in
the middle of 2014 in five diesel and four
petrol variants.
 It is the 1st Indian automatic diesel sedan
in India and available in below 9lakhs.

5. OBJECTIVES
 TO STUDY THE CUSTOMER PERCEPTION REGARDING SEDAN CARS
 TO STUDY THE CUSTOMER INSIGHTS FOR TATA ZEST
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6. RESEARCH METHODOLOGY
 In this study, both primary and secondary data are used.
 Primary Data was collected from 100 respondents, located in
Bhubaneswar, Odisha, through face-to-face interviews with car
owners with the help of a structured questionnaire.
 Secondary data has been collected from books, magazines,
internet, journals, newspaper etc.
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7. TOOLS FOR DATA ANALYSIS
 COMPARATIVE ANALYSIS
 PERCENTAGE ANALYSIS
 PIE CHARTS
 BAR CHARTS/BAR GRAPHS
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8. ANALYSIS
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Age wise classification of the respondents Yearly income of respondents
Market share in passenger vehicle Aging of Cars
Cont.

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ANALYSIS
Customer Preference Liking towards sedan
Preferable Brand in Sedan Category Affordable Price for customer
Cont.

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ANALYSIS
Sedan Performance
Cont.
Customer Relationship
Resale Value of sedan car
Overall Services

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ANALYSIS
Knowledge about Tata Zest Source of knowledge
53%
30%
10%
7%
Print Media
E- Media
Word of Mouth
Others
Preference in Tata zest
Figure 3.4.

12. ANALYSIS
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13. LIMITATIONS
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14. LIMITATIONS
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15. FINDINGS
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16. CONCLUSION
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17. RECOMMENDATION
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18. CONCLUSION
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19. Have a nice day..

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