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TOYOTA MOTOR EUROPE NV/SA
Avenue du Bourget 60 - Bourgetlaan 60
B-1140 Brussels - Belgium
T +32 2 745 21 11 - F +32 2 745 20 99
Press Release
Nov 25, 2015
Toyota Mirai Has Arrived In The Birthplace Of The Automobile
Nicholas W. Schües is the first German customer to receive the world’s first mass produced Fuel Cell
sedan
A hydrogen pioneer, Mr Schües could not wait to get his hands on the car of the future
Cologne, Germany- The future has reached the birthplace of the modern automobile: yesterday the Toyota Mirai
(“Future” in Japanese) was handed over to the very first German customer. The new owner, Nikolaus W. Schües,
from Hamburg, has been promoting hydrogen technology via the Hamburg Hydrogen Society for over 27 years and
now with the Mirai the hydrogen future has truly become a reality for him.
"Fuel cell vehicles are the future: they are free of harmful exhausts and convenient for everyday use, providing
ranges of 500 kilometres and more as opposed to pure electric cars. When Toyota introduced the Mirai, I did not
think twice - this is the car of the future, “explains Mr Schües.
The longstanding chairman of the "Hamburg Hydrogen Society", Mr. Schües is an advocate for climate protection
and clean energy through hydrogen.
Mr Schües has received the keys to his new car from Masahisa Nagata, Executive Vice of President Research and
Development at Toyota Motor Europe. "Toyota is convinced that many partners are needed on the way towards a
sustainable, hydrogen-based society. Mr. Schües is one of those long-term partners who have accompanied us on
this common path for decades. For this reason, I am particularly pleased to be able to hand the first Mirai in Germany
to Mr Schües in person. " said Mr Nagata at the handover ceremony at the Innovation Campus of Hamburg’s
Chamber of Commerce.
The ancient Hanseatic city on the Alster and Elbe is a pioneer in fuel cell technology: Hamburg, having the world's
largest fuel cell bus fleet, has been driving the expansion of hydrogen infrastructure with various partners, now
having four H2 fuelling stations and planned to build the fifth in Q1 of 2016.
Germany is the third market to deliver the Toyota Mirai to customers in Europe after the United Kingdom and
Denmark.
Using solely hydrogen as fuel to generate electricity, Mirai achieves superior environment performance with no CO2
emissions or pollutants when driving, and the same level of convenience and autonomy as gasoline engine
vehicles, with a generous cruising range and a hydrogen refuelling time of about three to five minutes.
###
Notes to the editors:
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts
and accessories, and Toyota's European manufacturing and engineering operations. Toyota directly employs
around 20,000 people in Europe and has invested over EUR 8 billion since 1990. Toyota's operations in Europe are
supported by a network of 30 National Marketing and Sales Companies across 56 countries, a total of around 3,000
sales outlets, and nine manufacturing plants. In 2014, Toyota sold 888,015 Toyota and Lexus vehicles in Europe.
For more information, visit www.toyota-europe.com.
For more information, please contact:
Toyota Motor Europe
Mr Jean-Yves Jault T +32 2 745 3174 M +32 478 55 61 55 jean.yves.jault@toyota-europe.com
Ms Sylvie Caira T +32 2 745 2288 sylvie.caira@toyota-europe.com
Mrs Carol Coolsaet T +32 2 745 2960 carol.coolsaet@toyota-europe.com
Ms Kanae Sato T +32 2 745 3474 kanae.sato@toyota-europe.com
Ms Anastasia Stoliarova T +32 2 745 25 31 anastasia.stoliarova@toyota-europe.com
Toyota's European Newsroom: http://newsroom.toyota.eu
Toyota's European Corporate Website: http://www.toyota-europe.com
Toyota Corporate Blog: http://blog.toyota.eu
Toyota Europe YouTube Channel: http://www.youtube.com/ToyotaEurope
Follow us on Twitter: @toyota_europe

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Toyota Mirai delivered to first customer in Germany

  • 1. TOYOTA MOTOR EUROPE NV/SA Avenue du Bourget 60 - Bourgetlaan 60 B-1140 Brussels - Belgium T +32 2 745 21 11 - F +32 2 745 20 99 Press Release Nov 25, 2015 Toyota Mirai Has Arrived In The Birthplace Of The Automobile Nicholas W. Schües is the first German customer to receive the world’s first mass produced Fuel Cell sedan A hydrogen pioneer, Mr Schües could not wait to get his hands on the car of the future Cologne, Germany- The future has reached the birthplace of the modern automobile: yesterday the Toyota Mirai (“Future” in Japanese) was handed over to the very first German customer. The new owner, Nikolaus W. Schües, from Hamburg, has been promoting hydrogen technology via the Hamburg Hydrogen Society for over 27 years and now with the Mirai the hydrogen future has truly become a reality for him. "Fuel cell vehicles are the future: they are free of harmful exhausts and convenient for everyday use, providing ranges of 500 kilometres and more as opposed to pure electric cars. When Toyota introduced the Mirai, I did not think twice - this is the car of the future, “explains Mr Schües. The longstanding chairman of the "Hamburg Hydrogen Society", Mr. Schües is an advocate for climate protection and clean energy through hydrogen. Mr Schües has received the keys to his new car from Masahisa Nagata, Executive Vice of President Research and Development at Toyota Motor Europe. "Toyota is convinced that many partners are needed on the way towards a sustainable, hydrogen-based society. Mr. Schües is one of those long-term partners who have accompanied us on this common path for decades. For this reason, I am particularly pleased to be able to hand the first Mirai in Germany to Mr Schües in person. " said Mr Nagata at the handover ceremony at the Innovation Campus of Hamburg’s Chamber of Commerce. The ancient Hanseatic city on the Alster and Elbe is a pioneer in fuel cell technology: Hamburg, having the world's largest fuel cell bus fleet, has been driving the expansion of hydrogen infrastructure with various partners, now having four H2 fuelling stations and planned to build the fifth in Q1 of 2016. Germany is the third market to deliver the Toyota Mirai to customers in Europe after the United Kingdom and Denmark. Using solely hydrogen as fuel to generate electricity, Mirai achieves superior environment performance with no CO2 emissions or pollutants when driving, and the same level of convenience and autonomy as gasoline engine vehicles, with a generous cruising range and a hydrogen refuelling time of about three to five minutes.
  • 2. ### Notes to the editors: Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota's European manufacturing and engineering operations. Toyota directly employs around 20,000 people in Europe and has invested over EUR 8 billion since 1990. Toyota's operations in Europe are supported by a network of 30 National Marketing and Sales Companies across 56 countries, a total of around 3,000 sales outlets, and nine manufacturing plants. In 2014, Toyota sold 888,015 Toyota and Lexus vehicles in Europe. For more information, visit www.toyota-europe.com. For more information, please contact: Toyota Motor Europe Mr Jean-Yves Jault T +32 2 745 3174 M +32 478 55 61 55 jean.yves.jault@toyota-europe.com Ms Sylvie Caira T +32 2 745 2288 sylvie.caira@toyota-europe.com Mrs Carol Coolsaet T +32 2 745 2960 carol.coolsaet@toyota-europe.com Ms Kanae Sato T +32 2 745 3474 kanae.sato@toyota-europe.com Ms Anastasia Stoliarova T +32 2 745 25 31 anastasia.stoliarova@toyota-europe.com Toyota's European Newsroom: http://newsroom.toyota.eu Toyota's European Corporate Website: http://www.toyota-europe.com Toyota Corporate Blog: http://blog.toyota.eu Toyota Europe YouTube Channel: http://www.youtube.com/ToyotaEurope Follow us on Twitter: @toyota_europe