This document discusses how Clorox scales content across its organization using four main tactics: 1) Bringing some social media management in-house, 2) Creating internal efficiencies like centralized planning and batch content creation, 3) Taking a strategic approach by listening to customers and engaging with them on relevant platforms, and 4) Measuring performance to optimize efforts over time. It provides examples of how Clorox established guidelines, empowered teams, and used tools like Spredfast to more effectively manage its brand messaging across multiple channels at scale.