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Pack-iTS
SUMIT SINGH
PGDM2/1543
A group of six university students wondered if they should proceed with Pack-
iTS, an entrepreneurial venture. Pack-iTS would be a healthy lunch preparation
and delivery service serving some of the elementary schools in London,
Ontario
Business Problem-Risk and funding
• Hot lunch program suppliers
• Packed lunch's – Lunchables , lunch
mates and smart lunch
Competitive
analysis
• Awareness of children's healthy choice
• No sensitivity in price
Consumer
analysis
External
analysis
Financing
• Initial investment-
$25000
• Partners compensation
$6000/per
• Positive profit after
salaries paid
Recommendation
• Take loan for additional finance
• Hire administrative assistant
• Advertise/Demonstrate the process of making a healthy and nutritious food
• Greater variety of lunches
• Order online
Strength
• Healthy food choice
• Varity of Option
• Flexibility
Weakness
• Full time university
students
• Time restraints
• Budget restraints
Opportunities
• Health Conscious society
• No Cafeteria in schools
Threats
• Picky eaters
• Buy monthly
lunch
programs
SWOT

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Pack iTS case study analysis

  • 2. A group of six university students wondered if they should proceed with Pack- iTS, an entrepreneurial venture. Pack-iTS would be a healthy lunch preparation and delivery service serving some of the elementary schools in London, Ontario Business Problem-Risk and funding • Hot lunch program suppliers • Packed lunch's – Lunchables , lunch mates and smart lunch Competitive analysis • Awareness of children's healthy choice • No sensitivity in price Consumer analysis External analysis Financing • Initial investment- $25000 • Partners compensation $6000/per • Positive profit after salaries paid
  • 3. Recommendation • Take loan for additional finance • Hire administrative assistant • Advertise/Demonstrate the process of making a healthy and nutritious food • Greater variety of lunches • Order online Strength • Healthy food choice • Varity of Option • Flexibility Weakness • Full time university students • Time restraints • Budget restraints Opportunities • Health Conscious society • No Cafeteria in schools Threats • Picky eaters • Buy monthly lunch programs SWOT