Six things we wish we had known or done sooner and our lessons learned from the marketing of the 3 Service Provider marketing games: EdgeQuest 1 & 2, Cisco myPlanNet
Virtual, viral and visual marketing for a high-profile product launch. Social media and traditional outreach integration during pre-launch and launch to drive registrations and page visits.
Digitz: Digital Trends Report - January 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Virtual, viral and visual marketing for a high-profile product launch. Social media and traditional outreach integration during pre-launch and launch to drive registrations and page visits.
Digitz: Digital Trends Report - January 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
#SocialSauce – Tap into New Media to Launch a New ProductJosh Martin
This is a presentation I gave at one of the breakout sessions at SoCon14 at Kennesaw State University on Feb. 22, 2014.
In this session, Social Media Manager Josh Martin will present a case study around how Arby’s leveraged social media to drive anticipation and awareness of its bottled signature sauces being made available for purchase for the first time. From UGC to web videos, this session will cover a variety of tactics Arby’s employed within social media to engage its fans.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Case Study: Evolution of Game Marketing at CiscoPetra Neiger
6 things we wish we had known or done sooner and our lessons learned from the marketing of the 3 Service Provider marketing games: EdgeQuest 1 & 2, Cisco myPlanNet
How will technology adoption change the way in which marketers reach and influence consumers in Asia-Pacific over the next decade? How is Microsoft evolving its marketing strategy to reflect these changes?
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Petra Neiger
A few slides from the go-to-market plan for the Cisco myPlanNet simulation game, incl. traditional and social media marketing. Some integration examples also included.
Oct 2009 - Jan 2010 results:
- 77,730 unique hits
- 23,234 downloads
- 25,658 Facebook fans
- Played in 130 countries by over 2,500 institutions
- Press and analyst coverage
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
From Social to Mobile: A Playbook for Building Successful GamesCatherine Mylinh
ORIGINAL PUBLISH DATE: January 2012
Our experts have made the social-to-mobile transition, and will share their tips and insights, including:
- Successfully transitioning from social to mobile platforms
- Challenges in discovery, acquisition and marketing attribution
- Comparisons between social vs mobile user behaviors
- Unique engineering challenges that didn’t exist in social
- Tips and tricks for monetizing in mobile
#SocialSauce – Tap into New Media to Launch a New ProductJosh Martin
This is a presentation I gave at one of the breakout sessions at SoCon14 at Kennesaw State University on Feb. 22, 2014.
In this session, Social Media Manager Josh Martin will present a case study around how Arby’s leveraged social media to drive anticipation and awareness of its bottled signature sauces being made available for purchase for the first time. From UGC to web videos, this session will cover a variety of tactics Arby’s employed within social media to engage its fans.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Case Study: Evolution of Game Marketing at CiscoPetra Neiger
6 things we wish we had known or done sooner and our lessons learned from the marketing of the 3 Service Provider marketing games: EdgeQuest 1 & 2, Cisco myPlanNet
How will technology adoption change the way in which marketers reach and influence consumers in Asia-Pacific over the next decade? How is Microsoft evolving its marketing strategy to reflect these changes?
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Petra Neiger
A few slides from the go-to-market plan for the Cisco myPlanNet simulation game, incl. traditional and social media marketing. Some integration examples also included.
Oct 2009 - Jan 2010 results:
- 77,730 unique hits
- 23,234 downloads
- 25,658 Facebook fans
- Played in 130 countries by over 2,500 institutions
- Press and analyst coverage
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
From Social to Mobile: A Playbook for Building Successful GamesCatherine Mylinh
ORIGINAL PUBLISH DATE: January 2012
Our experts have made the social-to-mobile transition, and will share their tips and insights, including:
- Successfully transitioning from social to mobile platforms
- Challenges in discovery, acquisition and marketing attribution
- Comparisons between social vs mobile user behaviors
- Unique engineering challenges that didn’t exist in social
- Tips and tricks for monetizing in mobile
This panel discussion will be moderated by Chris Kovac, Director of Social Influence at Nicholson Kovac (Kansas City, MO) and will feature examples of how you can integrate your offline advertising efforts with your online marketing strategies.
Speakers:
Lindsay Jacaman, Director Multi Media Sales The Wall Street Journal (Dallas, TX)
Jim David, Vice President, Ussery Printing (Dallas,TX)
David Young, VP Account Services, Slingshot/David & Goliath (Dallas, TX)
Similar to Case Study: Marketing 2.0 The Evolution of Games (20)
Cisco will be at OFC, the world’s premier optical event again showcasing our industry leading Packet Optical Convergence innovations and solutions. We encourage you to be part of the experience by visiting our Exposition booth (#3109) where you can interact with Cisco demonstrations, technical experts and Cisco Service Provider executives.
[Infographic] Cisco Visual Networking Index (VNI): Mobile-Connected Devices p...Cisco Service Provider
This Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast infographic provides some of the global and regional highlights from the updated study that covers forecast for 2014 to 2019.
For more information, please tweet us @CiscoVNI and follow our hashtag #VNI, and visit: http://cs.co/vnilpss.
[Infographic] Cisco Visual Networking Index (VNI): Mobile Users GrowthCisco Service Provider
This Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast infographic provides some of the global and regional highlights from the updated study that covers forecast for 2014 to 2019.
For more information, please tweet us @CiscoVNI and follow our hashtag #VNI, and visit: http://cs.co/vnilpss.
Operating costs decrease and agility increases, allowing you to react quickly to new market opportunities.
http://www.cisco.com/web/offers/sp04/simplifying-operations/index.html?KeyCode=000947566
Service creation is simpler and delivery is faster, allowing you to react quickly to new market opportunities.
http://www.cisco.com/web/offers/sp04/entering-new-markets/index.html?KeyCode=000947734
What if the orchestrator could also automate the deployment and configuration of an accompanying service assurance solution, tailored to the specific services being delivered? This is now becoming a reality using a concept called Orchestrated Assurance.
Operator Drives Bandwidth Efficiency and Optimizes Satellite Link PerformanceCisco Service Provider
Providing network connectivity and services, such as data, voice, live TV, high- definition (HD) on-demand video, and mobile services, EMC caters to customers with operations in some of the most remote corners of the planet. Managing satellite bandwidth requires sophisticated monitoring tools to ensure consistent performance of voice, video and data during events, such as rain, that can affect the quality. This telecommunications leader prides itself on delivering carrier-class services through its global mobility platform, using its hybrid satellite and terrestrial broadband network.
The EMC network features fully meshed, Multiprotocol Label Switching (MPLS) enabled and interconnected teleports in the United States, Europe, South America, Africa, and Asia. With EMC’s proprietary tools, it can manage and optimize every megabyte delivered. Its customer-facing tools further maximize every bit delivered over each customer’s WAN and LAN.
Application Engineered Routing Segment Routing and the Cisco WAN Automation ...Cisco Service Provider
The Cisco® Application Engineered Routing solution provides end-to-end control over how the network infrastructure transports applications. In the past, dedicated clusters of servers would deliver specific applications, but the number and diversity of applications continue to increase as the infrastructure becomes more converged.
Traffic patterns are dynamically changing and new applications come with specific transport requirements. Combining Segment Routing (SR) with the Cisco WAN Automation Engine (WAE) provides the necessary intelligence to optimize network resources and make informed decisions dynamically, helping to ensure a consistent, high-quality customer experience.
This white paper describes SR and the Cisco WAE and highlights how they work together to deliver an intelligent, dynamic, highly optimized network.
Research Highlight: Independent Validation of Cisco Service Provider Virtuali...Cisco Service Provider
Service providers want to know how they can build and run programmable, intelligent, responsive, efficient, flexible, and highly secure yet open networks with a high degree of automation. They want to be able to configure and activate new services quickly, utilize emerging cloud capabilities, and meet customer needs. Nimble, smart innovators in the global communications and networking industry are working on the answers and coming up with solutions every day. But providers need to know if these next-generation technologies can already meet their requirements today
In the world of service providers and networks, the demand for new and better services continue to grow, while the networks must expand and quickly adapt to these demands. One way that operators are evolving their network is to adopt some of the latest technologies like NFV (network functions virtualization). Infonetics recently found that 35 percent of the worldwide telecom carriers they surveyed are planning to deploy NFV in 2015. They are doing this because they believe that NFV and its SDN (software-defined networking) architecture will deliver benefits in service agility and new revenue, operational efficiencies and capex savings. Finding new ways to build revenue paths out of the network is critical for operators today as they innovate to find new sources of revenues.
Operators have been looking to Policy to help them find new ways to find value in their network. Specifically, they need a policy platform which can help them quickly adapt to build new services and even new networks for other operators or enterprises. We are now announcing the availability of Cisco Policy Suite version 7.5 for download. With it, operators will benefit from NFV-based policy enforcement and new access selection technologies. These new capabilities are enabling service providers to not only use policy software to open new services and markets, but they are also providing policy to the handset to ensure the best access method for the end user.
Deploy New Technologies Quickly with Cisco Managed Services for Service Provi...Cisco Service Provider
Service providers’ businesses and operations are undergoing major changes. New initiatives, like IP convergence, cloud, software-defined networks and network virtualization, are driving new business models. These initiatives are also creating opportunities for new revenue streams and greater efficiencies. Speed, agility and flexibility are required for fast access to IT and new applications. Now is the time to invest effort and resources in figuring out how to make this opportunity work for you. You have a chance to disrupt rather than being disrupted.
Segment routing is a network technology focused on addressing the pain points of existing IP and Multiprotocol Label Switching (MPLS) networks in terms of simplicity, scale, and ease of operation. It’s a foundation for application engineered routing because it prepares the networks for new business models where applications can direct network behavior.
Segment routing seeks the right balance between distributed intelligence and centralized optimization and programming. It was built for the software-defined networking (SDN) era.
Segment routing enables enhanced packet forwarding behavior. It enables a network to transport unicast packets through a specific forwarding path, other than the normal shortest path that a packet usually takes. This capability benefits many use cases, and you can build those specific paths based on application requirements.
Segment routing uses the source routing paradigm. A node, usually a router but it can also be a switch, a trusted server, or a virtual forwarder running on a hypervisor, steers a packet through an ordered list of instructions, called segments. A segment can represent any instruction, topological or service-based. A segment can have a local semantic to a segment-routing node or global within a segment-routing network. Segment routing allows you to enforce a flow through any topological path and service chain while maintaining per-flow state only at the ingress node to the segment-routing network. To be aligned with modern IP networks, segment routing supports equal-cost multipath (ECMP) by design, and the forwarding within a segment-routing network uses all possible paths, when desired.
Cisco Virtual Managed Services: Transform Your Business with Cloud-based Inn...Cisco Service Provider
Service providers face big challenges along with tremendous opportunities. Maturing technologies such as software-defined networking (SDN), network function virtualization (NFV), cloud, and open-source software are enabling exciting business innovations and market disruptions. To keep up with the pace of change today, you need to rethink how to engage with your customers to meet their business needs. At Cisco, we have the right approach to harness the transformative power of the cloud, SDN, and NFV. The Cisco® Virtual Managed Services Solution portfolio provides a rich set of secure cloud-based network services with prepackaged software capabilities over any access technology. The Cisco Virtual Managed Services solution makes it easy for you to deploy, manage, and sell new premium cloud managed services while reducing current operating expenditures (OpEx) and accelerating time to revenue.
Imagine if you could deploy highly secure new services at web speed on demand to customers and partners - complete with personalized capabilities. With this environment you’re creating innovative new services in minutes, not months, accelerating your time-to-revenue while reducing operational costs on an open platform. You have pre-packaged software service solutions that help you transform your business and the businesses of your customers. And you’re letting your customers use their existing customer premises equipment (CPE), to connect to virtual services from the cloud, reducing capital costs and business risk associated with rolling out new services.
It’s all possible with the Cisco Virtual Managed Services Solution based on the combination of the complementary Cisco Evolved Programmable Network (EPN) and the Cisco Evolved Services Platform (ESP). This open infrastructure and software combined with industry leading service orchestration, software-defined networking (SDN), and network functions virtualization (NFV) technologies automate the delivery of business services tailored to your customers from the cloud.
Cisco cBR-8 Evolved CCAP: Deliver Scalable Network and Service Growth at a Lo...Cisco Service Provider
An explosion of new over-the-top (OTT) video services and consumer devices is placing huge demand on cable access networks. To compete for new customers and retain the loyalty of existing ones, multiple system operators (MSOs) will need to expand capacity substantially, rolling out new services and gigabit tiers.
As they strive to meet insatiable market demand and stay competitive, MSOs are looking at significant access network capital expenditures (CapEx) increases over the next 5 years - and steadily rising operating expenses (OpEx) due to higher power costs and a larger network footprint. But current integrated Cisco® Converged Cable Access Platform (CCAP) solutions are limited to supporting only 24 to 32 channels per service group, and they are not designed to support DOCSIS® 3.1 at scale. Using these platforms, MSOs would need to significantly increase CapEx spend in order to compete with gigabit billboard rates and keep pace with growth.
Alternatively, MSOs can use the Cisco cBR-8 Converged Broadband Router, a full-spectrum CCAP-compliant platform that is designed to support DOCSIS 3.1. The Cisco cBR-8 enables cable operators to offer multigigabit broadband and Internet of Everything (IoE) services, and provide a path to virtualization. It empowers MSOs to scale economically to deliver more capacity and best-in-class services with much lower total cost of ownership (TCO).
This white paper examines the consumer trends affecting cable access networks and the projections for how the network and services will evolve in the coming years. It provides a long-term economic analysis of an evolved access network using the Cisco cBR-8, compared with competitive Advanced Telecommunications Computing Architecture (ATCA) platforms. And it demonstrates how MSOs will be able to meet capacity and service demands over the next several years at a 40-percent savings in hardware, space, and power costs.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.