SlideShare a Scribd company logo
IS MINORITY REPORT
INEVITABLE ?
LOCATION BASED MEDIA

Screen sizes to scale
WHERE IS YOUR CUSTOMER?
2012 AD SPENDING IN Billions $
ONLINE
SALES
DIGITAL
MEDIA
SPEND

$245 bn
$32 bn

OFFLINE
SALES

LOCATION
BASED
MEDIA SPEND

$4,200 bn
$11 bn
MOVIE

• 190,000 downloads
• 45% Lift in engagement

MOVIE
CONTACT
Jenna Gino
jenna.gino@affiperf.com

Jeremy Ozen
jeremy@vistarmedia.com

More Related Content

More from iMedia Connection

Keynote: The New Workforce
Keynote: The New WorkforceKeynote: The New Workforce
Keynote: The New Workforce
iMedia Connection
 
Follow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceFollow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New Workforce
iMedia Connection
 
Failures in Research & Development
Failures in Research & DevelopmentFailures in Research & Development
Failures in Research & Development
iMedia Connection
 
The Story of People & their Technology
The Story of People & their TechnologyThe Story of People & their Technology
The Story of People & their Technology
iMedia Connection
 
Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit Host
iMedia Connection
 
The Future of Advertising in the IoT
The Future of Advertising in the IoTThe Future of Advertising in the IoT
The Future of Advertising in the IoT
iMedia Connection
 
Intro: The State of Ad Tech
Intro: The State of Ad TechIntro: The State of Ad Tech
Intro: The State of Ad Tech
iMedia Connection
 
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
iMedia Connection
 
Welcome by Summit Host
Welcome by Summit HostWelcome by Summit Host
Welcome by Summit Host
iMedia Connection
 
Closing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptionClosing Discussion: Designing for Disruption
Closing Discussion: Designing for Disruption
iMedia Connection
 
Creativity in a Programmatic World
Creativity in a Programmatic WorldCreativity in a Programmatic World
Creativity in a Programmatic World
iMedia Connection
 
The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...
iMedia Connection
 
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
iMedia Connection
 
Timely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyTimely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling Frequency
iMedia Connection
 
Welcome by Programmatic Bootcamp Host
Welcome by Programmatic Bootcamp HostWelcome by Programmatic Bootcamp Host
Welcome by Programmatic Bootcamp Host
iMedia Connection
 
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
iMedia Connection
 
Video Content Marketing By Numbers
Video Content Marketing By NumbersVideo Content Marketing By Numbers
Video Content Marketing By Numbers
iMedia Connection
 
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
iMedia Connection
 
21st Century Brands
21st Century Brands21st Century Brands
21st Century Brands
iMedia Connection
 
How VR is Changing the Game for Brands
How VR is Changing the Game for BrandsHow VR is Changing the Game for Brands
How VR is Changing the Game for Brands
iMedia Connection
 

More from iMedia Connection (20)

Keynote: The New Workforce
Keynote: The New WorkforceKeynote: The New Workforce
Keynote: The New Workforce
 
Follow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New WorkforceFollow Up to Opening Keynote on The New Workforce
Follow Up to Opening Keynote on The New Workforce
 
Failures in Research & Development
Failures in Research & DevelopmentFailures in Research & Development
Failures in Research & Development
 
The Story of People & their Technology
The Story of People & their TechnologyThe Story of People & their Technology
The Story of People & their Technology
 
Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit Host
 
The Future of Advertising in the IoT
The Future of Advertising in the IoTThe Future of Advertising in the IoT
The Future of Advertising in the IoT
 
Intro: The State of Ad Tech
Intro: The State of Ad TechIntro: The State of Ad Tech
Intro: The State of Ad Tech
 
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
 
Welcome by Summit Host
Welcome by Summit HostWelcome by Summit Host
Welcome by Summit Host
 
Closing Discussion: Designing for Disruption
Closing Discussion: Designing for DisruptionClosing Discussion: Designing for Disruption
Closing Discussion: Designing for Disruption
 
Creativity in a Programmatic World
Creativity in a Programmatic WorldCreativity in a Programmatic World
Creativity in a Programmatic World
 
The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...
 
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
 
Timely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling FrequencyTimely & Creative Marketing Requires Controlling Frequency
Timely & Creative Marketing Requires Controlling Frequency
 
Welcome by Programmatic Bootcamp Host
Welcome by Programmatic Bootcamp HostWelcome by Programmatic Bootcamp Host
Welcome by Programmatic Bootcamp Host
 
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...
 
Video Content Marketing By Numbers
Video Content Marketing By NumbersVideo Content Marketing By Numbers
Video Content Marketing By Numbers
 
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-...
 
21st Century Brands
21st Century Brands21st Century Brands
21st Century Brands
 
How VR is Changing the Game for Brands
How VR is Changing the Game for BrandsHow VR is Changing the Game for Brands
How VR is Changing the Game for Brands
 

Recently uploaded

一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Pridesys IT Ltd.
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
How to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptxHow to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptx
Charleston Alexander
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Herman Kienhuis
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 

Recently uploaded (20)

一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
How to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptxHow to Buy an Engagement Ring.pcffbhfbfghfhptx
How to Buy an Engagement Ring.pcffbhfbfghfhptx
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 

Case Study: "Is the Minority Report Scenario Inevitable?"