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Case study:
Digital Life: Kenya
DIPRC2019 | 19th June 2019
Emily Redmond | @RedmondEm | @goodthingsfdn
Social & Digital Inclusion Charity
Some context...
Digital exclusion is a
worldwide problem
Slides with pics of visits
Pilot Impact
● 1,000 + registrations
● Advocacy and Thought Leadership
● Free Resource
● Unsupported Use
● Skills for work
1. Learners and librarians benefitted from
Learn My Way but the content needs to be
more tailored to a Kenyan audience.
2. We supported over 1,000 learners with basic
digital skills, but we didn’t reach the most
socially and digitally excluded people in Kenya.
Persona 1: Working and trying to keep up
● Employed but limited access - few have
internet access at home
● Limited use and skill
● Everything’s online and they’re expected
to do things online for their jobs
● Teachers, prison guards, librarians
● Use Cyber Cafes and Libraries
Persona 2: Educated but unemployed
● Completed high school, college and some even uni
● Unable to find work
● Varied access - many have smartphones - mobile
data and shared hotspots
● Engaged - use Cyber Cafes and Libraries
● Some earn online. Interested in IT and office work
● “Already got the basics”
Persona 3: Low educated
● People who didn’t finish school
● Have used the internet before but limited use and skill
● Dumb phones and smart phones
● School leavers
● Poor literacy
● Informal workers, motorbike riders
● Use Cyber Cafes
Persona 4: Isolated and excluded
● People in rural areas who have never used the internet
● ‘Dumb’ phones
● Never been to school
● Illiterate
● Mothers at home
● Farmers and manual workers
● Older people
3. Network management and advocacy are two
of the key strengths of Good Things
Foundation, but this was more difficult to do
when working at a distance. We are not the
experts.
● es
Employability
Earning
Accreditation
Connecting
online
eGovernment
Education
Literacy
Cost
Access
Support ( or just access?) available:
● Cyber Cafes
● Huduma Centres
● eGov training being developed
● Microsoft, Google Digital Garage
● NGOs
● Libraries with capacity
● Gadget for offline content
● Uni students as volunteers
Service challenges:
● Low efficiency, high return rates and long waiting times
● Information and privacy risks
● Lack of skill & holistic approach (how to motivate others)
● Lack of localised resources
● Doing it for people
● Poor internet connectivity in libraries
● Internet investment up to county governments
● Heavy Learn My Way
What we can learn about delivery from Y1?
● Digital literacy and confidence
● Holistic approach - social inclusion
● Part of role, not an add-on
● Freedom and confidence
● Stable connectivity/lighter content
● Outreach
What’s next?
1. More research!
2. Working more closely with people or organisations on
the ground
3. Expanding our network of community partners
4. Co-designing and testing approaches to engaging and
teaching people basic digital skills in Kenya
DIPRC2019 | 19th June 2019
Emily Redmond | @RedmondEm | @goodthingsfdn

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Case study: Digital Life: Kenya - by Emily Redmond

  • 1. Case study: Digital Life: Kenya DIPRC2019 | 19th June 2019 Emily Redmond | @RedmondEm | @goodthingsfdn
  • 2. Social & Digital Inclusion Charity
  • 4.
  • 5.
  • 6.
  • 7. Digital exclusion is a worldwide problem
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Slides with pics of visits
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Pilot Impact ● 1,000 + registrations ● Advocacy and Thought Leadership ● Free Resource ● Unsupported Use ● Skills for work
  • 21.
  • 22.
  • 23.
  • 24. 1. Learners and librarians benefitted from Learn My Way but the content needs to be more tailored to a Kenyan audience.
  • 25. 2. We supported over 1,000 learners with basic digital skills, but we didn’t reach the most socially and digitally excluded people in Kenya.
  • 26. Persona 1: Working and trying to keep up ● Employed but limited access - few have internet access at home ● Limited use and skill ● Everything’s online and they’re expected to do things online for their jobs ● Teachers, prison guards, librarians ● Use Cyber Cafes and Libraries
  • 27. Persona 2: Educated but unemployed ● Completed high school, college and some even uni ● Unable to find work ● Varied access - many have smartphones - mobile data and shared hotspots ● Engaged - use Cyber Cafes and Libraries ● Some earn online. Interested in IT and office work ● “Already got the basics”
  • 28. Persona 3: Low educated ● People who didn’t finish school ● Have used the internet before but limited use and skill ● Dumb phones and smart phones ● School leavers ● Poor literacy ● Informal workers, motorbike riders ● Use Cyber Cafes
  • 29. Persona 4: Isolated and excluded ● People in rural areas who have never used the internet ● ‘Dumb’ phones ● Never been to school ● Illiterate ● Mothers at home ● Farmers and manual workers ● Older people
  • 30.
  • 31. 3. Network management and advocacy are two of the key strengths of Good Things Foundation, but this was more difficult to do when working at a distance. We are not the experts.
  • 35.
  • 36. Support ( or just access?) available: ● Cyber Cafes ● Huduma Centres ● eGov training being developed ● Microsoft, Google Digital Garage ● NGOs ● Libraries with capacity ● Gadget for offline content ● Uni students as volunteers
  • 37. Service challenges: ● Low efficiency, high return rates and long waiting times ● Information and privacy risks ● Lack of skill & holistic approach (how to motivate others) ● Lack of localised resources ● Doing it for people ● Poor internet connectivity in libraries ● Internet investment up to county governments ● Heavy Learn My Way
  • 38.
  • 39. What we can learn about delivery from Y1? ● Digital literacy and confidence ● Holistic approach - social inclusion ● Part of role, not an add-on ● Freedom and confidence ● Stable connectivity/lighter content ● Outreach
  • 40.
  • 41.
  • 42. What’s next? 1. More research! 2. Working more closely with people or organisations on the ground 3. Expanding our network of community partners 4. Co-designing and testing approaches to engaging and teaching people basic digital skills in Kenya
  • 43. DIPRC2019 | 19th June 2019 Emily Redmond | @RedmondEm | @goodthingsfdn