A slide deck we had used to present our engagement journey to member of NHRDN Kochi, Kerala in 2012.

1. Employee Engagement through
Empowerment
Organization Effectiveness Team
Arbitron Technology Services India Pvt Ltd

2. Who are we?
We are only as good as our people 
Arbitron Inc.- an international media and
marketing research firm
Our domain -Media Measurement
PPM
Arbitron India (established in Aug 2007)

3. The roads we travelled through……
»BOT
»Headcount
Unique interior design to promote collaborative
work;
The only floor in Tejomaya (our building) to have a
outdoor workspace/ garden

4. The Roadblocks
The business challenge:-
Attracting right talent for a startup company in tier 3 city(Kochi,
Kerala)
Creating better connect to the business of Arbitron i.e. Media
Measurement
Retaining Talent
Solution:-
Focus on building a unique Culture of empowerment through
TATVA Values and employee initiatives

5. Employee Value Proposition– TATVA
The Arbitron Team Value Accord
1. Path – breaking Technology for work
that enriches and inspires.
2. An Empowered & Result Oriented
Work Space.
3. A smart, Casual work environment
with technology and tools to aid
work life balance.
4. Comprehensive benefits that goes
beyond the Standard Structure.

6. 6.
Employee Engagement @ Arbitron India
Sports &
Cultural
Forum
Spectrum -
HRMS
Tech Forum
Employee
Referral
Internal
Communication
CSR

7. Employee Engagement through
Empowerment
 “Employee Engagement through Empowerment” where every intervention
are initiated, owned and driven by employees.
 This employee engagement model is derived from TATVA (The Arbitron
Team Value Accord), our Employee Value Proposition
 Key employee initiatives owned by our employees are :-
 Waves – Knowledge Forum
 Kochi FM- internal event management committee
 ACT- Arbitron Caring Touch- our CSR + Green initiative

8. What makes us different?
 The organizational interventions are completely run by employees thus breaking
the traditional path wherein HR owns and runs such initiatives
 The initiatives by itself increases the sense of ownership and oneness among
employees which get translated into business results and also their potential well
being
 Employees are given freedom for which they are accountable (open internet
policy, no attendance tracking/hours spent in office)
 Good Work Life balance (Work from Home, Laptops to all employees, flexible
work timing)

9. The impact created!
Direct applicants went up more than 300 times in 2011 Vs. 2009 & 2010
Higher employee referrals – indicator to employees‘ experience of our
organization as a best place to work ; Employee referral as main source of
hiring
Active Employee Engagement helped us in retention
The lower attrition (less than 9%) for a 4-year old company speaks
volumes about the impact of employee engagement
Increased Productivity among employees

11. Annexure
»Pl. shift all other material to the Annexure