Mamorio, Inc. is a Tokyo-based startup founded in 2012 that developed a smart tracking tag and app called MAMORIO to help users keep track of their belongings. The tag uses Bluetooth to connect to a smartphone and notifies the user if separated. Mamorio later added cloud tracking and spot functions utilizing the Internet of Things. The company protects its intellectual property through patents, trademarks, copyright and more to protect its growing assets and success.

3.  Through traditional and digital mediums,
Mr. MacNeil has developed an impressive
portfolio
 He was surrounded by people who supported his
creativity
 He honed his imagination from comic books and
science fiction movies, and from an early age could
frequently be found concocting new artistic
expressions.
BOB MACNEIL

4.  About a year later in 1978, he saw an advertisement
on television calling for artists to join a mail order art
instruction course.
 Unfortunately for the determined budding artist, he
failed the test and the school told him that he did not
have what it took to be an artist.
 He was inspired to prove them wrong, he decided
that he would become a famous artist and continued
to develop his talents.

5.  Mr. MacNeil continued to develop his skills, and in
1990 he started his studies in illustration and design
at the Newark School of Fine and Industrial Art in
New Jersey, the United States of America (USA). In
1991, he landed his first official job as an illustrator to
produce a series of pen and ink images for a relative
who owned a print shop.
 He taught himself digital art, which would
eventually catapult his work to a new level and
solidify his position as a highly sought after artist.

6. 
 Mr. MacNeil researched these new technologies and
taught himself how to use digital art software.
 With digital art tools and media, Mr. MacNeil has
been able to create more works, easily circulate his
art and build up his portfolio at a quicker pace.
 The Internet has also become a vital tool for Mr.
MacNeil, and after researching the best course of
action, he decided to create a website showcasing his
work.
Research and Development

7.  It has given him the opportunity to work in a variety
of industries regardless of his location.
 The Internet made his location negligible
 Internet exposure has brought Mr. MacNeil’s art to
people all over the world, dramatically increasing his
demographic and target audience
 The responses he receives from his website also help
him develop his art, and are a great way to share his
knowledge.
 Mr. MacNeil’s research into digital media and the
Internet and his strong foundation in traditional art
methods has given him the skills and capability to
handle just about any artistic challenge he may face.

8.  In early 2010, Mr. MacNeil was commissioned by a
well known magazine to draw an illustration of a
“Patent Troll” for an article.
 He contacted the respective infringers and asked that
they take the work down or appropriately acquire
usage rights.
 On one hand, he said that it was flattering for him
that his work was seen as being better than some of
the other examples of a “Patent Troll” available
online.

9.  Education into IP infringement is something that Mr.
MacNeil feels is very important, especially in the art
industry.
 One way that Mr. MacNeil ensures he does not fall
into this is by staying educated on IP issues and not
pigeonholing himself into any particular style, which
ensures his work remains diverse and original.

10. 
 Traditional training and highly skilled use of digital
media and the Internet has helped Mr. MacNeil
become a truly multi-talented artist, equally skilled
in a variety of fields from advertising and illustrating
to animating and video games.
 All of this success has kept Mr. MacNeil extremely
busy, and as of 2010 he works full time in a studio
designing and developing land-based slot machines
and freelancing in the animation and video games
industries
Business Results

11.  With the traditional training, digital media and the
Internet to his full advantage, Mr. MacNeil has
become a respected, well-known artist in more
industries . Ever vigilant in protecting his work,
copyright has been an equally important part of his
success, without which his art would be susceptible
to infringers hoping to ride the coattails of his
success. His experiences with IP infringement only
underscored the importance of copyright, and along
with his talent and versatility, he has long since
proven the art school that rejected him wrong.
From rejection to inspiration

12. 
Keeping Track of
Things with
MAMORIO

13. 
 Started in July 2012,
 Tokyo-based startup, Mamorio, Inc., developed a
smart tracking tag and app to help people keep track
of their belongings, as well as notify them when
they’ve left something behind.
History:

14. 

15. 
 Innovative tracking tag allows you to find lost
objects
 It can use the Internet of Things to crowd-source
searches
 The tag can be used not only to track things, but also
to keep an eye on pets, vulnerable people, etc.
 The firm uses patents, copyright, trademarks and
more to protect their assets
MAMORIO

16. 
 The basic concept is that by linking a tag with a
smartphone via the Bluetooth function, a user can
receive push notifications when the tag is separated a
certain distance from the smartphone and loses
connection. The alert contains information such as
the last-known time and location of separation.

17. MAMORIO is its simple but sleek design in the shape
of a common tag. The shape is easily recognizable by
customers.

18.  The next important decision Mamorio, Inc. took was
to upgrade the basic functionality of the tracker. In
addition to the smartphone app notification feature,
which is triggered when the tag and smartphone are
separated by a certain distance, the company also
released its patented “cloud tracking” system and
the “MAMORIO Spot” system.

19. 
 The cloud tracking “search together” function utilizes the
Internet of Things (IoT) to offer mutual search alerts through
which other MAMORIO users can pick up on the location of a
lost tag (provided the cloud tracking function is turned on and
that other users enter its tracking range) and automatically
relay the information to the cloud.
Cloud Tracking

20. 
 The MAMORIO Spot utilizes a similar concept, but
does not depend on other MAMORIO users to work.
Spot Tracking

21. 
 The main target of users of Me-MAMORIO is the
elderly, especially those with memory issues
 The development of this product came from the
partnership between Mamorio, Inc. and one of
Japan’s leading pharmaceutical companies, Eisai Co.,
Ltd. The two firms wanted to create a tracking tool to
support people with memory issues, who
nevertheless want to continue to come and go freely
while remaining safe.
Safety tracking for the elderly

22. 

23.  Mamorio, Inc. recognized the importance of their unique
tracking system and filed a patent for a “lost item
discovery system” with the Japan Patent Office (JPO) in
2015, which was granted in 2016.
 While the MAMORIO smartphone apps are automatically
protected by copyright, with such success, Mamorio, Inc.
also strives to protect its other growing intellectual
property assets.
 Mamorio, Inc. filed its first trademark application with
the JPO in 2014 for their flagship brand “MAMORIO”.
“MAMORIO” was registered as a standard character
mark a few months later in 2015 (Registration No.
5752904),

24. 
 The next increasingly popular brand Mamorio, Inc. sought to
protect was “Me-MAMORIO”, for which they applied for the
registration of another standard character mark with the JPO in
2016. “Me-MAMORIO” was registered the following year in
2017 (Registration No. 5922191), under Nice classes 9, 42 and 45
(personal and social services rendered by others to meet the
needs of individuals).
 In addition to patents, copyright and trademarks, Mamorio, Inc.
also owns the domain name mamorio.jp where users can learn
more about Mamorio, Inc., as well as their services, core values
and team. Furthermore, the company also maintains an active
presence on the popular social network Facebook

25.  https://cdn.shopify.com/s/files/1/2014/9545/files/mamorio-cm-
01_large.jpg?v=1506681333
 https://mamorio.jp/img/lineup-me-mamorio-3a393e41.jpg
 https://mamorio.jp/img/lineup-mamorio-057590df.jpg
 https://startupindiastrategist.com/2017/11/07/copyright-in-the-digital-age/
 https://www.wipo.int/ipadvantage/en/details.jsp?id=10405
 https://www.wipo.int/wipo_magazine/en/2010/02/article_0006.html
 https://www.wipo.int/export/sites/www/ipadvantage/images/article_0130_4.jpg
 https://www.google.com/search?q=bob+macneil&tbm=isch&chips=q:bob+macneil,
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