Case study 2 boot hair care promotion
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The document discusses alternatives to boost sales of Hare Care products. It analyzes three promotional options: a "3 for 2" buy two get one free deal, a gift with purchase (GWP) scheme, and on-pack coupons. The on-pack coupons are estimated to boost daily sales by 150% and attract 50% new consumers. Based on maintaining a fixed product price while increasing sales, on-pack coupons are selected as the better promotional option.
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BOOTS: HAIR-CARE SALES PROMOTION PPT
Dave Robinson, a sales manager at Boots, needs to choose a hair care product promotion strategy for the next month. He has three options to consider: gift with purchase, on-pack coupon, or 3 for 2 deal. For each option, the document provides details on how it would work, expected sales increase, costs, and potential profits on premium and mass-marketed brands. It analyzes that the 3 for 2 deal would generate the highest sales at 300% and greatest profits of £6 for premium brands and 30p for mass brands, making it the best choice.
Boots hair care sales promotion presentation
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
Boots hair care sales promotion
Boots is a major UK retailer that sells health and beauty products. It wants to increase market share in the hair care segment. Three promotional strategies are considered: buy 3 products for the price of 2 ("3 for 2"), receive a gift with purchase (GWP), or receive a 50p coupon. Quantitative analysis shows "3 for 2" generates the highest net profit of £478.80 for premium brands and £150 for mass market brands, making it the best strategy.
BOOTS : HAIR-CARE SALES PROMOTION
Boots, a UK-based health and beauty retailer, was analyzing hair care promotion strategies to boost sales of its new celebrity-endorsed hair care brands. The options considered were a "3 for 2" buy two get one free deal, a gift with purchase promotion, or 50p off coupons. Analysis showed the "3 for 2" promotion would increase sales the most at 300% of normal levels and attract the most new customers. Therefore, the case analysis concluded the "3 for 2" strategy was the best option to support Boots' goal of becoming a market leader in the UK hair care segment.
BOOTS: HAIR-CARE SALES PROMOTION
• Plan a sales promotion strategy for a line of professional hair-care products at Boots.
• primary objective was to drive sales volumes and trade-up consumers from lower-value brands, while retaining or building brand equity.
• collaboration with UK’s top celebrity hairdressers → an important component of their strategy
Boots hair care sales promotion strategy
Its a case analysis of Boots hair-care sales promotion strategy as a part of a marketing internship by Prof. Sameer Mathur, IIM Lucknow
Boots hair care sales promotion case
In this, boots hair care products case is studied.here they choose sales promotion as a part of mass marketing strategy.
Boots case study
Boots is considering three promotional strategies for its hair care line: buy 3 get 1 free, gift with purchase, or 50p off coupon. The buy 3 get 1 free strategy is estimated to increase sales 300% with 60% of sales from promotional customers. It would be difficult for competitors to replicate and allow customers to try multiple products without additional cost. However, it may dilute brand value. The gift with purchase is estimated to increase sales 170% with 40% from promotional customers but would increase costs by 93p per unit. The 50p off coupon is more conservative but easiest for competitors to copy and least profitable option. Boots decides the buy 3 get 1 free strategy gives it the most competitive advantage despite some risks to brand
Recommended
BOOTS: HAIR-CARE SALES PROMOTION PPT
Dave Robinson, a sales manager at Boots, needs to choose a hair care product promotion strategy for the next month. He has three options to consider: gift with purchase, on-pack coupon, or 3 for 2 deal. For each option, the document provides details on how it would work, expected sales increase, costs, and potential profits on premium and mass-marketed brands. It analyzes that the 3 for 2 deal would generate the highest sales at 300% and greatest profits of £6 for premium brands and 30p for mass brands, making it the best choice.
Boots hair care sales promotion presentation
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
Boots hair care sales promotion
Boots is a major UK retailer that sells health and beauty products. It wants to increase market share in the hair care segment. Three promotional strategies are considered: buy 3 products for the price of 2 ("3 for 2"), receive a gift with purchase (GWP), or receive a 50p coupon. Quantitative analysis shows "3 for 2" generates the highest net profit of £478.80 for premium brands and £150 for mass market brands, making it the best strategy.
BOOTS : HAIR-CARE SALES PROMOTION
Boots, a UK-based health and beauty retailer, was analyzing hair care promotion strategies to boost sales of its new celebrity-endorsed hair care brands. The options considered were a "3 for 2" buy two get one free deal, a gift with purchase promotion, or 50p off coupons. Analysis showed the "3 for 2" promotion would increase sales the most at 300% of normal levels and attract the most new customers. Therefore, the case analysis concluded the "3 for 2" strategy was the best option to support Boots' goal of becoming a market leader in the UK hair care segment.
BOOTS: HAIR-CARE SALES PROMOTION
• Plan a sales promotion strategy for a line of professional hair-care products at Boots.
• primary objective was to drive sales volumes and trade-up consumers from lower-value brands, while retaining or building brand equity.
• collaboration with UK’s top celebrity hairdressers → an important component of their strategy
Boots hair care sales promotion strategy
Its a case analysis of Boots hair-care sales promotion strategy as a part of a marketing internship by Prof. Sameer Mathur, IIM Lucknow
Boots hair care sales promotion case
In this, boots hair care products case is studied.here they choose sales promotion as a part of mass marketing strategy.
Boots case study
Boots is considering three promotional strategies for its hair care line: buy 3 get 1 free, gift with purchase, or 50p off coupon. The buy 3 get 1 free strategy is estimated to increase sales 300% with 60% of sales from promotional customers. It would be difficult for competitors to replicate and allow customers to try multiple products without additional cost. However, it may dilute brand value. The gift with purchase is estimated to increase sales 170% with 40% from promotional customers but would increase costs by 93p per unit. The 50p off coupon is more conservative but easiest for competitors to copy and least profitable option. Boots decides the buy 3 get 1 free strategy gives it the most competitive advantage despite some risks to brand
Boots: Hair-Care Sales Promotion- Case Analysis
Dave Robinson is evaluating promotional strategies for Boots' line of professional haircare products. The options are a "3 for 2" deal where customers get 3 products for the price of 2, a buy-one-get-one-free deal, or a 50p on-pack coupon. While the "3 for 2" strategy has the lowest estimated profit increase, it has the benefit of being unique to Boots and harder for competitors to copy. Considering Boots' relationships with celebrity hairdressers and the importance of protecting its leadership in the haircare segment, Dave decides that a "3 for 2" promotion is the best choice.
IVEY Business School Case Study- Boots:Hair-care Sales promotion
This presentation was made during my internship under Prof. Sameer Mathur at Indian Institute of Management, Lucknow.
It is based on review of case study presented by IVEY School of Business concerning the hair-care sales promotion.
*Some of the materials may involve copyright issues.
Case study Boots
Boots is considering promotional strategies to increase hair care sales and attract new customers. The strategies under consideration are: 1) "3 for 2" where customers get 3 items for the price of 2, 2) Gift with purchase where customers receive a free sample with regular purchase, and 3) On-pack 50p coupon. According to the analysis, the "3 for 2" strategy has the highest estimated sales increase at 300% and net profit of £180. It also cannot be easily imitated by competitors. Therefore, the document recommends adopting the "3 for 2" strategy to boost hair care sales and move non-selling inventory.
Boots Hair care Sales Promotion
Boots is a leading health and beauty retailer in the UK market. To drive sales volume and trade up consumers from low value brands in the competitive hair care market, Boots is considering various promotional schemes. Analysis shows that a "free gift coupon" promotion offering a 50p coupon would be most profitable and effective. It would increase sales by 150% and profit per unit to £1.971, attracting new customers while ensuring repeat visits without additional costs. This strategy best meets Boots' objectives of growing sales volume and maintaining brand equity in the long run.
Boots Hair Care Case Study
HBR case study on Boots Hair Care Promotion Sales. Prepared during a marketing internship under Prof Sameer Mathur, IIM Lucknow
Boots Hair-care Sales Promotion
Boots, a UK-based health and beauty retailer, was considering promotional strategies to increase sales of its hair care products. Its head of personalization, David Robinson, was tasked with selecting the best strategy. The options considered were a 3 for 2 deal, gift with purchase, and on-pack coupons. Testing showed the 3 for 2 deal increased sales by 300% over pre-promotion levels, more than the other options. It also provided Boots a unique competitive advantage over rivals. The summary concludes the 3 for 2 deal was determined to be the best alternative as it maximized profits while maintaining and enhancing the hair care brands.
BOOTS: HAIR-CARE SALES PROMOTION
This document discusses Boots, a health and beauty company's sales promotion strategies for its hair care products. It analyzes three promotional alternatives: 3 for 2 deals, gift with purchase offers, and on-pack coupons. Through financial analysis of each alternative for both premium and mass market brands, it determines that a gift with purchase strategy is optimal for premium brands while a 3 for 2 deal is best for mass market brands. Both alternatives are estimated to increase sales by over 150% while acquiring new customers and having the most positive impact on brand equity.
Harvard Business Review - Boots UK
- Boots is a pharmacy chain in the UK founded in 1849 and has grown to over 560 stores by 1913.
- It expanded internationally in the 1990s exporting healthcare products to over 130 countries.
- In the UK market, Boots responded to competition from brands like Pantene and L'Oreal with celebrity hairdresser partnerships and various sales promotions.
Boots hair care sales promotion
This presentation deals with the challenge of selecting one of three promotional alternatives — get three for the price of two (“3 for 2”), receive a gift with purchase (“GWP”), and an on-pack coupon worth 50p — for the Christmas season.
The primary objective of the promotion is to drive sales volume and trade-up consumers from lower-value brands, while retaining or building brand equity.
Boots :Hair-care Sales promotion
This presentation is based on review of case study presented by RICHARD IVEY School of Business concerning the hair-care sales promotion of BOOTS LTD.
BOOTS: Hair Care Sales Promotion Case Study
Boots is a large retailer and manufacturer of hair care and beauty products established in 1883. The document discusses Boots' competitors in the market and strategies to increase sales. It analyzes Boots' consumers and proposes a promotion strategy of "3 for the price of 2" for select hair care products. This promotion strategy is estimated to increase sales by 300% with 60% of consumers participating. The efficient "3 for the price of 2" strategy is recommended over alternative conservative approaches.
Boots hair care sales promotions case study
The document discusses a case study about selecting a promotional strategy for Boots, a hair care brand. It analyzes three options: a "3 for 2" deal, gift with purchase, and a 50p coupon. The hypothesis is that the "3 for 2" deal would drive the highest sales and profits. However, the alternative perspective is that the 50p coupon carries no risk of loss which the other options may face depending on the product mix sold.
The sticky sales promotion strategy
This document discusses different sales promotion strategies that Boots could implement to increase sales of its hair care products. It analyzes three options: a "3 for 2" deal where the least expensive item is free when 3 are purchased, a "gift with purchase" offer where customers get a product sample with their purchase, and a "50p coupon" that customers can redeem on their current store visit. The document evaluates the advantages and disadvantages of each option both qualitatively and quantitatively. Based on estimated sales increases and profits generated, it determines that the "3 for 2" deal is the best strategy for Boots to choose.
Boots
John Boot established a chemist shop in 1849 that was later run by his son Jesse Boot as an herbal medicine shop. In 1920, the company was sold to an American firm but repurchased by British owners in 1933. Known originally for health and beauty products, Boots expanded into hair care, retail, and self-medication. It analyzed promotion strategies to gain market share from competitors in the UK hair care market like P&G, Alberto Culver, and L'Oreal. The document evaluates three promotion options - a "3 for 2" buy two get one free deal, free product samples, and on-pack coupons. It concludes the "3 for 2" strategy would be most effective at
Boots: Hair care sales promotion
A case study on Boots: Hair care sales promotion. The slides were prepared by me during an internship under Prof. Sameer Mathur, IIM Lucknow.
Boots
This document summarizes research on hair care product promotions at Boots stores. It discusses Boots' history opening stores and developing brands since 1849. Research shows consumers are not brand loyal and preferences change over time. Three promotion options are considered: buy 3 products for the price of 2 ("3 for 2"), gift with purchase, or 50p off coupons. Analysis shows the "3 for 2" option would increase sales the most at 300% and attract the most new customers at 60%. However, it does not account for potential losses on mass market brands. The strongest alternative may be 50p off coupons to ensure no losses regardless of product mix. In conclusion, the greatest weakness is only considering premium brands, while coupons have
Boots
This document summarizes Boots' haircare sales promotion options. The objectives are to attract lower-value brand consumers and build brand equity while considering competitors. The options considered are: 3 for 2 promotion, receive a gift with purchase (GWP), and on-pack 50% off coupon. A quantitative analysis estimates the 3 for 2 promotion would increase sales 300% but have high costs, GWP would increase sales 170% but be easily imitated, and the coupon would have the lowest estimated sales growth at 150% but also be the lowest cost and risk option.
Boots sales promotion
The document discusses potential sales promotion strategies for Boots haircare brands. It analyzes three strategies: a 3 for 2 deal, gift with purchase, and on-pack coupons. For premium brands, the 3 for 2 strategy is most profitable, increasing sales 300% and profits over £7,500. For mass market brands, only the on-pack coupon strategy breaks even; the other strategies would lose money. The best approach may be using on-pack coupons for mass market brands while employing the 3 for 2 deal for premium brands.
Sample elective- marketing management
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Boots: Hair Care Sales Promotion | Analysis
Boots: Hair Care Sales Promotion. Harvard Business Review Case Analysis as a part of Remote Summer Internship by Prof. Sameer Mathur, IIM Lucknow.
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Jarvis is a gaming app and subsidiary of Jarvis Media Tech, an online advertising company. The app will be free to play but include advertisements, with the goal of promoting Jarvis Media Tech clients. Higher levels can be unlocked by paying or watching ads. The app aims to achieve 1 billion downloads by 2020 and 10 million paid subscribers by offering a social gaming experience and rewarding player referrals. It will launch in August 2016 in India and expand globally by early 2017.
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Boots: Hair-Care Sales Promotion- Case Analysis
Dave Robinson is evaluating promotional strategies for Boots' line of professional haircare products. The options are a "3 for 2" deal where customers get 3 products for the price of 2, a buy-one-get-one-free deal, or a 50p on-pack coupon. While the "3 for 2" strategy has the lowest estimated profit increase, it has the benefit of being unique to Boots and harder for competitors to copy. Considering Boots' relationships with celebrity hairdressers and the importance of protecting its leadership in the haircare segment, Dave decides that a "3 for 2" promotion is the best choice.
IVEY Business School Case Study- Boots:Hair-care Sales promotion
This presentation was made during my internship under Prof. Sameer Mathur at Indian Institute of Management, Lucknow.
It is based on review of case study presented by IVEY School of Business concerning the hair-care sales promotion.
*Some of the materials may involve copyright issues.
Case study Boots
Boots is considering promotional strategies to increase hair care sales and attract new customers. The strategies under consideration are: 1) "3 for 2" where customers get 3 items for the price of 2, 2) Gift with purchase where customers receive a free sample with regular purchase, and 3) On-pack 50p coupon. According to the analysis, the "3 for 2" strategy has the highest estimated sales increase at 300% and net profit of £180. It also cannot be easily imitated by competitors. Therefore, the document recommends adopting the "3 for 2" strategy to boost hair care sales and move non-selling inventory.
Boots Hair care Sales Promotion
Boots is a leading health and beauty retailer in the UK market. To drive sales volume and trade up consumers from low value brands in the competitive hair care market, Boots is considering various promotional schemes. Analysis shows that a "free gift coupon" promotion offering a 50p coupon would be most profitable and effective. It would increase sales by 150% and profit per unit to £1.971, attracting new customers while ensuring repeat visits without additional costs. This strategy best meets Boots' objectives of growing sales volume and maintaining brand equity in the long run.
Boots Hair Care Case Study
HBR case study on Boots Hair Care Promotion Sales. Prepared during a marketing internship under Prof Sameer Mathur, IIM Lucknow
Boots Hair-care Sales Promotion
Boots, a UK-based health and beauty retailer, was considering promotional strategies to increase sales of its hair care products. Its head of personalization, David Robinson, was tasked with selecting the best strategy. The options considered were a 3 for 2 deal, gift with purchase, and on-pack coupons. Testing showed the 3 for 2 deal increased sales by 300% over pre-promotion levels, more than the other options. It also provided Boots a unique competitive advantage over rivals. The summary concludes the 3 for 2 deal was determined to be the best alternative as it maximized profits while maintaining and enhancing the hair care brands.
BOOTS: HAIR-CARE SALES PROMOTION
This document discusses Boots, a health and beauty company's sales promotion strategies for its hair care products. It analyzes three promotional alternatives: 3 for 2 deals, gift with purchase offers, and on-pack coupons. Through financial analysis of each alternative for both premium and mass market brands, it determines that a gift with purchase strategy is optimal for premium brands while a 3 for 2 deal is best for mass market brands. Both alternatives are estimated to increase sales by over 150% while acquiring new customers and having the most positive impact on brand equity.
Harvard Business Review - Boots UK
- Boots is a pharmacy chain in the UK founded in 1849 and has grown to over 560 stores by 1913.
- It expanded internationally in the 1990s exporting healthcare products to over 130 countries.
- In the UK market, Boots responded to competition from brands like Pantene and L'Oreal with celebrity hairdresser partnerships and various sales promotions.
Boots hair care sales promotion
This presentation deals with the challenge of selecting one of three promotional alternatives — get three for the price of two (“3 for 2”), receive a gift with purchase (“GWP”), and an on-pack coupon worth 50p — for the Christmas season.
The primary objective of the promotion is to drive sales volume and trade-up consumers from lower-value brands, while retaining or building brand equity.
Boots :Hair-care Sales promotion
This presentation is based on review of case study presented by RICHARD IVEY School of Business concerning the hair-care sales promotion of BOOTS LTD.
BOOTS: Hair Care Sales Promotion Case Study
Boots is a large retailer and manufacturer of hair care and beauty products established in 1883. The document discusses Boots' competitors in the market and strategies to increase sales. It analyzes Boots' consumers and proposes a promotion strategy of "3 for the price of 2" for select hair care products. This promotion strategy is estimated to increase sales by 300% with 60% of consumers participating. The efficient "3 for the price of 2" strategy is recommended over alternative conservative approaches.
Boots hair care sales promotions case study
The document discusses a case study about selecting a promotional strategy for Boots, a hair care brand. It analyzes three options: a "3 for 2" deal, gift with purchase, and a 50p coupon. The hypothesis is that the "3 for 2" deal would drive the highest sales and profits. However, the alternative perspective is that the 50p coupon carries no risk of loss which the other options may face depending on the product mix sold.
The sticky sales promotion strategy
This document discusses different sales promotion strategies that Boots could implement to increase sales of its hair care products. It analyzes three options: a "3 for 2" deal where the least expensive item is free when 3 are purchased, a "gift with purchase" offer where customers get a product sample with their purchase, and a "50p coupon" that customers can redeem on their current store visit. The document evaluates the advantages and disadvantages of each option both qualitatively and quantitatively. Based on estimated sales increases and profits generated, it determines that the "3 for 2" deal is the best strategy for Boots to choose.
Boots
John Boot established a chemist shop in 1849 that was later run by his son Jesse Boot as an herbal medicine shop. In 1920, the company was sold to an American firm but repurchased by British owners in 1933. Known originally for health and beauty products, Boots expanded into hair care, retail, and self-medication. It analyzed promotion strategies to gain market share from competitors in the UK hair care market like P&G, Alberto Culver, and L'Oreal. The document evaluates three promotion options - a "3 for 2" buy two get one free deal, free product samples, and on-pack coupons. It concludes the "3 for 2" strategy would be most effective at
Boots: Hair care sales promotion
A case study on Boots: Hair care sales promotion. The slides were prepared by me during an internship under Prof. Sameer Mathur, IIM Lucknow.
Boots
This document summarizes research on hair care product promotions at Boots stores. It discusses Boots' history opening stores and developing brands since 1849. Research shows consumers are not brand loyal and preferences change over time. Three promotion options are considered: buy 3 products for the price of 2 ("3 for 2"), gift with purchase, or 50p off coupons. Analysis shows the "3 for 2" option would increase sales the most at 300% and attract the most new customers at 60%. However, it does not account for potential losses on mass market brands. The strongest alternative may be 50p off coupons to ensure no losses regardless of product mix. In conclusion, the greatest weakness is only considering premium brands, while coupons have
Boots
This document summarizes Boots' haircare sales promotion options. The objectives are to attract lower-value brand consumers and build brand equity while considering competitors. The options considered are: 3 for 2 promotion, receive a gift with purchase (GWP), and on-pack 50% off coupon. A quantitative analysis estimates the 3 for 2 promotion would increase sales 300% but have high costs, GWP would increase sales 170% but be easily imitated, and the coupon would have the lowest estimated sales growth at 150% but also be the lowest cost and risk option.
Boots sales promotion
The document discusses potential sales promotion strategies for Boots haircare brands. It analyzes three strategies: a 3 for 2 deal, gift with purchase, and on-pack coupons. For premium brands, the 3 for 2 strategy is most profitable, increasing sales 300% and profits over £7,500. For mass market brands, only the on-pack coupon strategy breaks even; the other strategies would lose money. The best approach may be using on-pack coupons for mass market brands while employing the 3 for 2 deal for premium brands.
Sample elective- marketing management
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Boots: Hair Care Sales Promotion | Analysis
Boots: Hair Care Sales Promotion. Harvard Business Review Case Analysis as a part of Remote Summer Internship by Prof. Sameer Mathur, IIM Lucknow.
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IVEY Business School Case Study- Boots:Hair-care Sales promotion
IVEY Business School Case Study- Boots:Hair-care Sales promotion
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Boots Hair Care Sales Promotion
The document analyzes promotional strategies for Boots' new hair care line. It discusses the company background, competitor analysis, and three potential strategies: a "3 for 2" deal, giving a free product with purchase ("GWP"), and an on-pack coupon. Through calculating estimated sales and profits for each strategy, it hypothesizes that "3 for 2" would be most effective in driving volume while retaining brand equity. Calculations of monthly profits support this, showing "3 for 2" as the most profitable option. The conclusion recommends implementing "3 for 2" first to gain benefits and brand equity using Boots' technological expertise.
Boots- Hair care sales promotion
This case study is about Boots a premium wellness company functioning in 130 countries and the problem is to identify the best promotional strategy for its hair care products.
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Boots is considering a sales promotion strategy for its hair care products over Christmas. It aims to increase sales volume, attract customers from lower-value brands, and build brand equity. Three options are analyzed: buy 3 products for the price of 2, receive a gift with purchase, or an on-pack coupon. Calculations show the buy 3 get 2 option would maximize profits for mass market brands while minimizing brand impact. A gift with purchase promotion is recommended for premium brands as it has the lowest negative effect on the brand.
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This case study analyzes strategies for a sales promotion of hair care products by Boots stores in the UK. It considers the hair care products market, competitors, and three potential strategies: a "3 for 2" deal, a gift with purchase (GWP) promotion, or on-pack coupons. Market research estimated that the "3 for 2" strategy could increase sales by 300% while the GWP could increase sales by 170%. While the GWP may be commonly used, the "3 for 2" promotion would boost sales volumes more and increase brand consumption without being easily imitated by competitors. Therefore, the "3 for 2" strategy is concluded to be the most profitable option for Boots.
BOOTS: HAIR-CARE SALES PROMOTION
Created by Shubham Malani, BITS Pilani, Hyderabad Campus during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.
Boots Hair Care Sales Promotion
A case study on Harvard Business Review Case where a company has to choose a suitable sales promotion strategy for upcoming promotion season
Boots case study
The document presents three promotional alternatives for Boots Hair Care products: 1) a "3 for 2" deal where customers get 3 items for the price of 2, 2) receiving a gift with purchase, and 3) an on-pack coupon worth £50. It recommends the "3 for 2" option because it cannot be easily copied, market research shows it could increase sales by 300%, and it would help boost sales of underperforming brands while attracting customers to purchase multiple products. The "3 for 2" strategy is argued to best meet the criteria of increasing sales volumes, attracting new customers, and building the brand.
Boots Hair Care Case Study
Boots Hair Care Sales Promotion: HBR Case Study. Prepared during an internship under Prof. Sameer Mathur, IIM Lucknow
Sec H_Group 3_Boots.pptx
Boots is a UK-based health and beauty retailer with over 75,000 employees operating in 130 countries. It has two business divisions: international sales and marketing of health products, and product manufacturing. The UK hair care market is competitive with over 60 brands and 1-3% annual growth. Boots' hair care line includes shampoos, conditioners and styling products. For the Christmas season, Boots is considering three promotional alternatives: a "3 for 2" deal, gift with purchase, or on-pack coupons. Analysis shows the "3 for 2" promotion would increase sales 300% and attract the most new customers at 60%, making it the most novel and difficult for competitors to replicate. Therefore, the
Boots hair care
Boots: Hair care Sales promotion
The case involves the study of the the Boots Company and its competitors. It also involves the issue of choosing between the three alternative strategies to attract consumers and enhance its sales.
BOOTS : Hair-care sales promotion
This ppt has been made during my marketing management internship with Prof. Sameer Mathur, IIM Lucknow.
Boots: Hair care sales promotion
Boots is a UK-based health, beauty, and pharmaceutical company seeking to increase sales of its hair care products. It is considering three promotional strategies: 3 for 2, gift with purchase (GWP), or on-pack coupons. The document analyzes each alternative based on expected sales, promotional costs, and net profit. Based on the analysis, the 3 for 2 strategy is identified as the best option. It is estimated to increase sales by 300% at the lowest promotional cost per unit and highest net profit. While GWP and coupons could increase sales as well, they would incur higher promotional costs per unit and have lower net profits. Therefore, the analysis concludes the 3 for 2 strategy is the best strategic plan
Boots hair care sales promotion
Dave Robinson, Director of Personalisation at Boots UK, must select a sales promotion strategy to boost sales of the company's hair care products. The options are a "3 for 2" buy two get one free deal, a gift with purchase, or 50p coupon. Boots has partnered with several celebrity hairstylists to build brand awareness. The analysis determines that the "3 for 2" deal would drive the highest estimated sales increase of 300% and is the most difficult for competitors to replicate. For these reasons, the document concludes the "3 for 2" strategy is the best promotion option.
Boots Haircare Sales promotion
This document discusses various sales promotion strategies for a hair care company. It provides background on the company's history and objectives of driving sales, retaining brand equity, and securing market leadership in the UK hair care segment. Three promotion strategies are considered: "3 for 2" which allows buying two items at regular price and getting one free; "GWP" which provides a free gift with purchase; and an "On-pack Coupon". Calculations show the "3 for 2" strategy would result in the highest total profit and profit per bottle sold. While "On-pack Coupon" has the highest profit per bottle, "3 for 2" best achieves the objectives of building brand awareness, differentiation, and reaching lower-
The right choice at the right time || Boots: Hair care sales promotion
The document discusses potential sales promotion strategies for Boots hair care products: buy 3 get 2 free (3 for 2), gift with purchase (GWP), and 50p off coupon. It analyzes the estimated sales increase and profits for each. 3 for 2 yields the highest sales at 300% but lowest per-bottle profit. 50p off coupon yields the highest per-bottle profit but lower total sales than 3 for 2. While 50p off is most profitable, the document notes profit is not the only factor; the goal is to increase sales and customer base by enticing customers from lower-value brands. Therefore, 3 for 2 may be the best strategy to meet Dave Robinson's target of driving sales volumes and trading up consumers
Boots hair care promotions
Boots is considering sales promotion strategies to increase profits from its premium hair care brands. The strategies considered are a '3 for 2' offer, gift with purchase, and on-pack coupons. Analysis shows the '3 for 2' strategy would generate the highest sales and profits while attracting new customers and maintaining brand equity in the long run. It satisfies the objectives of securing market leadership, ensuring profitable promotions, and enhancing the hair care brands. Therefore, the '3 for 2' strategy is recommended.
Boots promotion-presentation arvind-iitb
Boots is a major UK retailer looking to promote hair care sales. Three promotional strategies are considered: buy 3 products for the price of 2 ("3 for 2"), receive 50p off each product, or get a free gift with purchase. Analysis shows the "3 for 2" strategy would increase sales the most at 300% and attract 60% of customers, generating the highest estimated profits of £7533 for December. While competitors could copy the promotion, Boots' technology provides an advantage. The analysis recommends implementing "3 for 2" first, followed by the 50p off coupon, then the gift with purchase strategy.
Shivi
Boots: Hair Care Sales Promotion-The objective to prepare this case is to find the best promotional strategy which would drive up the profit of Boots.
Boots Hair-Care Sales Promotion
This document summarizes a case study on potential sales promotion strategies for Boots Group's hair care products line. It discusses Boots' history and competitors in the hair care market. Three potential strategies are analyzed: a 3 for 2 deal, on-pack 50p coupons, and gift with purchase of samples. According to the cost analysis, on-pack coupons would be the most cost effective strategy, increasing sales 150% with a promotional cost of £610 and total revenue of £450. While 3 for 2 could increase sales 300%, it may hurt brand equity. Gift with purchase increases sales 170% but has the highest total cost of £855.
Boots case
Boots is a long-established UK retailer that began as an herbal remedies shop in 1849 and has since expanded into health and beauty products. The document presents a case study on Boots' efforts to promote its line of professional haircare brands. It provides background on Boots' history and operations. The problem is that Boots had failed to profitably link its name to celebrity haircare brands. The case analyzes three promotional strategies - a "3 for 2" deal, a "GWP" gift with purchase, and an on-pack 50p coupon. Based on calculating expected sales and profits under each option, the on-pack coupon is identified as the best strategy to maximize profits during the promotional period.
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Case study 2 boot hair care promotion
- 2. Motive.. To boost the Hare Care Product Sales
- 3. About Company... • In 1849 started by john boot. • In 1883 established as pvt.ltd. • In 1991 expanded internationally. • In 2004 operated in 130 countries with 75000 employees.
- 4. Major competitor 1)Procter & Gamble 2)Alberto Culver 3)L’Oreal 4)Tesco 5)Sainsbury’s 6)Morrison 7)Superdrug Mass Market Brands Super Store Brands Drug Retail Chain
- 7. 1) “3 for 2” - buy 2 hair care items at regular cost and receive one free, one product should be least priced of same line Estimated per day sale boost – 300% About 60% consumer are due to this scheme.
- 8. 2) GWP(Gift With Purchase)... Estimated per day sales boost – 170% About 40% new consumers due to this scheme
- 9. 3) On Pack Coupon (50p off)... Estimated per day sales boost – 150% About 50% ne consumer due to this scheme
- 10. -We will choose 3rd choice of on pack coupon because here expenditure per product is fix and increment in Sales also quiet good. So “on Pack Coupon” is better option.
- 11. DISCLAIMER... By- Akshay Mangal NIT, Surat B. Tech. Final yr CMO & Co-Founder
- 12. SHOW IS OVER YOU MAY NOW RELAX