Dave Robinson, a sales manager at Boots, needs to choose a hair care product promotion strategy for the next month. He has three options to consider: gift with purchase, on-pack coupon, or 3 for 2 deal. For each option, the document provides details on how it would work, expected sales increase, costs, and potential profits on premium and mass-marketed brands. It analyzes that the 3 for 2 deal would generate the highest sales at 300% and greatest profits of £6 for premium brands and 30p for mass brands, making it the best choice.