Case Instructions Overview.ppt
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The document provides guidance on evaluating suppliers for a sourcing case. It outlines conducting a total cost of ownership analysis to compare suppliers on cost dimensions like price, quality and transportation. It describes a structured supplier evaluation process that identifies evaluation categories, assigns weights, evaluates suppliers, and selects a supplier. It also emphasizes managing risks through the supplier selection process by evaluating supplier characteristics like management capability, quality systems, and financial strength.
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1. A definition of quality assessment and tips for implementation.
2. An overview of key compliance responsibilities related to assessment under the national standards.
3. The importance of developing high-quality assessment tools, including mapping to training packages, developing instructions, and conducting quality checks through trialling and review.
4. Methods that can be used to improve the learner experience with assessment.
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Tender Evaluation Process Notes
The document outlines a tender evaluation process that involves:
1) Establishing evaluation criteria and an evaluation team
2) Evaluating vendor responses based on the criteria through activities like reference checks and product demonstrations
3) Selecting a shortlist of vendors and then a final vendor based on how well their solutions meet the criteria
The goal is to select the most appropriate vendor proposal through a transparent, objective process that minimizes subjectivity.
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Pillar-Based Marketing - Ryan Brock, DemandJump
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In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Case Instructions Overview.ppt
- 1. Supplier Evaluation and Selection Case
- 2. Case Documents Case Documents • Supplier Evaluation and Selection Case Instructions • Bid Summary & Total Cost of Ownership (TCO) Worksheet • Supplier Evaluation Spreadsheet • Sourcing Risk Management Plan 2
- 3. Case Prep TCO Analysis • Utilize the in-class exercise as a guide • Quality • Inventory • Transportation • Late Delivery • Make sure to get the correct unit of measure ($/Unit) The TCO analysis will compare each supplier across multiple cost dimensions (price, quality, inventory, shipping, etc.) and provide an “apples to apples” comparison on a $/Unit basis. 3
- 4. Case Prep Supplier Evaluation Process Step 1: Identify RFP supplier evaluation categories Step 2: Assign a weight to each RFP evaluation category Step 3: Identify and weigh subcategories Step 4: Define a scoring system for categories and subcategories Step 5: Evaluate Supplier Step 6: Review evaluation results and make selection decision Step 7: Review and improve supplier performance on an on-going basis The supplier evaluation should follow a structured approach, be comprehensive, include performance categories considered important to the evaluation / selection process, and be objective. Use the case information, including site visits, and bid summary. 4
- 5. Case Prep Supplier Evaluation Example Characteristics of a supplier evaluation survey include: items and measure scales are reliable, mathematically straightforward, and the survey is flexible across different types of purchasing requirements. Notes: You calculate Weighted Score by taking the (Score / 5) x Sub weight Weights must add up to 100 and sub-weights add up to the parent weight. 5 Initial Supplier Evaluation Supplier: Company ABC Category Weight Subweight Score (0-5) Weighted Score Total 1. Quality Systems 20 Process Control Systems 5 4 4.0 Total Quality Commitment 8 4 6.4 PPM Defects 7 5 7.0 17.4 2. Management Capability 10 5 4 4.0 Management…. 5 4 4.0 ……. Total Weighted Score 80.6
- 6. Case Prep Risk Management 6 • Management capability • Total quality management • Technical capability / R&D focus • Operations & scheduling capability • Financial strength • Systems capability • Delivery capability / performance A good risk management program starts early in the supplier selection phase. The purpose is to gain insights into potential risk areas to reduce the probability of supplier financial and operational challenges disrupting your business. • Certifications (ex. ISO) • Types of inventory systems / practices • Environmental practices • Union employee contract expiration dates • Capacity • Caliber of personnel • Evidence of good management & housekeeping practices Key Evaluation Criteria Examples