Case Cumulus Lobby 1/ Sanna Tarssanen

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The document discusses developing an interactive lobby experience for a hotel targeting middle-aged Finnish men who travel frequently to Kuopio alone or with others. It suggests creating a welcoming space where guests are seated at tables instead of a reception desk to foster community and providing additional activity services beyond just lodging.

Health & Medicine Business

Developing the concept for
interactive lobby experience

Urostelua
Macho behaviour, Finnish Style

•  Middle age, (35-55 years); Finland
•  Male
•  Travels a lot, spends many nights in Kuopio
•  Also trips to other mainly domestic destinations
•  Personas Niilo, 45 professor of chemistry. Travels alone.
Lives with wife, but travels alone

•  The service process re-engineered: from clients to
guests
•  New business: activity services
•  Community building
•  No reception desk, guests are welcomed seated in
tables.
•  Check inn-process in the back office
•  Check inn Express Kiosk works as support system

My Dream World project presentation, MY' DREAM' WORLD' PROJECT' aimed' at' establishing' new' parIcipatory' and' empowering' service' design' tools' to' be' uIlized'by'the'youth.'' By' using' service' design' tools' youths' ware' able' to' handle' and' find' soluIons' that' supported' their' career' path' and' coping'in'a'difficult'employment'and'educaIonal'situaIon.' It' also' helped' them' to' find' ways' to' parIcipate' in' the' development'of'their'own'community'and'in'the'associated' discourse'through'the'means'of'art'and'design.'' The' purpose' of' the' project' was' to' increase' young' people’s' possibiliIes' to' parIcipate' in' the' development' of' services' and' thereby' in' the' construcIon' of' a' responsible' and' democraIc'society.''

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