The document outlines a workshop to design a new service concept for Savonia University to recruit future students. The workshop will involve fieldwork with local high school students to understand their needs and desires. Participants will then design service concepts connecting virtual and real-life experiences based on the fieldwork insights. The goal is for the new concept to increase awareness of Savonia's values and programs to young people using their preferred channels and language.

1. New service concept connected with
well-being & leisure to recruit future
students
| www.savonia.fi |

2. Experiencing Service Design 7.-9.9. 2009
ROLES @ WORKSHOP
Workshop tutor: Stefan Moritz
- Teaching the methods
- Helping to apply the methods
- Tutoring the participants with the service brief
Second workshop tutor: Linda Bogren
- Tutoring the participants with the service brief
- Helping to apply the methods
Workshop facilitator: Pauli Verhelä
- Facilitating the language
- Leisure & accessibility point of view
Design student facilitators: Emmi Hakala, Laura Moilanen
- Helping out with visualizations
- Helping out with finding locations
Workshop participants
- Will carry out fieldwork with users
- Will design and present service concepts
| www.savonia.fi |

3. Schedule
7.8.2009 / 5 pm
- Getting to know the group
- The brief
- Preparing for the morning, preparing participatory methods
8.8.2009/ 8:15 am
- Workshop starts
- Presentation of the Savonia communications&marketing
- Fieldwork at Kallavesi high school with student (9:40-11)
- Lunch
- Continuing with the concepts, workshop until needed
9.8.2009/ 8:15 am
- Workshop starts
- Continuing with the concepts
- Presenting the concepts 1 pm
| www.savonia.fi |

4. New service concept connected with well-being & leisure
• Savonia sustain and develop further
• Customer Savonia university the service concept
– Marketing & communications
– Will give presentation on Savonia uni: about
communication strategy and marketing on the
• Concept will also market Savonia’s
8th of September multi-disciplinery R&D work
• End users are high school and • Community values in teaching and
vocational school students learning activities
- This group will be participated in service
development during the workshop on the 8th • Service application, channel,
of September, Kallavesi high school students
- Students needs, expectations, desires will
concept that connects the virtual
work as source for desining service concepts (second life) and real life > based
on user’s needs and desires!
• Evaluation of the service concepts
- Savonia’s marketing unit will give feedback on the
concepts
| www.savonia.fi |

5. INFORMTION ON SAVONIA:
• Increaced awareness about Savonia’s values, ideology and multi-disciplinary
approach to future students with young peoples language
• Different study areas and options
• Studing methods: learning in company projects, virtual study environment, practice
based learning, lectures
• Leisure and free time options
• Tutors help during studies
| www.savonia.fi |

6. What we would like to find out a about the users
• Virtual competence
• Language they use
• Preferred information channel
• Needs, dreams, wishes, hopes
End result
• Service application, channel, concept could be game, sms, web, virtual (second
life), spatial > based on user’s needs and desires
• This can relate to existing capus plan ”The Route of Knowledge”
| www.savonia.fi |

7. • The Route of
Knowledge
• Different
activities
| www.savonia.fi |