The document summarizes a presentation on a case study about changes to The Tonight Show hosting lineup on NBC. It describes how Jay Leno hosted The Tonight Show for many years before being replaced by Conan O'Brien in 2009. This led NBC to create a primetime show for Leno, which failed. Leno then returned to his old Tonight Show time slot, leading Conan to leave NBC. The presentation analyzes this situation for NBC using a SWOT analysis and discusses criteria and decision-making approaches that could have helped NBC avoid this problematic outcome.

2. Presentation On Case Application
A Curtain Fall
Presented By:
1. Saumandra Bhattacharyya(16-31646-1)
2. Tasnim Tahera(16-31424-1)
3. Pranto Podder(16-31088-1)
4. MD. Kamruddin Shihab(16-31242-1)
5. Ashab, MD. Shabbir(16-31178-1)

3. Main Parts Of The Case Information
 Company Information .
 SWOT Analysis .
 Competitive Environment .
 Conclusion Cum Suggestion .

4. The Tonight Show Overview
 “The Tonight Show” is an American late-night
show
 It is broadcasted from the Rockefeller
Center in New York City and airing on NBC since
1954
 It is the world's longest-running talk show, and
the longest running, regularly scheduled
entertainment program in the United States
 It has had six official hosts, beginning with Steve
Allen (1954–57), followed by Jack Paar (1957–62),
Johnny Carson (1962–92), Jay Leno (1992–2009,
2010–14), Conan O'Brien (2009–10), and Jimmy
Fallon (2014–present)
(Reference : www.wikipedia.org)

5. The Jay Leno Show
 The Jay Leno Show is an American talk show created by
and starring Jay Leno.
 It was Premiered on NBC on September 14, 2009, the
program aired on weeknights at 10:00 p.m. through
February 9, 2010.
 The program was the result of a compromise by NBC
Universal’s then-CEO Jeff Zucker to keep Jay Leno with
the company following his retirement from The Tonight
Show and replacement with Conan O'Brien.
(Reference : www.wikipedia.org)

6. Jay Leno
Overview Of His Works:
. Veteran Comedian, Writer, and TV Host
. He was given to host a primetime comedy
show named The Jay Leno Show
. He was returned to The Tonight Show
. Hosted NBC's The Tonight Show

7. Conan O’ Brien
Overview Of His Works:
. Television host, writer, voice actor
. Started to host The Tonight Show
. He was asked to leave The Tonight Show with
$40m agreement.

8. SWOT
SWOT
Strength
Weakness
Opportunity
Threat

9. SWOT Analysis
 Strength
1. Cheaper to produce a show entire
a week
2. With a talented host like Jay Leno
 Weakness
1. Oldest formats in TV programming
2. 60 minutes of pricy scripted drama
 Opportunity
1. Has been called one of “The entertainment
industry’s biggest
pro- gramming debacles
2. To Get Lot Of Sponsor.
 Threat
1. Local affiliates threatened to preempt Leno’s
Show with other programming
2. Replacement of Jay Leno

10. Competitive Environment
 NBC has many competitors. One of them is CBC TV.
 The conflicting situation of Jay Leno and Conan O’ Brien.
 Losing resoundingly to “Late Show with David Letterman” on
CBS TV.

11. Characterizing television programming decisions as structured or unstructured
&
Types of decision-making condition
 Structured. It is common for TV networks to face
problems like problems like insufficient funds that
lead to budget cuts. Rationality and Evidence-based
Management. We have to consider the logical factors
that would affect one’s decision.

12. Criteria should NBC use in evaluating its initial decision to move Leno and O’Brien.
 NBC only considered budget as their criteria and it
was inappropriate. They only considered it because it
was the current drawback in their company. Relevant
criteria’s should be made because they greatly affect
the company’s decision-making.

13. Jeff Gaspin’s statement, He said that “I don’t think it’s wrong to take
chances.. Sometimes they work. Sometimes they don’t”
 It says that Jeff is a risk taker. Jeff took risks in order
to maximize their profit. When you take risks,
rewards will follow. Unfortunately, loss will follow if
risks are not carefully considered.

14. Describing how NBC executives could have used each of the
following to make better decisions
Rationality Bounded
Rationality
Intuition Evidence- Based
Management

15. Describing how NBC executives could have used each of the following to make
better decisions:
 Rationality:- NBC should have taken into account all the
probable causes of the problem to make a more appropriate
solution. It is also fairly logical to consider which aspects will
be affected when a decision, or in the case a risk, is made/
taken.
 Bounded Rationality:- NBC could have just tried to increase the
staff’s commitment to the show. This way, it will make the
show better. Therefore, it will get higher ratings which actually
means greater profit. In lieu of saving money, the show could
just make more money.

16.  Intuition:- If NBC made the decision based on their experience, they might
not have taken the risk knowing what the consequences are.
 Evidence- based management:- If NBC used the best available evidence and
relevant data’s upon making the decision, they could have come up with a
more appropriate solution. In this case, there were no available evidences
that changing the show’s format is the best way to cut the budget.

17. THE END
OF THE CASE APPLICATION OF
“ A CURTAIN FALL”

19. THANK YOU