"The Unintended Consequences of Beating Users with Carrot Sticks: Radical Thoughts on Security Reform" Presentation by Benjamin Tomhave at OWASP 2010 AppSec DC Cofnerence. Uploading here for non-mac users. (http://www.owasp.org/index.php/The_Unintended_Consequences_of_Beating_Users_with_Carrot_Sticks:_Radical_Thoughts_on_Security_Reform)