This document discusses the blurred line between personal and business branding for community managers on social media. It provides tips for community managers such as deciding how to connect personal and company accounts, developing a personal brand through activities outside of work like speaking at events, being careful to avoid mistakes by double checking posts, and maintaining a positive personal presence during tragic times. The overall message is about balancing personal and professional identities online as a community manager.

1. The Blurred Line Between Personal and
Business Branding in Community
Management
Carrie Keenan
Social Media
Community Manager
Thill Logistics, inc
@CarrieJKeenan
#SMRock3

2. The Blurred Line Between Personal and
Business Branding in Community
Management
#SMRock3
Social media
manager

3. The Blurred Line Between Personal and
Business Branding in Community
Management
#SMRock3
Social media
manager
Communitymanager

4. The Blurred Line Between Personal and
Business Branding in Community
Management
#SMRock3
Social media
manager
Communitymanager
Hybrid

5. The Blurred Line Between
Personal and Business
Branding in Community
Management
#SMRock3

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Bull"it

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Why call bullshit?

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The Rules for creating voice

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The Rules for creating voice
NO
No

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My Personal Rules:
No profanity
No complaining/nastiness towards clients/
customers/competitors
No drunk tweeting
Don't be a douche
Don't embarrass yourself
Always double check before posting broken it
broken it
broken it
too much!

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Decide if or how you want to
connect the company you
manage and your personal
accounts

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Develop your personal brand
Do things outside of your work
that makes YOU stand out

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Develop your personal brand

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Develop your personal brand
Show your face
YouTube
Hangouts
Speak
Go to events

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Develop your personal brand

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Miss steaks Happin
Mistakes Happen

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CYA
Double check before posting!
Use a management tool like HootSuite
Set user posting controls & permissions
Stop and think before posting

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The Good

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The Bad

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The Ugly

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The Ugly

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No complaining/nastiness towards clients/
customers/competitors
Don't be a douche
Always double check before posting
Don't forget!

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Community management & personal
branding in tragic times

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