Carol Vernalis' theory of music videos focuses on four key concepts: narrative, editing, camera movement, and diegesis. The narrative of a music video may be partial or disjointed and reflect the lyrics being sung. Vernallis also believes music video editing often breaks conventions through techniques like jump cuts and ignoring continuity rules. Camera movements in music videos frequently include establishing shots, close-ups, and movements that match the lyrics. Finally, diegesis refers to the world of the music video and its narrative, which is often revealed slowly through certain emphasized frames.

1. Carol Vernalis Theory

2. • Ccarol Vernalis is known for her theory about music videos. Carol
Vernallis theory is based around 4 key concepts that all rekate to
the way a music video is made. These main concepts are:
• Narrative
• Editing
• Camera Movement
• Diegesis

3. Narrative
When Carol Vernallis describes her theory particularly the narrative
aspect, she believes that a video is a response to the narrative.
Therefore, whatever is happening on the screen reflects the choice of
lyrics that the artist is singing. However Vernallis then goes on to say
that the narrative may not always be completed and be partial with the
video appearing disjointed, disconnected and appear in fragments. If
the music video though is left uncomplete it can leave to many
questions about the narrative that won’t always be answered
throughout the video. Finnally although the video may have a theme or
narrative, it is probably displayed in a montage style, rather than in a
clear focus.

4. Editing
• Carol Vernallis believes that a convention of music editing is that the video
may break conventions of continuity editing. The editing may also
becomes visible to the invisible style of continuity editing. In other
words, the video will have a style of editing running throughoiut that is
distinction to that the video. For example the audience may see:
• Jump cuts
• Breaking the 4th wall and the 30 degree rule.
• Cutting with the lyrics
• Etreme chances in pace
• Slow motion

5. Camera movements and framing
• Carol Vernalis states tht stablishing hotd are definetley one of the key
camera features of a music video and are used frequently in a music
video as wll as close up shots. The style of framing of the video
again is quite distinctive to the video and also the camera may move
in time with the lyrics. Extreme shots re known as master shots and
they are quite commonly used.

6. Diegesis – Plot
• Diegesis is the world of music videos, it is a narrative of the music
video. Carol Vernallis explains how the diegesis will be revealed
quite slowly. The actions in the video and some frames will appear
more important than others due to the way they have been shot.

7. This video is a representation of the Carol Vernallis
Theory
• Lady gaga born this way http://www.youtube.com/watch?
v=CevxZvSJLk8&hd=1