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Carol Vernalis Theory
• Ccarol Vernalis is known for her theory about music videos. Carol 
Vernallis theory is based around 4 key concepts that all rekate to 
the way a music video is made. These main concepts are: 
• Narrative 
• Editing 
• Camera Movement 
• Diegesis
Narrative 
When Carol Vernallis describes her theory particularly the narrative 
aspect, she believes that a video is a response to the narrative. 
Therefore, whatever is happening on the screen reflects the choice of 
lyrics that the artist is singing. However Vernallis then goes on to say 
that the narrative may not always be completed and be partial with the 
video appearing disjointed, disconnected and appear in fragments. If 
the music video though is left uncomplete it can leave to many 
questions about the narrative that won’t always be answered 
throughout the video. Finnally although the video may have a theme or 
narrative, it is probably displayed in a montage style, rather than in a 
clear focus.
Editing 
• Carol Vernallis believes that a convention of music editing is that the video 
may break conventions of continuity editing. The editing may also 
becomes visible to the invisible style of continuity editing. In other 
words, the video will have a style of editing running throughoiut that is 
distinction to that the video. For example the audience may see: 
• Jump cuts 
• Breaking the 4th wall and the 30 degree rule. 
• Cutting with the lyrics 
• Etreme chances in pace 
• Slow motion
Camera movements and framing 
• Carol Vernalis states tht stablishing hotd are definetley one of the key 
camera features of a music video and are used frequently in a music 
video as wll as close up shots. The style of framing of the video 
again is quite distinctive to the video and also the camera may move 
in time with the lyrics. Extreme shots re known as master shots and 
they are quite commonly used.
Diegesis – Plot 
• Diegesis is the world of music videos, it is a narrative of the music 
video. Carol Vernallis explains how the diegesis will be revealed 
quite slowly. The actions in the video and some frames will appear 
more important than others due to the way they have been shot.
This video is a representation of the Carol Vernallis 
Theory 
• Lady gaga born this way http://www.youtube.com/watch? 
v=CevxZvSJLk8&hd=1

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Carol vernalis theory

  • 2. • Ccarol Vernalis is known for her theory about music videos. Carol Vernallis theory is based around 4 key concepts that all rekate to the way a music video is made. These main concepts are: • Narrative • Editing • Camera Movement • Diegesis
  • 3. Narrative When Carol Vernallis describes her theory particularly the narrative aspect, she believes that a video is a response to the narrative. Therefore, whatever is happening on the screen reflects the choice of lyrics that the artist is singing. However Vernallis then goes on to say that the narrative may not always be completed and be partial with the video appearing disjointed, disconnected and appear in fragments. If the music video though is left uncomplete it can leave to many questions about the narrative that won’t always be answered throughout the video. Finnally although the video may have a theme or narrative, it is probably displayed in a montage style, rather than in a clear focus.
  • 4. Editing • Carol Vernallis believes that a convention of music editing is that the video may break conventions of continuity editing. The editing may also becomes visible to the invisible style of continuity editing. In other words, the video will have a style of editing running throughoiut that is distinction to that the video. For example the audience may see: • Jump cuts • Breaking the 4th wall and the 30 degree rule. • Cutting with the lyrics • Etreme chances in pace • Slow motion
  • 5. Camera movements and framing • Carol Vernalis states tht stablishing hotd are definetley one of the key camera features of a music video and are used frequently in a music video as wll as close up shots. The style of framing of the video again is quite distinctive to the video and also the camera may move in time with the lyrics. Extreme shots re known as master shots and they are quite commonly used.
  • 6. Diegesis – Plot • Diegesis is the world of music videos, it is a narrative of the music video. Carol Vernallis explains how the diegesis will be revealed quite slowly. The actions in the video and some frames will appear more important than others due to the way they have been shot.
  • 7. This video is a representation of the Carol Vernallis Theory • Lady gaga born this way http://www.youtube.com/watch? v=CevxZvSJLk8&hd=1