This is a short presentation for a workshop done on branding. The audience for this talk is a group of young local leaders implementing community projects #ForMindanao.

1. TELLING YOUR STORIES:
BRANDING

2. About Me
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3. TOPIC OUTLINE
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4. WHAT IS BRANDING?

7. ?

8. Elements of a Brand

9. A brand is more than a name or a logo.
A brand is a PROMISE.

12. WHY DO YOU NEED A
STRONG BRAND?

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14. HOW DO YOU BUILD
A STRONG BRAND?

15. “Great brands inspire
with their beliefs not
with their products and
services.”

16. WHY? WHAT? HOW?
Why do you exist?
What is the benefit to
your community,
volunteers, staff, and
stakeholders, and how
would this make them
feel?
How does the brand
deliver on the promise?

17. WHY? WHAT? HOW?
Goal: To support initiatives
by local groups in Marawi
and Lanao provinces to
recover from the aftermath
of the siege.
We believe that the local
population are well-
positioned to address the
needs they face.
Benefits:
• The needs of the
vulnerable communities
are addressed.
• Local leaders are
empowered.
• Peacebuilding
• Financial
• Technical - boot camp /
mentoring
• Platform to share your
stories

18. WHY? WHAT? HOW?
This question is often best
answered by considering
what problem in the world
you are solving, and why
can you can solve this
problem more credibly
than any other.
This helps define brand
personality and symbolism,
and other key attributes of
the brand.
Building on your brand’s
core strengths, consider
what products and/or
services match your core
competencies.

21. What
you do
How the
people feel
about you

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39. THANKS!
Any questions?