3. Marketing Professional Services – a rapidly changing landscape
The rise of social media, and the fact that more people than ever before are using the internet to find professional advisers, means
that a sound online marketing strategy is increasingly important for any accountancy practices. A survey recently found that more
than 35 per cent of those looking for professional services now go online, ahead of those who would still rely on recommendations.
In a crowded online marketplace – there are more than 10,000 practising firms in England and Wales – it is crucial that
accountants identify their target market and stand out from their competitors.
Developing your brand, demonstrating your expertise and engaging with clients has always been important and now the internet
and social media present numerous opportunities for practices, that are willing to invest in a more diverse marketing mix to get
a competitive edge. A combination of brand, niche sectors and services, professional and client referrals, online, events and
networking all have their place in the ideal plan.
Firms must consider the benefits of building a strong presence on platforms, such as Twitter, Facebook, YouTube, Google+ and
LinkedIn – which have accumulated millions of users in a short space of time. Each of these channels has its own particular
strengths, whether it is marketing niche services, promoting events or making it easier for potential clients to find your firm online.
How can JE Consulting help you?
Our focus is on delivering a responsive online service that is easily adapted to the ever-changing nature of the web and the
needs of your practice. Our bespoke websites will ensure that you stand out from your competitors and benefit from unique and
customised content.
We recognise that every client is different, so our costs are flexible and we won’t tie you into long contracts or arrangements –
offering one-off or monthly packages to suit your needs.
5. Web Design
Your website may be the first thing a new or prospective client looks at when
researching your services, so it is important that it makes the right impact.
Our bespoke website building service is tailored to each firm’s needs, with
fresh modern designs and fully-responsive features. We will work closely
with you to ensure the content and layout of your website reflects your
approach and goals as a practice.
We use a dedicated in-house copywriting team that are specialists in
preparing professional content that will showcase your services and skills as
accountants. Our experienced web team can also advise you on interactive
features, such as blog pages, calculators, online guides and apps.
Working with JE Consulting
has given us valuable access
to the range of resources that
a firm requires to maintain a
complete marketing/business
development department
– including design, PR, web
services, copywriting and ad
hoc advice – in a more flexible
way, which suits our needs.
Working with Jo Edwards
and her professional team
is always a pleasure and we
regard them as part of our
business development team.
Laurence Jacobs, Chairman of Haslers
Chartered Accountants
7. Search Engine Optimisation
Our search engine optimisation specialists will develop strategies that
help move your website to the top of potential clients’ searches.
We can also help you to analyse visitor data, identifying factors like the route
they take to your site, their online behaviour and page popularity, to help you
keep your existing clients happy and attract new ones to your practice.
Pay Per Click campaigns and training
Google’s ever changing algorithm and revenue model requires you to
consider Pay Per Click (PPC) campaigns as part of your online marketing
plan. Our PPC services are therefore tailored to reflect the requirements
of each firm.
Before building you a bespoke PPC campaign we will talk to you to find
out more about your goals and desired outcomes, allowing us to design
a campaign to meet your specific needs.
Our PPC service provides firms with expertly managed PPC campaigns
designed to get your practice and its services in front of your chosen
target audiences. We can also provide PPC training to your own team
so they can make more of the opportunities available through paid
advertising campaigns.
Thanks to the JE Consulting
team we have now achieved
almost every single one of the
list of goals we set when we
signed up as a client.
The firm now has a dynamic
and interactive series of
websites; and we have
achieved a comprehensive
social media presence.
Roger Isaacs, Partner at Milsted Langdon
9. Web hosting, domains and support
Reliability and dependability is one of the most important factors
when running a website, but it is often one of the most overlooked.
A client’s inability to access your website over an extended time due
to a technical error can damage your firm’s reputation, which is why it
is important to have stable web hosting and the support to back it up.
Our web team are dedicated to ensuring your website is not only
well-designed, but is accessible 24 hours a day throughout the year.
We use secure global data centres to ensure a constant and safe
connection for your clients to access your websites, and we will be
ready on-hand to help if something does go wrong, giving you the
confidence you need to run your practice.
We view JE Consulting as our
trusted marketing partners.
They understand what we
are about and we know we
can rely on them to deliver
effective, innovative solutions
in a timely manner – and often
at very short notice too.
Harvey Owen, Partner at Nicklin LLP
Business Advisors
11. E-marketing, including tracking reports and advertising
Need to get the message out to clients about your new services or are you
looking to target a niche audience? Our suite of e-marketing services may
be the solution you need.
We are able to provide a range of packages including:
� Newswires and e-bulletins
� Advertising e-shots
� Online advertising campaigns
These are supported by our in-house team of expert copywriters and web
designers who are experienced with working with accountants and have
a strong understanding of how to reach potential clients through online
marketing campaigns.
We have worked with
JE Consulting for ten years and
trust their knowledge of the
accounting profession.
One of the biggest impacts
they have had for us is the
development and evolution of
our website, which has raised
our profile and generated
positive comments from old
and new clients, as well as
from professional contacts.
I guess the acid test of our
relationship is that I would
not hesitate to recommend
JE Consulting to another
accounting practice.
Philip Munk, Partner at TWP Accounting
13. Social media campaigns
Social media should now be an integral part of a firm’s online activities,
but developing and maintaining a presence across all of the popular social
media platforms, such as Facebook, Twitter and LinkedIn, can create a
heavy daily burden for a practice.
At JE Consulting we can help you establish or strengthen your business
across social media through our services, which include professionally
written and topical blogs and tweets and LinkedIn and Facebook page
management.
Our team can also provide social media training with partners, managers
and staff if they wish to manage their own accounts.
As experts in social media practises we are can provide specialist
assistance with advertising and campaigns to help you target specific
audiences or markets that you are trying to reach.
I have no doubt that the
skills and expertise that
JE Consulting has bought to
our firm, particularly with the
implementation of an extensive
social media and e-marketing
programme have helped us
develop new business
and communicate more
effectively with our clients.
Louise Bacon, Marketing Manager
at Moore Thompson Chartered Accountants
14. To find out how to make the most of the new digital
generation and all the possibilities it holds, please
speak to our team today by calling:
0121 355 4774
Head Office:
2 Mitre Court
Lichfield Road
Sutton Coldfield
B74 2LZ
Tel: 0121 355 4774
London Office:
1 Cornhill
London
EC3V 3ND
Tel: 020 7458 4074
Web: je-consulting.co.uk
Email: info@je-consulting.co.uk
15.
16. je-consulting.co.uk
Head Office: 2 Mitre Court, Lichfield Road, Sutton Coldfield, B74 2LZ
London Office: 1 Cornhill, London, EC3V 3ND
Tel (Head Office): 0121 355 4774 � Tel (London Office): 020 7458 4074
