The Future of Marketing: One Marketing from Couch to Cart Companies invest millions of dollars to build consumer awareness and brand affinity, yet continue to struggle with translating that investment into converting consumers into BUYERS. The space between consumer and shopper is narrowing and the days of siloed consumer and shopper marketing disciplines are past. One Marketing represents the new age of demand creation and of consumer to buyer integrated marketing that includes enterprise-wide integrated planning, perpetual connectivity and communication, marketing co-creation with retailers and a flexible, nimble go-to-market model. Transformational change is needed to achieve a new level of business impact, unlock new sources of growth and gain powerful synergies to maximize ROI. Here we explore: - The future implications of this new integrated world and the disruptive forces that will accelerate shopper conversion; - Integrated capabilities across the organization needed to win; and - Key principles for success in this new age of One Marketing.