1. Ipsos Social Media Exchange engaging • social • insights
Ipsos SMX
Social Business
Intelligence
Translate Social Data into Strategic Decisions and Business Performance
Ipsos SMX Social Business Intelligence uniquely connects the online consumer conversation
to proven strategic frameworks linked to business value. We translate the billions of
consumer mentions for you, cut through the noise, and deliver insights that your corporate
culture can actually use.
Whether you want to grow, find new customers, improve your products, or enhance your
communications, Social Business Intelligence can help – by connecting you to what your
customers, influencers or advocates are saying, feeling and doing – and linking that critical
intelligence to action.
Social Business Intelligence provides solutions
to your brand’s core business challenges:
Complement awareness and
reputation tracking to fill gaps
in understanding.
SOCIAL HEALTH
Innovation
Gain consumer and category
understanding by exploring trends
and white spaces.
SOCIAL EXPLORE
Communications
Uncover sentiment and drivers
and assess performance of
launches and campaigns.
SOCIAL CONNECT
Brand Health

2. Ipsos Social Media Exchange engaging • social • insights
A Differentiated Approach
The “right” data is identified from multiple
sources, then analyzed and hand-coded
for depth and nuance.
RELEVANT DATA
We work with you to design a research
plan to align with your key business
drivers and objectives.
STRATEGIC DESIGN
We deliver a culturally integrated solution
against proven and familiar frameworks,
that is both digestible and actionable.
CULTURAL INTEGRATION
Contact Us
About Ipsos SMX
Ipsos SMX (Social Media Exchange) is a global leader in research solutions driven by
social data and consumer engagement. Our mission is to help clients inspire and accelerate
business growth by putting the consumer voice at the heart of your organization.
LOCAL INSIGHTS
Ipsos’ global footprint ensures we
have analysts on the ground with
real cultural understanding and
in-market knowledge.
ANALYTIC EXPERTISE
Our analysis and reporting
methods leverage proven Ipsos
frameworks, combined with category
and market expertise.
INTEGRATED SOLUTIONS
Our solutions were built to
complement Ipsos’ existing research
methodologies, to layer on social
data and bring brands even closer
to their consumers.
John Eaton, Senior Vice President, Ipsos SMX NA
John.Eaton@Ipsos.com • +1 646.313.7689
www.IpsosSMX.com