This presentation includes the overview and tactics of a digital communications plan created by Annie Kanter, Stacy Hill, Allyson Mawn, Alison Ring and Julie Sheiber for Prof. Scott Talan's Social Media & Strategies class (COMM 552) at American University, Spring 2012.

1. digital communications plan
Presented by the Social Media Socialites:
Stacy Hill, Annie Kanter, Allyson Mawn, Alison Ring, Julie Sheiber

2. by the numbers
150 available
1300
DC + Arlington
2 21,000

3. partnerships

5. audience & objectives

7. No Cover Photo

10. bikes for likes

11. No Bio
Image Sharing

14. See your route.
Share My
Track your speed.
Share with friends.
See your route.
Track your speed.
Share with friends.

15. making
data
social

16. Unused
Platforms

17. Unused
Platforms

21. Check it.
Any questions?