The document discusses the CAN-SPAM Act, which regulates email marketing. It establishes that there are three types of email under the act: commercial, transactional, and bulk email. Commercial emails must comply with CAN-SPAM requirements like having opt-out options and valid sender information. The document provides steps for ensuring commercial emails are compliant with the act.

1. CAN-SPAM Act – Check Whether
Your Email Comply With It Or Not
By: Alphasandesh.com

2. Inception
• Email marketing is economical, completely
customizable and can be targeted to fit all
features of your client list. Though, a business
cannot just begin sending out messages to any
number of email lists. Just like privacy laws
related to postal, sending out emails also has
obligatory seclusion rules that must be followed.
These privacy laws are known as the CAN
SPAM Act.
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3. CAN-SPAM Act
• The CAN-SPAM (Controlling the Assault of Non-
Solicited Pornography and Marketing) Act
became a most happening talk for all e-mail
marketers when it was passed in 2003. Apart
from just a rule to stop and discourage spam
emails, the CAN-SPAM Act controls all
marketable emails.
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4. Forms of information
• According to the Federal Trade Commission
(FTC), the crucial factor is the main purpose of
the email.The government describes emails as
involving three different forms of information:
1.Marketable or commercial email content:
2.Liaison or transactional content
3.Peculiar content
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5. Commercial email content
• A content that
advertises or
promotes a saleable
product or service.
These messages
must meet the terms
with CAN-SPAM Act.
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6. Transactional content
• These are generally receipts of disbursement,
shipping announcements and so on. These
kinds of emails provide users with updates
about an already agreed-upon deal.
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7. Peculiar content
• It is considered any
other email that is
neither marketable
nor transactional and
need not conform to
the CAN-SPAM Act.
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8. Your email complies or not with
CAN SPAM act
• If you have decided that you must comply with
the CAN-SPAM Act, then there are a few easy
steps that you can take to comply with the CAN-
SPAM law.
1.Your email headings, domain names, and
subject lines must be precise and not
misleading.
2.Divulge if your email is an advertisement.
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9. Your email complies or not with
CAN SPAM act
3. Always include a valid postal address in the e-
mail content.
4. Noticeably state how your email recipients can
opt-out from your future messages.
5. Respect opt-out requests. Any email
unsubscribe method must be able to complete
these requests for at least 30 days after the e-
mail was delivered.
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10. Your email complies or not with
CAN SPAM act
6. If you make use of a third-party email services,
ensure they follow the requirements of the
CAN-SPAM law.
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11. Conclusion
• By knowing the basics
of the CAN-SPAM
Act, looking for help
from a trustworthy
email marketing
collaborator you will
be able to start
effective and law-
abiding e-mail
marketing campaigns.
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12. To know more details
about email servers
please have a look at
www.alphasandesh.com
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