SlideShare a Scribd company logo
CAN-SPAM ACT
WHAT YOU NEED TO KNOW
According to the FTC, the CAN-SPAM Act is a law that establishes
requirements for all commercial messages. This law applies to any
electronic mail message the primary purpose of which is the commercial
advertisement or promotion of a commercial product or service.
Facilitates an already
agreed-upon transaction
or updates a customer
on an ongoing transaction
Advertises or promotes
a commercial product
or service
Commercial Content Relationship Content Other Content
Neither commercial nor
transactional or
relationship
What kind of message are you sending?
Don't use false or misleading header information
Don't use deceptive subject lines
Identify the message as an ad
Tell recipients where you're located
Tell recipients how to opt out of receiving future emails
Honor opt-out requests promptly
Monitor what others are doing on your behalf
The
Do's & Don'ts
Want to know more? Visit FTC.GOV for more information
of email
marketing
Penalties of up to $16,000 for each separate email in violation of the CAN­
SPAM Act, so non­compliance can be costly for your business.
Luckily, following the rules is easy!

More Related Content

What's hot

Client agency relationship
Client agency relationshipClient agency relationship
Client agency relationship
Vikram Singh
 
Chap09 Creative Strategy Implementation And Evaluation
Chap09 Creative Strategy Implementation And EvaluationChap09 Creative Strategy Implementation And Evaluation
Chap09 Creative Strategy Implementation And Evaluation
Phoenix media & event
 
Aida
AidaAida
Food retailer
Food retailerFood retailer
Food retailer
Dr. Ravneet Kaur
 
Brand loyalty programs
Brand loyalty programs Brand loyalty programs
Brand loyalty programs
William Clarke
 
1st Chapter Introduction to Advertising..
1st Chapter Introduction to Advertising..1st Chapter Introduction to Advertising..
1st Chapter Introduction to Advertising..
venkatesh yadav
 
LSGC | LED Lighting for Petrol Stations
LSGC | LED Lighting for Petrol StationsLSGC | LED Lighting for Petrol Stations
LSGC | LED Lighting for Petrol Stations
Danielle Kole
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service Positioning
Himansu S Mahapatra
 
Advertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public RelationsAdvertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public Relations
Tarun Arya
 
Retail Strategy 3
Retail Strategy 3Retail Strategy 3
Retail Strategy 3
scoobylou
 
International market entry strategies By mrittika wahid
International market entry strategies By mrittika wahidInternational market entry strategies By mrittika wahid
International market entry strategies By mrittika wahid
Tuan Bishwamitra Chowdhury
 
Belch 10e ch17_ppt
Belch 10e ch17_pptBelch 10e ch17_ppt
Belch 10e ch17_ppt
kpatric
 
Palestra como atrair, conquistar e manter clientes
Palestra   como atrair, conquistar e manter clientesPalestra   como atrair, conquistar e manter clientes
Palestra como atrair, conquistar e manter clientes
Sebrae Santa Catarina
 
Corporate Advertising
Corporate AdvertisingCorporate Advertising
Corporate Advertising
Pushpak Elleedu
 
Legal Perspective of Branding - Introduction to Branding
Legal Perspective of Branding - Introduction to BrandingLegal Perspective of Branding - Introduction to Branding
Legal Perspective of Branding - Introduction to Branding
Rai University Ahmedabad
 
페이스북 초보 매뉴얼
페이스북 초보 매뉴얼페이스북 초보 매뉴얼
페이스북 초보 매뉴얼
Sunghyun Shin
 
11.2 Marketing a Small Business Advertising Presentation 2
11.2 Marketing a Small Business Advertising Presentation 211.2 Marketing a Small Business Advertising Presentation 2
11.2 Marketing a Small Business Advertising Presentation 2
NCVPS
 
Distribution /Marketing channels
Distribution /Marketing channelsDistribution /Marketing channels
Distribution /Marketing channels
Sandeep Menghani
 
Creativity in advertising
Creativity in advertising Creativity in advertising
Creativity in advertising
Ali Heydari
 
Customer role in service delivery
Customer role in service deliveryCustomer role in service delivery
Customer role in service delivery
Ajay Samyal
 

What's hot (20)

Client agency relationship
Client agency relationshipClient agency relationship
Client agency relationship
 
Chap09 Creative Strategy Implementation And Evaluation
Chap09 Creative Strategy Implementation And EvaluationChap09 Creative Strategy Implementation And Evaluation
Chap09 Creative Strategy Implementation And Evaluation
 
Aida
AidaAida
Aida
 
Food retailer
Food retailerFood retailer
Food retailer
 
Brand loyalty programs
Brand loyalty programs Brand loyalty programs
Brand loyalty programs
 
1st Chapter Introduction to Advertising..
1st Chapter Introduction to Advertising..1st Chapter Introduction to Advertising..
1st Chapter Introduction to Advertising..
 
LSGC | LED Lighting for Petrol Stations
LSGC | LED Lighting for Petrol StationsLSGC | LED Lighting for Petrol Stations
LSGC | LED Lighting for Petrol Stations
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service Positioning
 
Advertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public RelationsAdvertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public Relations
 
Retail Strategy 3
Retail Strategy 3Retail Strategy 3
Retail Strategy 3
 
International market entry strategies By mrittika wahid
International market entry strategies By mrittika wahidInternational market entry strategies By mrittika wahid
International market entry strategies By mrittika wahid
 
Belch 10e ch17_ppt
Belch 10e ch17_pptBelch 10e ch17_ppt
Belch 10e ch17_ppt
 
Palestra como atrair, conquistar e manter clientes
Palestra   como atrair, conquistar e manter clientesPalestra   como atrair, conquistar e manter clientes
Palestra como atrair, conquistar e manter clientes
 
Corporate Advertising
Corporate AdvertisingCorporate Advertising
Corporate Advertising
 
Legal Perspective of Branding - Introduction to Branding
Legal Perspective of Branding - Introduction to BrandingLegal Perspective of Branding - Introduction to Branding
Legal Perspective of Branding - Introduction to Branding
 
페이스북 초보 매뉴얼
페이스북 초보 매뉴얼페이스북 초보 매뉴얼
페이스북 초보 매뉴얼
 
11.2 Marketing a Small Business Advertising Presentation 2
11.2 Marketing a Small Business Advertising Presentation 211.2 Marketing a Small Business Advertising Presentation 2
11.2 Marketing a Small Business Advertising Presentation 2
 
Distribution /Marketing channels
Distribution /Marketing channelsDistribution /Marketing channels
Distribution /Marketing channels
 
Creativity in advertising
Creativity in advertising Creativity in advertising
Creativity in advertising
 
Customer role in service delivery
Customer role in service deliveryCustomer role in service delivery
Customer role in service delivery
 

Similar to CAN-SPAM ACT final

Spam email-compliance
Spam email-complianceSpam email-compliance
Spam email-compliance
Benin Brown
 
Can spam act
Can spam actCan spam act
Can spam act
Tommy Docks
 
CAN SPAM Act: A compliance guide for business
CAN SPAM Act: A compliance guide for businessCAN SPAM Act: A compliance guide for business
CAN SPAM Act: A compliance guide for business
FlutterbyBarb
 
CAN-SPAM Act- A Compliance Guide for Business
CAN-SPAM Act- A Compliance Guide for BusinessCAN-SPAM Act- A Compliance Guide for Business
CAN-SPAM Act- A Compliance Guide for Business
- Mark - Fullbright
 
can-spam-act-compliance-guide-business
can-spam-act-compliance-guide-businesscan-spam-act-compliance-guide-business
can-spam-act-compliance-guide-business
Rafael Marrero
 
U Need to Know: Canadian Anti-Spam Law (CASL)
U Need to Know: Canadian Anti-Spam Law (CASL)U Need to Know: Canadian Anti-Spam Law (CASL)
U Need to Know: Canadian Anti-Spam Law (CASL)
HighRoad Solution
 
Squash Ontario AGM - Anti Spam Presentation
Squash Ontario AGM - Anti Spam PresentationSquash Ontario AGM - Anti Spam Presentation
Squash Ontario AGM - Anti Spam Presentation
squashontario
 
CAN-SPAM for B2B-Marketers the-Opt-In-Misunderstanding
CAN-SPAM for B2B-Marketers the-Opt-In-MisunderstandingCAN-SPAM for B2B-Marketers the-Opt-In-Misunderstanding
CAN-SPAM for B2B-Marketers the-Opt-In-Misunderstanding
thomasgarcia
 
Writing articles
Writing articlesWriting articles
Writing articles
MoMoRelaxing
 
CAN-Spam Act
CAN-Spam ActCAN-Spam Act
CAN-Spam Act
Rev Marketing
 
Email campaignsppt
Email campaignspptEmail campaignsppt
Email campaignsppt
luckyfish72
 
The CAN SPAM Act
The CAN SPAM ActThe CAN SPAM Act
The CAN SPAM Act
Jaime Christine Perez
 
Email marketing.pdf
Email marketing.pdfEmail marketing.pdf
Email marketing.pdf
dar i arqam
 
CAN-SPAM Act of 2003: Email Marketing and SPAM - What you need to know
CAN-SPAM Act of 2003: Email Marketing and SPAM - What you need to knowCAN-SPAM Act of 2003: Email Marketing and SPAM - What you need to know
CAN-SPAM Act of 2003: Email Marketing and SPAM - What you need to know
FulcrumTech
 
Fall Into Compliance - CASL
Fall Into Compliance - CASLFall Into Compliance - CASL
Fall Into Compliance - CASL
Act-On Software
 
Email Marketing Melinda
Email Marketing MelindaEmail Marketing Melinda
Email Marketing Melinda
Andrea Gomez
 
Practical Solutions To Internet Marketing Legal Compliance, pt 2
Practical Solutions To Internet Marketing Legal Compliance, pt 2Practical Solutions To Internet Marketing Legal Compliance, pt 2
Practical Solutions To Internet Marketing Legal Compliance, pt 2
Affiliate Summit
 
Benefits of Email Marketing And Getting Customers to Buy
Benefits of Email Marketing And Getting Customers to BuyBenefits of Email Marketing And Getting Customers to Buy
Benefits of Email Marketing And Getting Customers to Buy
Lawrence Tam
 
Can spam-article 2-
Can spam-article  2-Can spam-article  2-
Business SMS and the law
Business SMS and the lawBusiness SMS and the law
Business SMS and the law
Esendex
 

Similar to CAN-SPAM ACT final (20)

Spam email-compliance
Spam email-complianceSpam email-compliance
Spam email-compliance
 
Can spam act
Can spam actCan spam act
Can spam act
 
CAN SPAM Act: A compliance guide for business
CAN SPAM Act: A compliance guide for businessCAN SPAM Act: A compliance guide for business
CAN SPAM Act: A compliance guide for business
 
CAN-SPAM Act- A Compliance Guide for Business
CAN-SPAM Act- A Compliance Guide for BusinessCAN-SPAM Act- A Compliance Guide for Business
CAN-SPAM Act- A Compliance Guide for Business
 
can-spam-act-compliance-guide-business
can-spam-act-compliance-guide-businesscan-spam-act-compliance-guide-business
can-spam-act-compliance-guide-business
 
U Need to Know: Canadian Anti-Spam Law (CASL)
U Need to Know: Canadian Anti-Spam Law (CASL)U Need to Know: Canadian Anti-Spam Law (CASL)
U Need to Know: Canadian Anti-Spam Law (CASL)
 
Squash Ontario AGM - Anti Spam Presentation
Squash Ontario AGM - Anti Spam PresentationSquash Ontario AGM - Anti Spam Presentation
Squash Ontario AGM - Anti Spam Presentation
 
CAN-SPAM for B2B-Marketers the-Opt-In-Misunderstanding
CAN-SPAM for B2B-Marketers the-Opt-In-MisunderstandingCAN-SPAM for B2B-Marketers the-Opt-In-Misunderstanding
CAN-SPAM for B2B-Marketers the-Opt-In-Misunderstanding
 
Writing articles
Writing articlesWriting articles
Writing articles
 
CAN-Spam Act
CAN-Spam ActCAN-Spam Act
CAN-Spam Act
 
Email campaignsppt
Email campaignspptEmail campaignsppt
Email campaignsppt
 
The CAN SPAM Act
The CAN SPAM ActThe CAN SPAM Act
The CAN SPAM Act
 
Email marketing.pdf
Email marketing.pdfEmail marketing.pdf
Email marketing.pdf
 
CAN-SPAM Act of 2003: Email Marketing and SPAM - What you need to know
CAN-SPAM Act of 2003: Email Marketing and SPAM - What you need to knowCAN-SPAM Act of 2003: Email Marketing and SPAM - What you need to know
CAN-SPAM Act of 2003: Email Marketing and SPAM - What you need to know
 
Fall Into Compliance - CASL
Fall Into Compliance - CASLFall Into Compliance - CASL
Fall Into Compliance - CASL
 
Email Marketing Melinda
Email Marketing MelindaEmail Marketing Melinda
Email Marketing Melinda
 
Practical Solutions To Internet Marketing Legal Compliance, pt 2
Practical Solutions To Internet Marketing Legal Compliance, pt 2Practical Solutions To Internet Marketing Legal Compliance, pt 2
Practical Solutions To Internet Marketing Legal Compliance, pt 2
 
Benefits of Email Marketing And Getting Customers to Buy
Benefits of Email Marketing And Getting Customers to BuyBenefits of Email Marketing And Getting Customers to Buy
Benefits of Email Marketing And Getting Customers to Buy
 
Can spam-article 2-
Can spam-article  2-Can spam-article  2-
Can spam-article 2-
 
Business SMS and the law
Business SMS and the lawBusiness SMS and the law
Business SMS and the law
 

CAN-SPAM ACT final

  • 1. CAN-SPAM ACT WHAT YOU NEED TO KNOW According to the FTC, the CAN-SPAM Act is a law that establishes requirements for all commercial messages. This law applies to any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service. Facilitates an already agreed-upon transaction or updates a customer on an ongoing transaction Advertises or promotes a commercial product or service Commercial Content Relationship Content Other Content Neither commercial nor transactional or relationship What kind of message are you sending? Don't use false or misleading header information Don't use deceptive subject lines Identify the message as an ad Tell recipients where you're located Tell recipients how to opt out of receiving future emails Honor opt-out requests promptly Monitor what others are doing on your behalf The Do's & Don'ts Want to know more? Visit FTC.GOV for more information of email marketing Penalties of up to $16,000 for each separate email in violation of the CAN­ SPAM Act, so non­compliance can be costly for your business. Luckily, following the rules is easy!