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Spam Keynote - Sharlene Phillips
- 1. Name: Sharlene Phillips Class: Marketing Law And Contracts Professor: Erin Charlton Date: May 2021 1
- 2. Ninja Foodi 8-Quart 6-in-1 DualZone Air Fryer with Racks & Kebabs
- 3. Click to add text Click to add text Click to add text The CAN-SPAM Act
- 4. Click to add text Click to add text Click to add text Click to add text False or Misleading Header Deceptive Subject Lines Message is an Advertisement Location How to Opt Out Honor Opt-Out What Others Are Doing For You
- 5. Click to add text Click to add text Click to add text Click to add text Is SPAM Protected by the First Amendment?
- 6. Click to add text Click to add text Click to add text Click to add text No Black and White In The Law Depends on State and Judge Follow Can Spam Laws
- 7. Click to add text Click to add text Click to add text Click to add text Is Commercial Speech Protected Differently by the First Amendment than Individual Speech?
- 8. Click to add text Click to add text Click to add text Click to add text Less Protection Four Part Test FTC
- 9. Click to add text Click to add text Click to add text Click to add text Can You Be Charged With a Crime Under the CAN-SPAM Act for Using Spam Marketing?
- 10. Click to add text Click to add text Click to add text Click to add text Accessing Computer Without Permission False Information Misleading About the Origin Harvesting Email Addresses
- 11. Click to add text Click to add text Click to add text Click to add text What is the GDPR?
- 12. Click to add text Click to add text Click to add text Click to add text General Data Protection Regulation Strictest Privacy and Security European Union
- 13. Click to add text Click to add text Click to add text Click to add text Even Though Your Company is Based in the United States, How Might the GDPR Affect Your Marketing Campaign?
- 14. Click to add text Click to add text Click to add text Click to add text Obligations Data Collection Abide by the GDPR.
- 15. Click to add text Click to add text Click to add text Click to add text How Can You Use Email Marketing Effectively Within the Requirements of the CAN-SPAM Act?
- 16. Click to add text Click to add text Click to add text Click to add text Always Be Honest Permits One-Bite Approach Email Opt-Ins
- 17. Click to add text Click to add text Click to add text Click to add text What Are Three Important Points to Remember in an Email Marketing Campaign?
- 18. Click to add text Click to add text Click to add text Click to add text Commercial Content Transactional or Relationship Content Other Content
- 19. Click to add text Click to add text Click to add text Click to add text References:
- 20. Bidgoli, H. (2006). Handbook of information security. Hoboken, NJ: John Wiley & Sons. Butler, J. R. (2010). The cyber citizen's guide through the legal jungle: Internet law for your professional online presence. Arlington, VA: Sashay Communications. Can-spam act: A compliance guide for business. (2021, January 15). Retrieved May 04, 2021, from https://www.ftc.gov/tips-advice/business-center/ guidance/can-spam-act-compliance-guide-business Commercial Speech. (2021). Retrieved May 03, 2021, from https://www.law.cornell.edu/wex/ commercial_speech#:~:text=Overview,than%20other%20forms%20of%20speech. Dewey, C. (2019, April 28). Is spam free speech? Retrieved May 03, 2021, from https://www.washingtonpost.com/news/the-intersect/wp/ 2014/07/31/is-spam-free-speech/ Dulany, J. (2020, February 12). Email etiquette: A CAN-SPAM COMPLIANCE Checklist: MayeCreate Design. Retrieved May 04, 2021, from https:// mayecreate.com/blog/email-etiquette-a-can-spam-compliance-checklist/ Email marketing and spam--the good, the bad, and the ugly. (2019, August 27). Retrieved May 04, 2021, from https://www.bigcontacts.com/blog/ email-marketing-and-spam-good-bad-and-ugly/
- 21. Gilmore, G. (2015). Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines. McGraw-Hill. Hall, S. H. (2020, August 14). How to run a successful email marketing Campaign (step by Step Guide). Retrieved May 04, 2021, from https:// optinmonster.com/how-to-run-a-successful-email-marketing-campaign/ HSN [Digital image]. (2021). Retrieved May 04, 2021, from https://app.impact.com/secure/mediapartner/ads/searchAdsDirectoryMP.ihtml Jr., D. (n.d.). Central Hudson Test. Retrieved May 04, 2021, from https://www.mtsu.edu/first-amendment/article/1536/central-hudson- test#:~:text=The%20Central%20Hudson%20test%20was,regulated%20under%20the%20First%20Amendment.&text=The%20Central%20Hudson%2 0test%20is,speech%20satisfies%20First%20Amendment%20review. Landy., G. K., & Mastrobattista, A. J. (2008). The IT/digital legal companion a comprehensive business guide to software, Internet, and IP law: Includes contracts and web forms. Amsterdam: Syngress/Elsevier. Linder, D. (n.d.). Government regulation of commercial speech and the First Amendment. Retrieved May 04, 2021, from http://law2.umkc.edu/ faculty/projects/ftrials/conlaw/commercial.htm O'dell, L. (2008, February 29). Va. Court Upholds Spammer's Conviction. Retrieved May 03, 2021, from http://usatoday30.usatoday.com/tech/news/ computersecurity/2008-02-29-spammer-conviction_N.htm?csp=34
- 22. Schultz, D. (n.d.). Spam. Retrieved May 04, 2021, from https://www.mtsu.edu/first-amendment/article/1020/ spam#:~:text=American%20Civil%20Liberties%20Union%20(1997,act%20violated%20the%20First%20Amendment.&text=But%20the%20Court%20r uled%20that,label%20their%20messages%20as%20spam. Understanding email laws and regulations [new guide]. (n.d.). Retrieved May 04, 2021, from https://www.campaignmonitor.com/resources/guides/ understanding-emails-laws-regulations/ Why email marketing is essential in 2020. (2019, October 16). Retrieved May 04, 2021, from https://www.digitalparc.com/blog/email- marketing-2020/