“Canada's new Anti-Spam Law comes into force on July 1, 2014 and will cover all electronic messages including: email, social networking accounts and text messages - plus much more.
What does it mean for you as a business owner when communicating with current and potential clients? What are the guidelines and penalties? What do you need to know and how should you prepare?”
Debbie Lapointe is a small business owner who began educating herself on the Canadian Government’s new Anti-Spam law a year ago, when the spam received in her inbox became a daily source of frustration. She is not associated with the new Anti-Spam program, but happily shares what she’s learned with other business owners, who will be impacted by the changes.
How can marketers stay complaint with CASL and other legal obligations within the digital channel? We will be addressing the current legal landscape in Canada and how you can leverage the power of marketing automation to ensure appropriate measures of compliance within your marketing efforts.
Preparing for Compliance: Canada's Anti-Spam Law (CASL)Act-On Software
Get to know the ins & outs of Canada's latest anti-spam legislation in this exciting webinar led by David Fowler, Act-On's Chief Deliverability Officer!
A compliance guide for businesses, Can-Spam Act is a law that sets the rules for commercial email, established requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Presentation from IAPP Canada 2011 Conference.
Presented by Shaun Brown - (http://nnovation.com), and Matthew Vernhout (http://www.transcontinental-interactive.com).
How can marketers stay complaint with CASL and other legal obligations within the digital channel? We will be addressing the current legal landscape in Canada and how you can leverage the power of marketing automation to ensure appropriate measures of compliance within your marketing efforts.
Preparing for Compliance: Canada's Anti-Spam Law (CASL)Act-On Software
Get to know the ins & outs of Canada's latest anti-spam legislation in this exciting webinar led by David Fowler, Act-On's Chief Deliverability Officer!
A compliance guide for businesses, Can-Spam Act is a law that sets the rules for commercial email, established requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Presentation from IAPP Canada 2011 Conference.
Presented by Shaun Brown - (http://nnovation.com), and Matthew Vernhout (http://www.transcontinental-interactive.com).
Practical Solutions To Internet Marketing Legal Compliance, pt 2Affiliate Summit
These leaders of the Legal Compliance Industry will offer you practical solutions you can implement daily into your business model creating a total compliance package.
Canada’s new Anti-Spam Legislation, known as CASL, is one of the strictest in the world. In general, CASL requires consent before sending “commercial electronic messages” and requires that all such messages meet certain form and content requirements. This seems simple, but as always, implementation can be complicated. This article explains the legislation and walks through some real-world scenarios to demonstrate compliance.
CAN-SPAM for B2B-Marketers the-Opt-In-Misunderstandingthomasgarcia
In 2003, Congress passed the CAN-SPAM Act, a federal law that defines and regulates the sending of unsolicited
commercial email. This law became effective on January 1, 2004.
In enacting the law, Congress determined: (1) there is a substantial governmental interest in regulating
commercial electronic mail on a nationwide basis; (2) senders of commercial electronic mail should not mislead
recipients as to the source or content of such e-mail; and (3) recipients of commercial electronic mail have a right
to decline to receive additional commercial electronic mail from the same source.
Does the internet feel like a legal twilight zone to you? This session will address your concerns when it comes to the legalities of being online. What can your organization do safely? What should you avoid? What key policies and privacy issues do you need to know about? Get your legal questions answered in this engaging session (not too much legalese, we promise!).
Update on Canada's Anti-Spam Legislation for Nonprofits and CharitiesTechSoup Canada
Back by popular demand, Maanit Zemel from Zemel van Kampen LLP (http://www.canadatechlaw.com), will walk nonprofits through Canada's Anti-Spam Legislation (CASL) for nonprofits and charities, and what's involved in the next deadline for CASL that will come into effect on July 1st, 2017.
What you will learn in this webinar:
- How CASL applies to nonprofits and charities
- What's changing in the next deadline, July 1st, 2017*: transition period for implied consent ends
- How to be compliant with the legislation
*Update as of June 7th 2017: CASL Private Right of Action indefinitely suspended and will not take effect on July 1st, 2017. Read more: https://www.the-cma.org/resource/newsroom/2017/casl-pra-suspension
Canada’s Anti-Spam Legislation: What Charities and Not-For Profits Need to Kn...NetSquared Vancouver
Learn how mass emails could, should or are supposed to work under the Canadian Anti-Spam Legislation.
Maanit Zemel is a Partner with the law firm of Miller Thomson LLP, practicing out of the Toronto office, where she advises businesses, non-profit organizations, charities and individuals on a variety of legal issues. Ms. Zemel has substantial experience and expertise in internet and social media law, including Canada’s Anti-Spam Legislation (“CASL”), online privacy, online defamation, cyberbullying and cyber-security. As a member of Miller Thomson’s CASL Advisory Group, she assists her clients with developing and implementing practical policies and procedures for complying with CASL.
Practical Solutions To Internet Marketing Legal Compliance, pt 2Affiliate Summit
These leaders of the Legal Compliance Industry will offer you practical solutions you can implement daily into your business model creating a total compliance package.
Canada’s new Anti-Spam Legislation, known as CASL, is one of the strictest in the world. In general, CASL requires consent before sending “commercial electronic messages” and requires that all such messages meet certain form and content requirements. This seems simple, but as always, implementation can be complicated. This article explains the legislation and walks through some real-world scenarios to demonstrate compliance.
CAN-SPAM for B2B-Marketers the-Opt-In-Misunderstandingthomasgarcia
In 2003, Congress passed the CAN-SPAM Act, a federal law that defines and regulates the sending of unsolicited
commercial email. This law became effective on January 1, 2004.
In enacting the law, Congress determined: (1) there is a substantial governmental interest in regulating
commercial electronic mail on a nationwide basis; (2) senders of commercial electronic mail should not mislead
recipients as to the source or content of such e-mail; and (3) recipients of commercial electronic mail have a right
to decline to receive additional commercial electronic mail from the same source.
Does the internet feel like a legal twilight zone to you? This session will address your concerns when it comes to the legalities of being online. What can your organization do safely? What should you avoid? What key policies and privacy issues do you need to know about? Get your legal questions answered in this engaging session (not too much legalese, we promise!).
Update on Canada's Anti-Spam Legislation for Nonprofits and CharitiesTechSoup Canada
Back by popular demand, Maanit Zemel from Zemel van Kampen LLP (http://www.canadatechlaw.com), will walk nonprofits through Canada's Anti-Spam Legislation (CASL) for nonprofits and charities, and what's involved in the next deadline for CASL that will come into effect on July 1st, 2017.
What you will learn in this webinar:
- How CASL applies to nonprofits and charities
- What's changing in the next deadline, July 1st, 2017*: transition period for implied consent ends
- How to be compliant with the legislation
*Update as of June 7th 2017: CASL Private Right of Action indefinitely suspended and will not take effect on July 1st, 2017. Read more: https://www.the-cma.org/resource/newsroom/2017/casl-pra-suspension
Canada’s Anti-Spam Legislation: What Charities and Not-For Profits Need to Kn...NetSquared Vancouver
Learn how mass emails could, should or are supposed to work under the Canadian Anti-Spam Legislation.
Maanit Zemel is a Partner with the law firm of Miller Thomson LLP, practicing out of the Toronto office, where she advises businesses, non-profit organizations, charities and individuals on a variety of legal issues. Ms. Zemel has substantial experience and expertise in internet and social media law, including Canada’s Anti-Spam Legislation (“CASL”), online privacy, online defamation, cyberbullying and cyber-security. As a member of Miller Thomson’s CASL Advisory Group, she assists her clients with developing and implementing practical policies and procedures for complying with CASL.
Jeff Kahane of the Kahane Law Office will explain exactly what you need to know to comply with Canada's Anti-Spam Legislation. Is your marketing plan with permission and within the law? Post presentation, Jeff will answer audience questions in an interactive Q&A.
Stage one of Canada’s new Anti-Spam Law came into effect on July 1, 2014, creating a new regulatory framework for any organization sending Commercial Electronic Messages (CEMs) to or from Canada.
Designed to reduce spam, spyware/malware, email address harvesting and network rerouting, CASL contains some of the toughest measures of its kind in the world, with severe penalties for non-compliance including fines, criminal charges, civil charges and personal liability.
It’s a complex framework with strict requirements for all CEMs, myriad rules on consent as well as numerous full and partial exemptions. Are you confident your organization is ready for CASL? Is your technology? What about proving compliance?
Canada's Anti-Spam Law Update: What It Means for You webinar slidesWhatCounts, Inc.
Industry Canada announced updates to Canada’s Anti-Spam Law (CASL) will officially take effect on July 1, 2014.
What does this mean for you as an email marketer? Our Director of Deliverability , Brad Gurley, will be addressing some key provisions of the law and how they may affect senders. In this webinar, he will discuss which senders are likely subject to the law, as well as examples of situations and processes that may or may not be compliant under the new law.
Reconfirming subscribers, modifying opt-in forms, or beefing up your data retention policies are just a few of the steps you may need to take now. With possible fines of up to $10 million per email, CASL compliance should be a top priority for your organization. Note: Any information given in this webinar should not be construed as legal advice and is provided only for guidance in sending practices.
The new Canadian Anti-Spam Legislation (CASL) is shaking things up for marketers, recruiters, and higher education professionals. Starting July 1st, 2014, new laws about commercial electronic messages (CEM) will be enforced to ensure consent, identification, and the presence of unsubscribe mechanisms.
As a trusted higher education leader, EDge Interactive held a free online webinar to provide an overview of the legislation as well as useful tips to ensure compliance.
Introduction to CASL | Canada's Anti Spam LawKinetix Digital
Companion CASL Readiness Toolkit now available for download at: http://ow.ly/vUbqD
When Canada's anti-spam law comes into force on July 1st, 2014, it will dramatically change how businesses can communicate with customers and prospects. Find out what you need to know, and what you should be doing right now to make sure your company is prepared.
Canada’s Anti-Spam Legislation goes into effect July 1, and marketers who believe that compliance with the United States’ CAN-SPAM Act also will cover their activities in Canada could be setting themselves up for a rude and expensive surprise. Unlike the opt-out approach of the United States’ CAN-SPAM Act, CASL’s opt-in orientation prohibits all commercial electronic messages (CEMs) that are sent without proper consumer consent, including e-mail, text, social media, sound and image messages.
While we (marketers) were shoring up our social and mobile strategies over the last 5+ years, something happened: Email had a renaissance. Driven largely by our always present smartphones and Inbox FOMO (fear-of-missing-out), we are consuming more email at all times of day in all sorts of places. These trends provide massive opportunities for marketers to capitalize on this tried and true digital tactic, but most brands are still doing the same old one-size-fits-all campaign.
In this half-day workshop, you’ll learn how to ask the right questions related to your strategy, generate insights for effective campaigns and additional marketing channels, and delivery great campaigns for our subscribers.
Key takeaways include:
Latest trends and stats on email marketing.
How to perform effective email audits.
How to select email marketing/marketing automation providers.
How to build effective email workflows with your organization/agency.
How to leverage modern web tools to create kickass emails.
How to develop short and long-term communications plans with subscribers.
How to determine the email metrics that matter.
What does the future look like for email?
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
Post,tweet, or chat! triple play handoutJody O'Brien
As our real estate world becomes more Virtual and less Bricks & Mortar how do we apply the laws, regulations, and ethics to our Virtual Office. This program will provide the knowledge, skills, and tools to manage your communication, advertising, and social media in a legal, ethical and successful manner. This class is ideal for brokers and managers but also great for the agent on the street or should we say in the cloud.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. Making your pictures and
words come to life!
No affiliation to CASL or Government
Debbie Lapointe
3. Making your pictures and
words come to life!
No affiliation to CASL or Government
4. Making your pictures and
words come to life!
No affiliation to CASL or Government
Debbie Lapointe
5. a tough new law meant to crack down on unwanted e-
mail and electronic messages including texts and
tweets (Bill C-28)
Businesses selling or promoting products or
services will need to prove they have consent to
reach out to new, existing and potential
customers using Commercial Electronic
Messages (CEMs)
Experts describe CASL as the broadest legislation of
its kind in the world.
Canada is the last of the G20 countries to put forward this type of legislation,
which is part of international agreements
6. Anyone who makes use of commercial
electronic messages (CEMs), is
involved with the alteration of
transmission data, or produces or
installs computer programs needs to
be aware of this law.
7. Do you carry out these activities in or from
Canada?
Do you use email, SMS (text msgs), social media or
instant messaging to send commercial or
promotional information about your organization to
reach customers, prospects and other important
audiences?
Do you install software programs on people’s
computers or mobile devices?
8. The law is not limited to just Canadians; it takes
effect any time a Canadian computer is used to
access any commercial electronic message.
So, if someone in the U.S. or overseas sends CEMs
to Canadians, all these rules apply.
According to CRTC:
“If the spammer is offshore, we have the ability under
the law to cooperate with foreign governments, to
share information and to bring proceedings together
against individuals that are offshore.”
11. CONSENT
You must have expressed or implied consent to
send a message.
Identification
You must clearly and simply identify yourselves
and anyone else on whose behalf the message
is sent.
Unsubscribe Mechanism
In every message you send, you must provide a
way for recipients to unsubscribe from receiving
messages in the future.
12. Did the recipient say “yes” to receiving your
CEM?
An individual must take action to “opt‐in” for a
stated purpose
Need to document to show compliance and
demonstrate how consent was obtained
13. Can you show that you have an existing
business or non‐business relationship?
o ends 2 years after the business deal ended.
o The business also has to be able to prove the
deal and track the timing
Did the recipient disclose their address to you?
Is the address published? Is there a statement
saying they don’t wish to be contacted?
14. You need to track how you
obtained consent of each
individual to whom you send
CEMs.
Note: A message sent seeking
consent to send CEMs is also
considered a CEM
15. Getting consent can be written or oral.
If companies want to do it electronically, through e-
mail for example, they need to reach out to clients
and customers by July 1 and have them opt-in.
That may include having the customer check a box
that says they’re willing to receive electronic
communications.
After July 1, this process will be an offence.
Those who don’t have consent by July 1 will need to
get it through other means, such as a telephone call
or old-fashioned snail mail.
16. • You CAN refer a prospective client to
another person if you have an existing
relationship with the prospective client
• If you receive a referral, you’re allowed to
send one CEM to the prospective client
• CEM must include the full name of the
individual who made the referral
17. Quotes or estimates
Messages that facilitate or confirm transactions
Provides warranty, recall, safety or security
information
Provides information about
• ongoing use or ongoing purchases
• ongoing subscription, membership,
accounts, loans or similar
employment relationships or benefit plans
Delivers a product good or service, including
updates and upgrades
18. 1. Within or between business, where there’s an
ongoing relationship
2. In response to a request
3. Via closed messaging systems
a) Proprietary system
b) Messaging systems where ID and unsubscribe
included on platform
4. By registered charities raising funds
5. By political candidates or organizations, soliciting
political contributions.
19. CASL does not apply to messages if:
You have a Personal Relationship with the
recipient.
• individuals have a personal relationship (taking
into consideration any relevant factors);
• and you’ve had direct, voluntary, two-way
communication.
You have a Family Relationship with the
recipient
• marriage, common-law partnership or any legal
parent-child relationship; and
• you’ve had direct, voluntary, two-way
20. Covers all electronic messages (email,
texts, etc) + installation of programs
MUST have consent to send ALL messages
Covers email only
Can send 1 unsolicited email with an option to
opt-out
CAN-SPAM = Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003
21. Most of the Act comes into force July 1, 2014
• You will need consent from any new client and each CEM
must include ID and an unsubscribe mechanism
Transitional Provisions
• Implied consent to continue sending CEMs to existing
contacts for 3 years
22.
23. Customers, clients, associates, donors, supporters,
volunteers or members from the past two years.
Did they say ‘yes, please contact me’?
Did they publish contact info online or did they give you a
business card? (Look closely for any ‘don’t contact’
instructions).
This means no automated address generation or
collecting!
24. Ensure that no part of the message is false or
misleading.
Is it sent to an electronic address?
- e.g., email, SMS, instant messaging or similar
platforms.
Is it commercial or promotional?
- including marketing, sales, offers, solicitations
or similar activities.
25. Need to identify:
your name and business
the name of anyone else on whose behalf you are
sending the message,
a current mailing address.
Include details on how to unsubscribe:
- In each message
- Action every unsubscribe request within 10 days
or less and at no cost to the recipient.
Also include :
a phone number, email address, or web address.
Ensure they’re accurate & valid for a min. of 60 days after
sending.
26. If you use social media to merely post
or tweet an item, that’s ok.
If you use your LinkedIn, Facebook or
Twitter account to send an e-mail to
another person, which is commercial
in nature, then it’s considered a CEM
under CASL
27. $1-million for an individual
up to $10-million for companies
and it could award a separate
monetary penalty for each
violation.
The court can award damages
for loss or harm
28. The law will be enforced by three government agencies:
• Canadian Radio-Television &Telecommunications Commission
(CRTC)
• the office of the privacy commissioner
• the Competition Bureau
29. As of JULY 1st 2014
you’ll be able to report
spam
and other violations at
Fightspam.gc.ca
30. As of July 1, 2017, there will also be a
private right of action, which means
people can start taking legal action
against anyone not following the rules.
The big concern for businesses is the
threat of class-action lawsuits.
31. Canada’s Law on Spam and Other Electronic Threats
- Government of Canada
www.Fightspam.gc.ca
New anti-spam law ‘a big deal’ for small businesses
- Globe and Mail article
http://www.theglobeandmail.com/report-on-business/small-
business/sb-digital/biz-categories-technology/businesses-rush-to-
comply-with-tough-new-anti-spam-law/article17609044/
Canada's Anti-Spam Legislation Survival Guide (free
download)
A detailed guide that helps you understand Canada's new Anti-Spam
Legislation including a step-by-step action plan to make sure your
organization is ready.
- Elite Email
www.eliteemail.com/learning-center/casl/