The document discusses the trends in the megapixel camera market, highlighting its dominance in the IP camera sector and strong preference among industry professionals for video surveillance. Megapixel cameras, offering high-resolution images and applications in various environments, are showcased against HDTV cameras, illustrating their advantages and challenges. Canon's strategy to leverage its processor and lens technologies to capture a larger share of this fast-growing market segment is also emphasized.

1. Megapixel Camera Market Trends Performance you expect from the brand you trust..Zoe Yates

2. “Megapixel was the most dominant trend in IP cameras over the first half of 2009”“ Industry people voted megapixel as the overwhelming choice for having the most impact on the video surveillance business”Source : ipvideomarket.infoyou can

3. What is Megapixel?High quality images up to 5MP (2592(H) x 1940(V) )Up to 25 / 30 FPSIdeal for environments that require high quality, very detailed imagesCasinosFactories BanksRetailJPEG, MPEG4 and H.264 versions available.you can

4. ISC West PollWhich trend will have the most impact on video surveillance purchases in 2009?Megapixel Cameras: 58% Hybrid DVRs: 20% Video Analytics: 9% Intelligent/Advanced Storage: 7% Other: 6%you can

5. Mega Pixel Vs HDTVMegapixelTypically up to 5MP (2592(H) x 1944(V) )Wide range of manufacturers and availability Little or no industry standardsHDTVTypically up to 1-2MP (1920 x 1080) aka 1080 I / P16:9 Industry standardNew technology so fewer cameras currently available you can

6. Key Market Playersyou can

7. Example ModelsSource : Internet* At highest resolutionyou can

8. Image Comparison4CIF 740 x 4801280 x 9702592 x 1944Source : Boschyou can

9. Important ConsiderationsPoor Light Performance*Not ideal for OutdoorFPS reduces as MP’sincreaseSource : IQeye* Compared to 4CIF Camerasyou can

10. Important ConsiderationsLarge imagesMore BandwidthGreater StorageDinion IP camera at 4CIF MPEG-4 consumption vs. 1600x1280 megapixel cameraSource : Boschyou can

11. Why Canon and Megapixel?Fast Growing Market SegmentCustomer requirement for greater detail and performanceUtilise existing Canon processor and lens technologiesUse the brand to drive sales and awarenessEstablish Canon as the industry leader in megapixel technologiesyou can

12. Product Suggestion5MP Camera25 / 30 FPS (MJPEG & H.264)Day / Night (0.1 lux and below)Canon superior image qualityStatic and Fixed Dome Mounts£800.00 price pointLong term - PTZ Camerayou can

13. Questions and Answers?you can

14. Contact InformationEmail - Zoe.yates@rocketmail.comTelephone – 07877 195217THANK YOU!you can