Cannes Lions 2014 For IAA YP

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The document discusses trends from Cannes Lions 2014, including increased focus on storytelling, celebration of the individual or "me", technology becoming more invisible, and product innovation. It provides examples in each trend, summarizing campaigns that used exceptional storytelling, focused on the self through techniques like selfies, integrated technology seamlessly, and innovated at the product level to communicate brand messages.

RECORDNUMBERSFOR2014
76.000 ENTRIES
1.589 WINNERS
18 CATEGORIES

Emergingtrends
STORY
TELLING
CELEBRATION
OF “ME”
TECHNOLOGY
BECOMES
INVISIBLE
PRODUCT
INNOVATION

VOLVO THEEPICSPLIT
Remarkable integration of the product USP in a campaign
that generated an impressive amount of UGC
https://www.youtube.com/watch?v=qWontXrHtwo&feature=youtu.be

Skype staytogether
Beautiful story telling, following the real life advertising trend
https://www.youtube.com/watch?v=CTCvm6u7z3w&feature=youtu.be

GUINnESS SAPEURS
The documentary style hits a very strong cord with Guinness
https://www.youtube.com/watch?v=CScqFDtelrQ

Chipotle theScarecrow
The Scarecrow delivers big emotion through the online film
and the educational mobile gaming platform around
processed food
https://www.youtube.com/watch?v=reDRAHn3XkY&feature=youtu.be

Celebrationof me
2013 was the year of the Selfie and in
2014 there are more and more brands
focusing on the importance of the
individual

SAMSUNG OSCARSELFIE
Most re-tweeted image ever
https://www.youtube.com/watch?v=dnzwZMwiTs8&feature=youtu.be

Harveynichols sorry,Ispentiton myself
The most self centered campaign that disrupted Christmas
https://www.youtube.com/watch?v=Sl1r5bnNmtc&feature=youtu.be

Megafonmegafaces
First 3D Selfies
https://www.youtube.com/watch?v=_ZvUe5UTtB8&feature=youtu.be

TOURISMVICTORIA REMOTECONTROLTOURIST
Beautiful integration of digital with real world to create experience
https://www.youtube.com/watch?v=rg74NzJlGp0&feature=youtu.be

Technologybecomesinvisible
Technology drives a new kind of creativity,
but its focus is on the experience, not on
the set up.

BA MagicofFlying
Connecting data in an emotional way
https://www.youtube.com/watch?v=k3JucPPqd40&feature=youtu.be

Honda AyrtonSenna1989
Creating a beautiful event to celebrate the Honda
engineering
https://www.youtube.com/watch?v=nWJpRudDuhU&feature=youtu.be

Theatrenew payperlaugh
Turning emotion into a payment method with technology
https://www.youtube.com/watch?v=V0FowbxEe3w&feature=youtu.be

Misereor socialswipe
Attaching emotion in donation with technology
https://www.youtube.com/watch?v=ZcqsRhMHo8o&feature=youtu.be

Productinnovation
We are witnessing the birth of a new type
of advertising that innovates at product
level that drives on the communication

cna speakingexchange
A beautiful insight and execution that sparked a real
connection
https://www.youtube.com/watch?v=-S-5EfwpFOk&feature=youtu.be

Communicate AR on your (secondary) packaging: Differentiation in the shelf through innovative promotions Added value attracts the consumers attention Direct communication between the consumer and the brand independent of retail staff personal, emotional shopping experiences Interaction persuades consumers to buy Use the advantages of the beverage can: Use the beverage can’s surface as a billboard for your promotion Place a large incentive to attract the consumers attention Use the space for instructions to increase scan count We believe in innovating and will continue to explore all areas of New Media including.. POS Projects: Partnering with STI and Toshiba (Experience Tomorrows POS) Social Media: Creative blog community (Packaging Visions: dosioniar.de) Ecommerce Projects: Partnering with Breadcrumbs (Shopping at the bus stop) Crowdsourcing: Partnering with TUM and unseraller.de (The Next Energy)

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Cannes Lions 2014 For IAA YP

1. Thepowerofcreativity CannesLions2014

2. RECORDNUMBERSFOR2014 76.000 ENTRIES 1.589 WINNERS 18 CATEGORIES

3. Emergingtrends STORY TELLING CELEBRATION OF “ME” TECHNOLOGY BECOMES INVISIBLE PRODUCT INNOVATION

4. Storytelling We live in a SHARE state of mind, where brands look to move fans, users and customers to share their experience with the brand. And to share we need exceptional storytelling and content.

5. VOLVO THEEPICSPLIT Remarkable integration of the product USP in a campaign that generated an impressive amount of UGC https://www.youtube.com/watch?v=qWontXrHtwo&feature=youtu.be

6. Skype staytogether Beautiful story telling, following the real life advertising trend https://www.youtube.com/watch?v=CTCvm6u7z3w&feature=youtu.be

7. GUINnESS SAPEURS The documentary style hits a very strong cord with Guinness https://www.youtube.com/watch?v=CScqFDtelrQ

8. Chipotle theScarecrow The Scarecrow delivers big emotion through the online film and the educational mobile gaming platform around processed food https://www.youtube.com/watch?v=reDRAHn3XkY&feature=youtu.be

9. Celebrationof me 2013 was the year of the Selfie and in 2014 there are more and more brands focusing on the importance of the individual

10. SAMSUNG OSCARSELFIE Most re-tweeted image ever https://www.youtube.com/watch?v=dnzwZMwiTs8&feature=youtu.be

11. Harveynichols sorry,Ispentiton myself The most self centered campaign that disrupted Christmas https://www.youtube.com/watch?v=Sl1r5bnNmtc&feature=youtu.be

12. Megafonmegafaces First 3D Selfies https://www.youtube.com/watch?v=_ZvUe5UTtB8&feature=youtu.be

13. TOURISMVICTORIA REMOTECONTROLTOURIST Beautiful integration of digital with real world to create experience https://www.youtube.com/watch?v=rg74NzJlGp0&feature=youtu.be

14. Technologybecomesinvisible Technology drives a new kind of creativity, but its focus is on the experience, not on the set up.

15. BA MagicofFlying Connecting data in an emotional way https://www.youtube.com/watch?v=k3JucPPqd40&feature=youtu.be

16. Honda AyrtonSenna1989 Creating a beautiful event to celebrate the Honda engineering https://www.youtube.com/watch?v=nWJpRudDuhU&feature=youtu.be

17. Theatrenew payperlaugh Turning emotion into a payment method with technology https://www.youtube.com/watch?v=V0FowbxEe3w&feature=youtu.be

18. Misereor socialswipe Attaching emotion in donation with technology https://www.youtube.com/watch?v=ZcqsRhMHo8o&feature=youtu.be

19. Productinnovation We are witnessing the birth of a new type of advertising that innovates at product level that drives on the communication

20. milka thelastsquare Bringing to life the “Dare to be tender” brand promise at the product level https://www.youtube.com/watch?v=daymv7QXq-E&feature=youtu.be

21. cna speakingexchange A beautiful insight and execution that sparked a real connection https://www.youtube.com/watch?v=-S-5EfwpFOk&feature=youtu.be

22. anz gaytm Using a sponsorship to drive the brand https://www.youtube.com/watch?v=L-Oxzv5QOgg&feature=youtu.be

23. Thankyou!

Cannes Lions 2014 For IAA YP

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