At GumGum we're passionate about making advertising work better. We're a talented team of industry experts who pride ourselves on innovation, professionalism and vision. We work hard, but we work smart. And we like to have fun doing it. We celebrate individualism and creative thinking. We encourage a strong work-life balance. If this sounds like a culture you'd like to be part of, we'd like to meet you! GumGum is looking for other passionate, self-starters who want to help build a media and technology powerhouse that will define the next generation of digital advertising.
We asked everyone at the company what they enjoy the most about working at GumGum and compiled their responses into a slideshow to share with the world.
Enjoy!
TripAdvisor Tripbarometer Psychology of Travel APACCorinne Wan
The TripBarometer: Psychology of Travel report examines the motivations behind travellers’ vacation choice, traveller emotions at the various stages of a vacation and the post-trip impact of travel.
Desafios para os Docentes do Ensino Superior na Era DigitalPaula Peres
Apresentação Congresso ISATT - Formação e Trabalho docente na sociedade da aprendizagem. 10 e 11 de outubro 2014. Universidade do Minho, Braga, Portugal
TripAdvisor Tripbarometer Psychology of Travel APACCorinne Wan
The TripBarometer: Psychology of Travel report examines the motivations behind travellers’ vacation choice, traveller emotions at the various stages of a vacation and the post-trip impact of travel.
Desafios para os Docentes do Ensino Superior na Era DigitalPaula Peres
Apresentação Congresso ISATT - Formação e Trabalho docente na sociedade da aprendizagem. 10 e 11 de outubro 2014. Universidade do Minho, Braga, Portugal
The Advertising Collective Company presentation 2016Jan Stoop
The advertising Collective consists of a group of advertising professionals with exceptional regional and international experience in producing highly effective marketing and advertising campaigns.
Based in Dubai, The Advertising Collectives core working structure dictates that the people involved will change with the needs of our clients. We are able to provide a 360 degree advertising experience based on the client needs.
This is a little presentation I gave to Roald Hoffmann's group at Cornell. What are the industrial applications of computational chemistry? How to people work differently in academia vs. industry? What are the sorts of things students should think about if they plan to work in the corporate world?
Phil Schraeder speaks at IAB MIXX 2016: Going Beyond “Right Time, Right Place...GumGum
It’s time to revisit the marketing adage that in order to be effective, an online ad needs to be delivered to the right consumer, at the right time, and in the right place. Programmatic advertising has made it easier to achieve these three goals, and it’s become a table stake for many brands. But the rise of mobile and recent advances in ad tech means we can expect more. The context around where an ad is served is making a comeback, and when combined with the right behavior, can help serve highly effective ads to consumers who are more likely to be receptive. To be relevant today, an ad needs to be served to a consumer not only in the right mindset, but also with the right creative—without being annoying. This session explores how the latest versions of image recognition technology, contextual targeting, and trend targeting can help achieve these goals programmatically and in a mobile environment. It highlights how creative limitations in programmatic can be addressed, and it showcases examples of groundbreaking, programmatically delivered in-image advertising campaigns from Fortune 100 brands.
Going beyond “right time, right place & right consumer”GumGum
It's time to revisit the marketing adage that in order to be effective, an online ad needs to be delivered to the right consumer, at the right time, and in the right place. Programmatic advertising has made it easier to achieve these three goals, and it’s become a table stake for many brands. But recent advances in ad tech means we can expect more. The context around where an ad is served is making a comeback, and when combined with the right behavior, can help serve highly effective ads to consumers who are more likely to be receptive. To be relevant today, an ad needs to be served to a consumer not only in the right mindset, but also with the right creative -- and without being annoying. This session will explore how the latest versions of image recognition technology, contextual targeting and trend targeting can help achieve these new goals programmatically, as well as how creative limitations in programmatic can be addressed. Finally, this session will also show examples of groundbreaking, programmatically-delivered In-Image advertising campaigns from Fortune 100 brands.
Presentation slides by Ben Plomion at Cannes Lions 2016 on the topic of the rising importance of the visual web and how computer vision and image recognition can be used for various marketing applications such as smarter advertising, visual intelligence, event sponsorship measurement and social media monitoring and engagement .
Presentation slides by COO/CFO Phil Schraeder at Cannes Lions 2016 on the topic of native advertising. The slides highlight GumGum’s mission to unlock the value of every connected image online and how this mission has become increasingly valuable with the rising importance of images in today’s culture. He goes on to explain how GumGum ads are highly viewable and capture consumers’ attention where they are already actively engaged. Also included: GumGum products, premium publisher highlight, platform reach and ad examples.
10 Key Trends That Are Defining the Marketing Organization of The FutureGumGum
We partnered with Brand Innovators to understand what the marketing organization of the future looks like. We asked more than 200 marketers from Fortune 500 brands what they have to say about the focus of their marketing organizations and what they predict the marketing organization of the future will look like. These slides present the top 10 key trends learned from this study.
To learn more about our research, you can download the full report here: http://www.gumgum.com/learn/guides/building-the-marketing-organization-of-the-future/
Every day consumers post images to social media that relate to your brands, but 80% of those images lack text that can help you find them. GumGum Visual Intelligence (formerly Mantii), a real-time social media watching tool, uses GumGum’s proprietary image recognition technology that eliminates those blind spots.
Are you up-to-speed on what the visual web and how it is affecting today's marketing applications? Test your visual IQ with these 8 trivia questions about the rise of social media sharing and the visual web.
The Advertising Collective Company presentation 2016Jan Stoop
The advertising Collective consists of a group of advertising professionals with exceptional regional and international experience in producing highly effective marketing and advertising campaigns.
Based in Dubai, The Advertising Collectives core working structure dictates that the people involved will change with the needs of our clients. We are able to provide a 360 degree advertising experience based on the client needs.
This is a little presentation I gave to Roald Hoffmann's group at Cornell. What are the industrial applications of computational chemistry? How to people work differently in academia vs. industry? What are the sorts of things students should think about if they plan to work in the corporate world?
Phil Schraeder speaks at IAB MIXX 2016: Going Beyond “Right Time, Right Place...GumGum
It’s time to revisit the marketing adage that in order to be effective, an online ad needs to be delivered to the right consumer, at the right time, and in the right place. Programmatic advertising has made it easier to achieve these three goals, and it’s become a table stake for many brands. But the rise of mobile and recent advances in ad tech means we can expect more. The context around where an ad is served is making a comeback, and when combined with the right behavior, can help serve highly effective ads to consumers who are more likely to be receptive. To be relevant today, an ad needs to be served to a consumer not only in the right mindset, but also with the right creative—without being annoying. This session explores how the latest versions of image recognition technology, contextual targeting, and trend targeting can help achieve these goals programmatically and in a mobile environment. It highlights how creative limitations in programmatic can be addressed, and it showcases examples of groundbreaking, programmatically delivered in-image advertising campaigns from Fortune 100 brands.
Going beyond “right time, right place & right consumer”GumGum
It's time to revisit the marketing adage that in order to be effective, an online ad needs to be delivered to the right consumer, at the right time, and in the right place. Programmatic advertising has made it easier to achieve these three goals, and it’s become a table stake for many brands. But recent advances in ad tech means we can expect more. The context around where an ad is served is making a comeback, and when combined with the right behavior, can help serve highly effective ads to consumers who are more likely to be receptive. To be relevant today, an ad needs to be served to a consumer not only in the right mindset, but also with the right creative -- and without being annoying. This session will explore how the latest versions of image recognition technology, contextual targeting and trend targeting can help achieve these new goals programmatically, as well as how creative limitations in programmatic can be addressed. Finally, this session will also show examples of groundbreaking, programmatically-delivered In-Image advertising campaigns from Fortune 100 brands.
Presentation slides by Ben Plomion at Cannes Lions 2016 on the topic of the rising importance of the visual web and how computer vision and image recognition can be used for various marketing applications such as smarter advertising, visual intelligence, event sponsorship measurement and social media monitoring and engagement .
Presentation slides by COO/CFO Phil Schraeder at Cannes Lions 2016 on the topic of native advertising. The slides highlight GumGum’s mission to unlock the value of every connected image online and how this mission has become increasingly valuable with the rising importance of images in today’s culture. He goes on to explain how GumGum ads are highly viewable and capture consumers’ attention where they are already actively engaged. Also included: GumGum products, premium publisher highlight, platform reach and ad examples.
10 Key Trends That Are Defining the Marketing Organization of The FutureGumGum
We partnered with Brand Innovators to understand what the marketing organization of the future looks like. We asked more than 200 marketers from Fortune 500 brands what they have to say about the focus of their marketing organizations and what they predict the marketing organization of the future will look like. These slides present the top 10 key trends learned from this study.
To learn more about our research, you can download the full report here: http://www.gumgum.com/learn/guides/building-the-marketing-organization-of-the-future/
Every day consumers post images to social media that relate to your brands, but 80% of those images lack text that can help you find them. GumGum Visual Intelligence (formerly Mantii), a real-time social media watching tool, uses GumGum’s proprietary image recognition technology that eliminates those blind spots.
Are you up-to-speed on what the visual web and how it is affecting today's marketing applications? Test your visual IQ with these 8 trivia questions about the rise of social media sharing and the visual web.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
2. When you work hard,
you get to play hard.
The best part? We cover
the bill! It’s a time all our
employees look forward
to where we have fun,
bond and recharge. Last
year we visited a dude
ranch in Wyoming. Next
year’s upcoming goals?
Mexico. Sun. Sand.
Margaritas. Qué bueno!
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OUR ANNUAL
OFFSITE GATHERING
3. At GumGum,
smiles are everywhere.
We can’t think of anyone
here who isn't friendly.
That’s the atmosphere we
create here. It’s nice
coming to a positive
workplace everyday
knowing you get to see
your friends.
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YOU’LL FIND GOOD VIBES
4. With so many people and
offices around the world,
our company is basically
a mini United Nations.
Los Angeles. New York.
London. Sydney. And
many more. We have
locations -- and
opportunities -- all over
the globe. It’s good to
know if you ever want
to travel, you’ll find
GumGum friends all over.
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WE ARE WORLDLY
5. Life’s about balance,
right? So, while we love to
keep it healthy with the
snacks we stock in our
kitchen, we also go big
with cronuts, pizza and
sushi when it’s time
to celebrate.
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FOOD.
GLORIOUS FOOD!
6. WE LOVE TO MIX IT UP
Monthly happy hours and
birthday celebrations
give us a chance to relax,
hang out and get to
know each other outside
of day-to-day business.
This is incredibly important
to us, especially since we
are growing like crazy.
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7. 6/22/16
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WE BELIEVE
UNLIMITED VACATIONS
are necessary
Take a trip. Break out your
passport. We insist.
Our vacation policy is
very relaxed, because we
understand the value of
taking time away from
the office and rebooting.
Work and life should
be balanced.
8. Want to bring your dog
to the office?
No problem. Your pup is
always welcome. We love
our pooches so much, we
have an Instagram just for
them! Follow us
@dogsofgumgum.
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WE LOVE DOGS
9. YOU CAN ACTUALLY
TALK AND INTERACT
with management
There isn’t a manager
hiding behind a curtain,
running the business like
The Wizard of Oz.
Our management team
is a supportive and
caring bunch who are
easily approachable
and available for you.
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10. Coffee walks are the best!
We like to take them
together pretty much
every day. Wanna take a
ride to grab your morning
brew? We have you
covered. Just take one of
our custom bikes when you
feel like wheeling it.
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COFFEE AND CUSTOM BIKES
11. The holidays are always a
fun time of year.
At GumGum, it’s our favorite
time because we get to pull
out the fancy clothes and
enjoy a great night with
friends. It’s events like this,
where we all get to unwind
together, that make
GumGum more than just
another workplace.
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OUR HOLIDAY CELEBRATION
12. Healthy employees are
happy employees.
And since employee
happiness is a big deal
around here, GumGum
provides great healthcare
plans, monthly gym stipends
and various health
awareness programs.
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WE CARE ABOUT HEALTHCARE
13. Teamwork isn’t just a
slogan on a motivational
cat poster around here.
GumGum is a truly
collective workplace,
where every department
works together, helping
each other out.
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TEAM WORK
MAKES THE DREAMWORK
14. As a company, we love
to compete to be best
at what we do.
In the office?
You can get your
competitive juices going
– along with a bit of
trash talking and friendly
side bets - with fantasy
football, The Bachelor
and The Bachelorette
leagues.
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WE LOVE TO COMPETE
15. You can have all the gum you want, when you want it. All our offices
have their own gumball machines. Chew on that!
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GUM. THAT’S RIGHT. GUM.
16. FOR
MORE
We are constantly evolving and creating, which is so important in
this industry. We are currently our GumGum Visual Intelligence tool.
Stay tuned!
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WE ALWAYS
STRIVE FOR MORE
17. If you’re a student or job
seeker and want to see a list
of our current job openings,
please visit our Careers Page
at www.gumgum.com/
careers. You can submit
your cover letter and résumé
by choosing an option at
the bottom of each job
description on the
Careers Page.
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JOIN GUMGUM