How to capture what truly motivates healthcare consumers.

1. of healthcare
seekers

2. Hospitals and healthcare providers

3. Hospitals and healthcare providers
operate in fiercely competitive market situations.

4. The functional benefits of your brand

5. The functional benefits of your brand
things like
outcomes physicians
& staff
technology
& research

6. are considered cost of entry.
The functional benefits of your brand
things like
outcomes technology
& research
physicians
& staff

7. Separating your brand from the competition

8. Separating your brand from the competition
takes a deep understanding of what drives
decision-making and behavior.

9. Inspire preference for your brand

10. Inspire preference for your brand
by tapping what truly motivates
your target audience.

11. Emotion.

12. denial
anxiety
relief
hope

13. denial
anxiety
relief
hope
I’m not really that
sick. I’m sure this
will pass.

14. denial
anxiety
relief
I’m not really that
sick. I’m sure this
will pass.
I don’t have time
for this. I’ll just
handle it myself.
hope

15. denial
anxiety
relief
hope

16. denial
anxiety
relief
hope
What’s wrong with
me and what do I
do if it’s serious?

17. denial
anxiety
relief
What’s wrong with
me and what do I
do if it’s serious?
Who can I trust
to help me get
through this?
hope

18. denial
anxiety
relief
hope

19. denial
anxiety
relief
hope
At least I know
what I’m up
against now.

20. denial
anxiety
relief
I know I’ll get
through this—
I’m ready to fight.
At least I know
what I’m up
against now.
hope

21. denial
anxiety
relief
hope

22. denial
anxiety
relief
hope
I really appreciate every
day now. It’s amazing
how that happens.

23. denial
anxiety
relief
I’m excited to put this
behind me and get
back to my life.
I really appreciate every
day now. It’s amazing
how that happens.
hope

24. These emotions,
both positive and negative,
denial
anxiety
relief
hope

25. These emotions,
both positive and negative,
have an enormous impact
on patients’ actions as they
seek health information,
guidance, and care.
denial
anxiety
relief
hope

26. The right messaging can help

27. The right messaging can help
move denial toward understanding

28. The right messaging can help
move denial toward understanding
transform anxiety into trust

29. The right messaging can help
move denial toward understanding
transform anxiety into trust
evolve relief into confidence

30. The right messaging can help
move denial toward understanding
transform anxiety into trust
evolve relief into confidence
and inspire hope and a sense
of empowerment.

31. At the foundation of our work
is the knowledge that

32. emotion
At the foundation of our work
is the knowledge that

33. emotion motivates
At the foundation of our work
is the knowledge that

34. emotion motivates behavior.
At the foundation of our work
is the knowledge that

35. Our expertise lies in applying that knowledge

36. Our expertise lies in applying that knowledge
to develop distinctive and high-impact brand strategies

37. Our expertise lies in applying that knowledge
to develop distinctive and high-impact brand strategies
that engage and influence consumers

38. Our expertise lies in applying that knowledge
to develop distinctive and high-impact brand strategies
that engage and influence consumers
at the root of their decision-making processes.

39. We are a brand engagement agency specializing
in changing not simply perception but behavior.

40. We are a brand engagement agency specializing
in changing not simply perception but behavior.
And we’re ready to help you build a sincere
and lasting preference for your brand.

41. Contact us.
web: www.northlich.com
Mike Langer
phone: 513.287.1812
email: mlanger@northlich.com