This document discusses collaboration and curation strategies for bloggers and website owners. It suggests that collaborating with other bloggers and curating high-quality content from around the web can amplify one's impact and influence. The document provides tips for finding contributors, measuring success, addressing legal issues, and getting started with collaboration and curation. A panel of bloggers - Ana Flores, Katie Kimball, Tsh Oxenreider, and Carrie Ferguson Weir - are listed as presenters on collaboration and curation strategies.
Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)Digital Megaphone
United Airlines Sr. Marketing Rep, Shanna Quinn will share how United’s social media team built their Instagram following from scratch. You’ll learn first-hand what worked, what didn’t work and important game changing milestones that helped their audience and engagement take off.
[Webinar] How to Pull Off a Wildly Successful #GivingTuesday CampaignWeDidIt
Plan ahead for a successful #GivingTuesday!
750,000 hashtag mentions. 32.7 MILLION Twitter impressions. 470% increase in online donations for the day. #GivingTuesday is blowing up!
#GivingTuesday puts a philanthropic spin on the post-Thanksgiving mega-sales like Black Friday and Cyber Monday, but instead of buying things, the general public is encouraged to support a nonprofit that's important to them.
Interested in trying a #GivingTuesday campaign at your nonprofit? Join us for a short, 45-minute webinar to get a great strategy in place!
You'll learn how to:
Build a social media strategy around #GivingTuesday
How to leverage your supporter base and influencers to get your campaign off the ground
Proven email tips to increase opens and clicks
How to follow up with first-time donors to increase retention
Building a strong and reliable nonprofit board of directors is no easy task, but leveraging simple best practices and innovative strategies can mean the difference between an engaged, effective board of directors and a social club with minimal leadership. There are specific strategies and vehicles for recruiting board members and concrete steps your organization can take to set the board, and your nonprofit, up for success.
This customized workshop is designed to support WOW! Children’s Museum board members in recruiting (and keeping!) great board members. In this workshop, learn:
• How to build a consistent and strategic recruitment process
• What motivates different types of volunteers and how to leverage their talents
• Other strategies for retaining outstanding board members including running effective meetings
Create and Run Your First Really Big Fundraising CampaignBloomerang
Sandy Rees, CFRE will show you exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)Digital Megaphone
United Airlines Sr. Marketing Rep, Shanna Quinn will share how United’s social media team built their Instagram following from scratch. You’ll learn first-hand what worked, what didn’t work and important game changing milestones that helped their audience and engagement take off.
[Webinar] How to Pull Off a Wildly Successful #GivingTuesday CampaignWeDidIt
Plan ahead for a successful #GivingTuesday!
750,000 hashtag mentions. 32.7 MILLION Twitter impressions. 470% increase in online donations for the day. #GivingTuesday is blowing up!
#GivingTuesday puts a philanthropic spin on the post-Thanksgiving mega-sales like Black Friday and Cyber Monday, but instead of buying things, the general public is encouraged to support a nonprofit that's important to them.
Interested in trying a #GivingTuesday campaign at your nonprofit? Join us for a short, 45-minute webinar to get a great strategy in place!
You'll learn how to:
Build a social media strategy around #GivingTuesday
How to leverage your supporter base and influencers to get your campaign off the ground
Proven email tips to increase opens and clicks
How to follow up with first-time donors to increase retention
Building a strong and reliable nonprofit board of directors is no easy task, but leveraging simple best practices and innovative strategies can mean the difference between an engaged, effective board of directors and a social club with minimal leadership. There are specific strategies and vehicles for recruiting board members and concrete steps your organization can take to set the board, and your nonprofit, up for success.
This customized workshop is designed to support WOW! Children’s Museum board members in recruiting (and keeping!) great board members. In this workshop, learn:
• How to build a consistent and strategic recruitment process
• What motivates different types of volunteers and how to leverage their talents
• Other strategies for retaining outstanding board members including running effective meetings
Create and Run Your First Really Big Fundraising CampaignBloomerang
Sandy Rees, CFRE will show you exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
Innovation & Web Inspiration
Website Magazine's digital issue for December 2013 is now available for you to view online. In addition to the feature article on "Innovation & Web Inspiration," readers will find practical guidance for hiring a digital consultant, tips for managing the Web development process, and actionable advice on merchant analytics, conversion optimization, advertising through the holidays, dynamic content marketing, selling domains, and much more.
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://www.websitemagazine.com/scripts/sub/digital.aspx?issue=72
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/website-magazine-num-72-ingles
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
From SMX East 2013 - In House SEO & Social Media: How To Work Together - Top 5 Ways SEO & Social Media Can Work Together To Be Insanely Successful by Purna Virji #SMX #34D
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Content + Community + Commerce -- Polyvore @ Commercism by 500 Startups March...Jess Lee
My presentation from the Commercism conference put on by 500 Startups.
Lifestyle commerce requires inspiration.
Inspiration requires content.
Content requires community.
Here are some tips on how we do all 3 at Polyvore.
Grow Your Business Online from Quickbooks Connecttonyadam
At Quickbooks Connect I presented on all the available methods to help small business owners grow their business online. I discussed SEO, SEM, Content Marketing, Facebook Ads, and Email Marketing.
Creating Campaigns that Convert- Albuquerque HubSpot User GroupsJaxzenMarketing
At the HubSpot User Group meetup in Albuquerque, we talked about how to build better campaigns, capture high-quality leads, and promote your content effectively. We also shared some examples from our own campaigns, asked questions, and talked about how to get the most out of the different aspects of HubSpot.
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
This is the first webinar for the American Express Partners in Preservation sites, focused on social media strategy, including an overview of useful best practices and resources.
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
How can you use new media such as blogs, Facebook and twitter for marketing retirement homes, retirement communities or senior care. This presentation shows you how you can engage with senior during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at retirement home marketing and marketing and selling to seniors.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the Comfort Life Marketing Academy Lunch & Learn in Toronto on October 289th, 2014. More tools and resources available at www.ourkidsmedia.com/marketing/retirement-living/
Innovation & Web Inspiration
Website Magazine's digital issue for December 2013 is now available for you to view online. In addition to the feature article on "Innovation & Web Inspiration," readers will find practical guidance for hiring a digital consultant, tips for managing the Web development process, and actionable advice on merchant analytics, conversion optimization, advertising through the holidays, dynamic content marketing, selling domains, and much more.
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://www.websitemagazine.com/scripts/sub/digital.aspx?issue=72
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/website-magazine-num-72-ingles
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
From SMX East 2013 - In House SEO & Social Media: How To Work Together - Top 5 Ways SEO & Social Media Can Work Together To Be Insanely Successful by Purna Virji #SMX #34D
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Content + Community + Commerce -- Polyvore @ Commercism by 500 Startups March...Jess Lee
My presentation from the Commercism conference put on by 500 Startups.
Lifestyle commerce requires inspiration.
Inspiration requires content.
Content requires community.
Here are some tips on how we do all 3 at Polyvore.
Grow Your Business Online from Quickbooks Connecttonyadam
At Quickbooks Connect I presented on all the available methods to help small business owners grow their business online. I discussed SEO, SEM, Content Marketing, Facebook Ads, and Email Marketing.
Creating Campaigns that Convert- Albuquerque HubSpot User GroupsJaxzenMarketing
At the HubSpot User Group meetup in Albuquerque, we talked about how to build better campaigns, capture high-quality leads, and promote your content effectively. We also shared some examples from our own campaigns, asked questions, and talked about how to get the most out of the different aspects of HubSpot.
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
This is the first webinar for the American Express Partners in Preservation sites, focused on social media strategy, including an overview of useful best practices and resources.
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
How can you use new media such as blogs, Facebook and twitter for marketing retirement homes, retirement communities or senior care. This presentation shows you how you can engage with senior during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at retirement home marketing and marketing and selling to seniors.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the Comfort Life Marketing Academy Lunch & Learn in Toronto on October 289th, 2014. More tools and resources available at www.ourkidsmedia.com/marketing/retirement-living/
Anne Peyton will show you how to develop a stewardship program, and flip your internal switch from ‘I know I need to, but I never have time!’ to ‘I’m building stronger relationships with my donors, they feel more connected to why we do what we do, and I’m loving it!’
2. Collaboration & Curation “ Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities … without becoming very good at it.” -Brian Tracy
4. Collaboration & Curation collaboration (col·lab·o·ra·tion, n): something created by working jointly with others
5. Collaboration & Curation curation (kyoor•ey•shun, n): the selection, preservation, maintenance, and collection and archiving of assets (digital)
6. Collaboration & Curation strength in numbers: • spreading the word on additional blogs & social media • solidify one main point of view • diversify opinions across the site
7. Collaboration & Curation spreading the news: • adds value to your site because you're the go-to place for good finds • increases your authority in your niche • excellent networking tool with other voices
11. Collaboration & Curation Jamie Martin Steady Days Katie Kimball Kitchen Stewardship Shaina Olmanson Food for My Family Emily Carter The Pilot’s Wife Sandy Coughlin The Reluctant Entertainer +25 others
18. Collaboration & Curation How do you measure success? • inbound vs. outbound links • increased ad revenue • being your niche’s authority
19. Collaboration & Curation How do you find your contributors? • hand-pick vs. open call • what’s your criteria? • regular contributor vs. guest poster
20. Collaboration & Curation Do you pay your contributors? • pay in actual money vs. pay in meatballs* *source: The Wedding Singer
21. Collaboration & Curation How do you find curate-able content? • tools for curating content • building trust by showcasing quality
22. Collaboration & Curation How do you “train” your writers? • provide clear guest post guidelines • provide editorial guidelines for consistency • build a community over quality content
23. Collaboration & Curation What are some legal ramifications? • curation: how to not violate copyright • collaboration: who owns the words?
24. Collaboration & Curation How can I start collaborating? • start a support group behind-the-scenes • ask to guest post (look for guidelines) • create your own collaborative event
25. Collaboration & Curation How can I start curating? • be a prolific news reader • take advantage of curation tools • be active on social media • create your own curated series
Think about where you want your site to go. Do you want it to grow? Do you want it to become a household name? What is your plan for that? How do you plan on using the 24 hours in your day to make that happen? How many of you are parents? How do you successfully juggle work at home and running a blog that you want to get bigger? Do you plan to do that all by yourself? I hope not. I hope not. If you look at most of the “big” blogs, how many of them are run 100% by themselves? I’ll give you a hint: almost none. Even if they’ve got a solo voice, there’s stuff going on behind the scenes you don’t see. We need help. We’re all human. And the beautiful thing about the blogosphere is that there is NO LIMIT to brilliant, beautiful people out there who want to help grow your blog. They want to help because they want to be part of something bigger. Or maybe you’re one of those beautiful people who want to be part of something bigger. If you want to grow - be it for financial, emotional, or professional reasons - I GUARANTEE you’ll be able to grow better and faster if you work with other people.
Collaboration and curation are two of the most powerful ways to work with other people to grow your site and your brand - and also to be part of something bigger than what you could do on your own. What do these words mean?
Collaboration simply means ‘something created by working jointly with others.’ A collaborative effort means it’s people, not a person, that works together on one project. A collaborative site is a site run by multiple people. This can mean many things, but for the most part, in the scenario of today’s topic, it usually means a blog that has more than one author and/or editor. Two sites that are good examples of this are SpanglishBaby.com, Ana Flores’ site, and SimpleLivingMedia.com, my network of sites. Ana’s community site is about raising bilingual and bicultural children and is a joint effort of her and her co-publisher, Roxana Soto, along with five contributors and a forum moderator. My network is five sites organized by myself, along with four other editors overseeing different channels (Aimee Wimbush-Bourque, Jamie Martin, Nicole Bennett, and Kara Fleck), an ad manager (Mandi Ehman), and a little over 25+ contributors.
Curation is simply a fancy word for “news judgment.” Much like the curator of an art museum, curation is “the selection, preservation, maintenance, and collection and archiving of assets.” In the blogosphere, this is specifically digital assets. You may already do this - how many of you have a regular feature on your blog where you link to posts, articles, and other finds you enjoyed and think your readers would like as well? TikiTiki is an example of a curated site -- Carrie and her colleague Marta gather the best posts in their niche, which in this case is a lifestyle blog for acculturated latinos - 2nd, 3rd generation. They ask permission to repost a post, giving full credit and links, and they also take submissions.
What are the basic benefits of having other people join together at one site? There’s strength in numbers. Because all these people have a vested interest in the same site, they’ll help spread the word on their own individual blogs and in social media. They strengthen and solidify your message - when one message is being espoused by 30 different people, readers start to take notice. And yet in all the gray areas that fill your one message, different contributors can share their specific opinions and diversify the “gray areas.”
Benefits of curation are that you become the ‘go-to’ place for good finds in your niche - almost like a one-stop-shop. It then increases your authority in your niche because you know all about that world and where to find the best stuff. It’s also an excellent networking tool because once news of your site (and therefore, your authority) spreads, others in your niche will want to work with you. You’re scratching their back, so they’ll be more likely to scratch yours.
This is what the blogosphere is NOT. It isn’t a group of bigger bloggers, with smaller bloggers on the outside with a impenetrable wall between the two. This wall is finite, so it stays the same size. There’s only so much room for growth, and you have very little chance of getting in. This it NOT how the blogosphere works.
This is more indicative of the blogosphere. Blogs of different sizes continually entering the world, and as they enter, the world grows. It’s not a finite space - it grows as more people enter. In other words, there’s room enough for everyone.
When you collaborate and curate, you work with each other towards a common good. When you ask others to be part of your site, they’re helping you spread your vision. When you work with others, YOU get to be part of something bigger.
In my network, I have five sites, each one run by an editor as I mentioned earlier, and with 25+ contributors. Each of these contributors have their own sites.
One prominent example is Katie, who writes for Simple Organic, but also contributes regularly for Simple Organic. Here’s an example of her work.
One example on Spanglish Baby is an article written by Suzanne, a regular contributor.
This is one example of a curated post on Tiki Tiki, written by Veronica Gonzales-Smith of Muy Bueno.
Katie Kimball runs KitchenStewardship.com by herself, but she often collaborates and curates. In her real food face-off series, she rounded up and interviewed a number of bloggers, then posted the interviews as a series -- this was a form of collaboration because it was original content on her site, provided by someone else. She also curated a number of posts for a spring cleaning series, making her one post a one-stop shop for this particular topic. 10 weeks, 10 different hostesses
Katie Kimball runs KitchenStewardship.com by herself, but she often collaborates and curates. In her real food face-off series, she rounded up and interviewed a number of bloggers, then posted the interviews as a series -- this was a form of collaboration because it was original content on her site, provided by someone else. She also curated a number of posts for a spring cleaning series, making her one post a one-stop shop for this particular topic.
Ultimately, the benefits of collaborating and curating far outweigh any negatives. Blogging is about community. If you have big goals, don’t be afraid to look around. Work together. Share the love. There are LOTS of practical ins and outs to collaboration & curation, and we want to spend the rest of the time parked at the how-to behind these two things. I’m going to ask these women different questions according to their expertise, and then we’ll take questions at the end.
Katie, tell us about your experience with sharing link love, and what that means to you, success-wise.
Ana, how did you find the contributors to your blog? What’s your criteria? (answer) Katie, how do you find people to collaborate with in your series? (answer) (I’ll share that each of my editors’ hand-picks their contributors) benefits - more control over quality content, you’re not offending people. Katie, what’s your criteria for choosing where to contribute?
Ana, do you pay your contributors? Why or why not? (answer) (I’ll share that I now pay each of our contributors - wanted to honor them as writers, contributing to my company and my vision) Katie, are you paid? (answer) (I’ll share that no one is considered an employee of SLM, just a freelancer) Ana, does this mean your writers are your employees?
Carrie, talk to us a bit about how you find your content. Scoop.it, storify.com
My group, Simple Living Media, has its own private staff site, with a Style Guide, editorial calendar, agreements to sign, buttons to use, and a directory of contributors and their contact info.
Carrie: you can’t grab an entire post or photos for curation
Use your time here NOW.
To download this Power Point presentation as a PDF file, or to grab a simple document with our collaborative notes, head to this URL.