Full Capacity Marketing: Our Company - Our PassionCelina Shands
Full Capacity Marketing, Inc. is a marketing and communications firm focused on serving nonprofit and government organizations. They provide a range of services including logo design, cause campaigns, website and social media solutions, and market research to help increase organizational funding and awareness. FCM has been in business since 2003 and serves customers across federal, state, and local levels from headquarters in San Diego and an East Coast office in Washington, D.C.
This document provides an overview of content marketing strategies for businesses. It discusses defining goals and target audiences, creating different types of content like pillar content and curated content, using storytelling techniques, generating new content ideas, monetizing content through products and membership sites, promoting content on various channels, and measuring content performance. The key aspects covered are determining objectives, developing audience profiles, producing high-quality content, distributing content strategically, and analyzing results.
This document discusses creating effective offers and promotions for marketing campaigns. It outlines five steps to creating a great offer: 1) defining the goal, 2) selecting the right type of offer, 3) controlling the price, expiration and terms, 4) distributing and promoting the offer, and 5) analyzing results and follow-up. Various types of offers are described, including coupons, deals, and social media promotions. The document stresses controlling offer terms, generating profitable sales and new customer contacts from offers and promotions.
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
- B2B small business content marketers in North America have increased confidence in their content marketing abilities, with 45% now considering themselves effective compared to 34% last year.
- Those that are most effective are more likely to have a documented content strategy and someone overseeing the strategy, and produce more content than less effective peers.
- Usage of social media platforms like Google+, SlideShare, Instagram and YouTube by small B2B marketers has increased significantly over the last year.
- On average, small B2B marketers allocate 27% of their budget to content marketing and 60% plan to increase spending over the next 12 months.
SCA Promotions - Your Source For Promotions That MotivateJulie Davis
SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
affiliate marketing cps model as the future of influencer marketing during pa...Nikita Shigov
This document discusses affiliate marketing CPS (cost per sale) models as the future of influencer marketing during the pandemic. CPS models pay influencers only for sales generated from promo codes in their content. It argues CPS is more transparent, predictable and profitable for influencers and advertisers than traditional fixed fee models. The document provides tips for implementing a CPS model, including choosing nano/micro influencers, exclusive offers, commission structures, tracking platforms and unique codes.[/SUMMARY]
Full Capacity Marketing: Our Company - Our PassionCelina Shands
Full Capacity Marketing, Inc. is a marketing and communications firm focused on serving nonprofit and government organizations. They provide a range of services including logo design, cause campaigns, website and social media solutions, and market research to help increase organizational funding and awareness. FCM has been in business since 2003 and serves customers across federal, state, and local levels from headquarters in San Diego and an East Coast office in Washington, D.C.
This document provides an overview of content marketing strategies for businesses. It discusses defining goals and target audiences, creating different types of content like pillar content and curated content, using storytelling techniques, generating new content ideas, monetizing content through products and membership sites, promoting content on various channels, and measuring content performance. The key aspects covered are determining objectives, developing audience profiles, producing high-quality content, distributing content strategically, and analyzing results.
This document discusses creating effective offers and promotions for marketing campaigns. It outlines five steps to creating a great offer: 1) defining the goal, 2) selecting the right type of offer, 3) controlling the price, expiration and terms, 4) distributing and promoting the offer, and 5) analyzing results and follow-up. Various types of offers are described, including coupons, deals, and social media promotions. The document stresses controlling offer terms, generating profitable sales and new customer contacts from offers and promotions.
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
- B2B small business content marketers in North America have increased confidence in their content marketing abilities, with 45% now considering themselves effective compared to 34% last year.
- Those that are most effective are more likely to have a documented content strategy and someone overseeing the strategy, and produce more content than less effective peers.
- Usage of social media platforms like Google+, SlideShare, Instagram and YouTube by small B2B marketers has increased significantly over the last year.
- On average, small B2B marketers allocate 27% of their budget to content marketing and 60% plan to increase spending over the next 12 months.
SCA Promotions - Your Source For Promotions That MotivateJulie Davis
SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
affiliate marketing cps model as the future of influencer marketing during pa...Nikita Shigov
This document discusses affiliate marketing CPS (cost per sale) models as the future of influencer marketing during the pandemic. CPS models pay influencers only for sales generated from promo codes in their content. It argues CPS is more transparent, predictable and profitable for influencers and advertisers than traditional fixed fee models. The document provides tips for implementing a CPS model, including choosing nano/micro influencers, exclusive offers, commission structures, tracking platforms and unique codes.[/SUMMARY]
Business mindset - Are you a buyer or a seller?Kay Franklin
The document discusses two different business mindsets: the make money mindset and the business mindset. The make money mindset views the individual as a buyer or prospect, constantly looking to purchase the latest products to make money. The business mindset views the individual as a marketer or seller, focused on running their business and communicating their message to customers. Having a business mindset is important for real success online rather than continually buying products. The key is focusing on helping others and developing relationships to market your business.
B2C Content Marketing Trends Research 2014Dung Tri
The document provides an overview of B2C content marketing trends in North America based on a study. Some key findings include:
- 90% of B2C marketers now use content marketing, up from 86% last year, and 34% consider themselves effective, up from 32%.
- B2C marketers on average use 12 content marketing tactics and produce more content than the previous year.
- Top organizational goals for B2C content marketing are brand awareness and customer acquisition.
- 60% of B2C marketers plan to increase their content marketing budgets over the next year.
You Got Served: Email Marketing Ideas for RestaurantsiContact
Mega food and beverage brands now spend more money on mobile digital marketing than any other medium, and who can blame them when 75% of Americans say they use their smartphones most often to check email. No matter how many restaurant locations you currently market—whether it’s one or many—you can do everything the big brands do with email marketing, digital coupons, and online reviews. Going digital with your advertising and marketing is easier than you think — if you pick the right partner; plus, you’ll spend less, know more about your customers, and have more time to run your restaurant!
Join David Gonynor, CEO of That’s Biz, the restaurant digital marketing agency that’s distributed over 500 million digital coupons since 2007, and iContact’s Content & Creative Manager, Jess Knight (previously with newBrandAnalytics d.b.a. Sprinklr), as they spill the beans on everything you need to be successful with email marketing.
On this free webinar, you’ll learn about:
• The best- and worst-performing subject lines sent by restaurants
• Sending single use coupons customers can show on their smartphones
• Email design tips sure to get your customers opening and clicking more
• Where to put your Email Club signup offer on your website and social
… And many more tips and tricks!
The document discusses the opportunities and regulatory considerations for companies in regulated industries using social media. It notes that while social media provides opportunities, industries like healthcare and financial services need to stay compliant with additional regulations. It provides an overview of key regulators like the FTC, FINRA, SEC, and FFIEC and their social media guidelines. It emphasizes developing social media policies, educating employees on compliance, and using technology to automate compliant social posting and separate business and personal accounts. The goal is for companies to leverage social media effectively while managing risk.
Having good years of experience in Marketing Communication, Brand Management, Digital Marketing, Events and exhibitions, Marketing budget and strategy, Vendor management. Altogether 10 years of vast work experience in creative agencies and brand side helped me to gain more knowledge and skill set to my domain. Though this period have planned, designed and executed many campaigns which helped brand to put a strong identity in the market.
My work portfolio will give you a glimpse of my capabilities & potentials and dedication towards my work.
Leading Edge Magazine | Summer 2012 | SikichSikich LLP
This document provides advice on improving business plan execution by focusing on action over planning. It recommends developing short-term, nimble plans focused on 2-3 priority goals. Formal prioritization methods like the Pareto principle can help identify goals with the biggest impact. Precise execution is key and requires engaging managers through individual goal-setting and linking compensation to strategy achievement. Poor execution often stems from a lack of accountability, distractions pulling focus from the plan, and failure to cascade goals throughout the organization. Aligning corporate social responsibility efforts with business objectives can maximize their value by differentiating the brand and improving customer loyalty.
We share several critical data in this presentation to make the case that women have now transformed the healthcare decision making landscape – they are not just family decision makers, but influencers of broader communities. Here’s what healthcare marketers need to know.
This document summarizes the services of a business advisory firm called Fund-House. They offer consulting, coaching, angel investments, and venture debt. Their main areas of focus are technology, healthcare, green space, and arts. They provide various advisory services including vision/brand development, logo design, pitch presentations, management mentoring, and marketing strategies. Their goal is to help build high-performance businesses through practical actions and strategies.
Digital marketing is necessary for businesses as it allows them to reach a wider audience at a lower price. It provides customizable and affordable options for small businesses to promote themselves. Businesses using digital marketing can measure conversion rates to see how many website visitors become leads, subscribers, or customers. This helps businesses target only those interested in their services, improving conversions. Digital marketing also allows businesses to provide strong customer support through multiple channels and build trust in their brand by allowing customers to leave reviews. It is a cost-effective way for small businesses to promote to many potential customers while staying within their budgets.
Hispanics are increasingly going online, with over 29 million expected to be online by 2012. They are connecting twice as fast as the general population and are early adopters of mobile technology. Hispanics spend significant time and money online for entertainment and to connect with others. While about half prefer Spanish online, most want culturally relevant content in their language. They outpace others in creating and sharing user-generated content. To effectively reach Hispanic consumers, brands must understand Hispanic culture and provide engaging, multimedia content that facilitates connection.
Internet marketing mark 468 health group - finalJamesonCase
HealthConnect provides an interactive online health portal that aggregates medical records from various sources using an API. This gives consumers access to their health information in simple, easy to understand graphics showing trends over time. The system aims to empower consumers to better manage their health and make informed decisions. Additionally, HealthConnect offers data analytics services to healthcare providers and insurers to help reduce costs and improve care quality. A key part of the marketing strategy is partnering with health insurers who will promote HealthConnect's services to their network of providers and consumers. This expands the potential user base while meeting insurers' needs for better health data and analytics.
This document provides an overview of a firm that offers various financial services including mergers and acquisitions advisory, equity and debt capital raising, corporate restructuring, and strategic advisory services. The firm works with shareholders and companies to maximize value through deals such as acquisitions, mergers, and sell-side advisory. Services also include fairness opinions and valuations to help clients fulfill fiduciary duties, as well as corporate finance services to stabilize businesses and identify opportunities.
Why Gamifying? Business questions
Strategies of consumer gamification
Cases:
Entertainment– NBC Ford Escape Route
Enterprise – Siemens, Cisco
Retail – Best Buy, Wendy’s
Media & Publishing – Top Chef
eCommerce – CampusFood.com
Health/Wellness – Everyday Health
Education – Pearson/Alleyoop
For good – Nickelodeon, Half The Sky
Common mistakes
More examples
This document provides tips and guidance for using video marketing for B2B businesses. It discusses defining the purpose and goals of video campaigns, choosing the right video format and length, and establishing a brand personality in videos. Examples are given of hypothetical video marketing campaigns for different types of companies. The document emphasizes determining the desired outcome of the video and targeting the appropriate audience before selecting a video type, tone, and length that align with the purpose.
The comparative analysis of robinsons place and sm mallChristian Bocalan
Robinsons Malls is one of the largest shopping mall operators in the Philippines owned by Chinese Filipino entrepreneur John Gokongwei, Jr. It has a strong market position with experienced business units and skilled workforce. However, it faces threats from increasing costs and external risks. Robinsons' marketing strategy is to engage customers and give them a sense of belonging by experiencing the malls. SM Malls is also a major player in the Philippine retail industry owned by Henry Sy, Sr. and Felicidad T. Sy. It has a large network of over 45 stores nationwide but lacks an online presence. Both malls generate most of their sales from merchandise and real estate but also rely on customers' materialism and social interactions
Today’s always-on, digitally aware consumers have unprecedented access, choice, buying power brought on by mobile devices, social networks, and digital media. The path-to-purchase is not linear - it’s complex, irrational, and subject to bias. Mobile connectivity has fractured the consumer journey into hundreds of real-time, intent driven micro-moments. Join us as we explore the Modern Consumer Decision Journey, expose the stage-by-stage multitudes of influences that impact how consumers experience today’s real-time decision journey and uncover the many “whys” surrounding choice and behavior. http://info.signals-analytics.com/consumer-journey-introduction
The document summarizes trends showing a shift from "above-the-line" (ATL) marketing like advertising to "below-the-line" (BTL) tactics. ATL aims for mass awareness while BTL focuses on targeted, measurable interactions. Spending has grown faster for BTL which emphasizes perception, interaction, and measurability over brand-building. Seven trends are driving this shift, including changing demographics, consumer sophistication, information availability, and demands for accountability. Marketers are allocating more to quantifiable, multichannel, and relationship-building BTL strategies.
Presentation from Joe Pulizzi from the Content Marketing Institute on 10 ways to fix your content and 10 tactical tips to implement within your content marketing strategy.
B2B Content Marketing Research: Focus on Documenting Your StrategyMadalina Balaban
This reserach - B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove, reflects the progress our industry is making in exciting new ways.
This document provides an introduction to content curation. It defines content curation as filtering, selecting, organizing content from around the web and presenting it in a meaningful way around a specific theme. Content curation is useful because it allows brands to provide customized, relevant content to audiences and helps people find content from sources they trust. The benefits of content curation include building traffic, community, showing personality, establishing expertise, and complementing the creative process. The document then provides examples of how organizations leverage content curation and tools to curate and find content.
Online customer acquisition 2014, via web marketingChris Leonard
This document provides guidance on building a customer acquisition model and plan. It recommends aligning on objectives, clarifying customer personas, establishing a clear competitive positioning, assessing available marketing resources, identifying influencers, and committing to continually testing and adapting the plan. Key aspects include developing compelling content, leveraging low-cost contractors for execution, emphasizing day-to-day community engagement, and optimizing efforts based on data analysis. The focus is on finding innovative ways to develop awareness and acquire customers through constant experimentation.
Business mindset - Are you a buyer or a seller?Kay Franklin
The document discusses two different business mindsets: the make money mindset and the business mindset. The make money mindset views the individual as a buyer or prospect, constantly looking to purchase the latest products to make money. The business mindset views the individual as a marketer or seller, focused on running their business and communicating their message to customers. Having a business mindset is important for real success online rather than continually buying products. The key is focusing on helping others and developing relationships to market your business.
B2C Content Marketing Trends Research 2014Dung Tri
The document provides an overview of B2C content marketing trends in North America based on a study. Some key findings include:
- 90% of B2C marketers now use content marketing, up from 86% last year, and 34% consider themselves effective, up from 32%.
- B2C marketers on average use 12 content marketing tactics and produce more content than the previous year.
- Top organizational goals for B2C content marketing are brand awareness and customer acquisition.
- 60% of B2C marketers plan to increase their content marketing budgets over the next year.
You Got Served: Email Marketing Ideas for RestaurantsiContact
Mega food and beverage brands now spend more money on mobile digital marketing than any other medium, and who can blame them when 75% of Americans say they use their smartphones most often to check email. No matter how many restaurant locations you currently market—whether it’s one or many—you can do everything the big brands do with email marketing, digital coupons, and online reviews. Going digital with your advertising and marketing is easier than you think — if you pick the right partner; plus, you’ll spend less, know more about your customers, and have more time to run your restaurant!
Join David Gonynor, CEO of That’s Biz, the restaurant digital marketing agency that’s distributed over 500 million digital coupons since 2007, and iContact’s Content & Creative Manager, Jess Knight (previously with newBrandAnalytics d.b.a. Sprinklr), as they spill the beans on everything you need to be successful with email marketing.
On this free webinar, you’ll learn about:
• The best- and worst-performing subject lines sent by restaurants
• Sending single use coupons customers can show on their smartphones
• Email design tips sure to get your customers opening and clicking more
• Where to put your Email Club signup offer on your website and social
… And many more tips and tricks!
The document discusses the opportunities and regulatory considerations for companies in regulated industries using social media. It notes that while social media provides opportunities, industries like healthcare and financial services need to stay compliant with additional regulations. It provides an overview of key regulators like the FTC, FINRA, SEC, and FFIEC and their social media guidelines. It emphasizes developing social media policies, educating employees on compliance, and using technology to automate compliant social posting and separate business and personal accounts. The goal is for companies to leverage social media effectively while managing risk.
Having good years of experience in Marketing Communication, Brand Management, Digital Marketing, Events and exhibitions, Marketing budget and strategy, Vendor management. Altogether 10 years of vast work experience in creative agencies and brand side helped me to gain more knowledge and skill set to my domain. Though this period have planned, designed and executed many campaigns which helped brand to put a strong identity in the market.
My work portfolio will give you a glimpse of my capabilities & potentials and dedication towards my work.
Leading Edge Magazine | Summer 2012 | SikichSikich LLP
This document provides advice on improving business plan execution by focusing on action over planning. It recommends developing short-term, nimble plans focused on 2-3 priority goals. Formal prioritization methods like the Pareto principle can help identify goals with the biggest impact. Precise execution is key and requires engaging managers through individual goal-setting and linking compensation to strategy achievement. Poor execution often stems from a lack of accountability, distractions pulling focus from the plan, and failure to cascade goals throughout the organization. Aligning corporate social responsibility efforts with business objectives can maximize their value by differentiating the brand and improving customer loyalty.
We share several critical data in this presentation to make the case that women have now transformed the healthcare decision making landscape – they are not just family decision makers, but influencers of broader communities. Here’s what healthcare marketers need to know.
This document summarizes the services of a business advisory firm called Fund-House. They offer consulting, coaching, angel investments, and venture debt. Their main areas of focus are technology, healthcare, green space, and arts. They provide various advisory services including vision/brand development, logo design, pitch presentations, management mentoring, and marketing strategies. Their goal is to help build high-performance businesses through practical actions and strategies.
Digital marketing is necessary for businesses as it allows them to reach a wider audience at a lower price. It provides customizable and affordable options for small businesses to promote themselves. Businesses using digital marketing can measure conversion rates to see how many website visitors become leads, subscribers, or customers. This helps businesses target only those interested in their services, improving conversions. Digital marketing also allows businesses to provide strong customer support through multiple channels and build trust in their brand by allowing customers to leave reviews. It is a cost-effective way for small businesses to promote to many potential customers while staying within their budgets.
Hispanics are increasingly going online, with over 29 million expected to be online by 2012. They are connecting twice as fast as the general population and are early adopters of mobile technology. Hispanics spend significant time and money online for entertainment and to connect with others. While about half prefer Spanish online, most want culturally relevant content in their language. They outpace others in creating and sharing user-generated content. To effectively reach Hispanic consumers, brands must understand Hispanic culture and provide engaging, multimedia content that facilitates connection.
Internet marketing mark 468 health group - finalJamesonCase
HealthConnect provides an interactive online health portal that aggregates medical records from various sources using an API. This gives consumers access to their health information in simple, easy to understand graphics showing trends over time. The system aims to empower consumers to better manage their health and make informed decisions. Additionally, HealthConnect offers data analytics services to healthcare providers and insurers to help reduce costs and improve care quality. A key part of the marketing strategy is partnering with health insurers who will promote HealthConnect's services to their network of providers and consumers. This expands the potential user base while meeting insurers' needs for better health data and analytics.
This document provides an overview of a firm that offers various financial services including mergers and acquisitions advisory, equity and debt capital raising, corporate restructuring, and strategic advisory services. The firm works with shareholders and companies to maximize value through deals such as acquisitions, mergers, and sell-side advisory. Services also include fairness opinions and valuations to help clients fulfill fiduciary duties, as well as corporate finance services to stabilize businesses and identify opportunities.
Why Gamifying? Business questions
Strategies of consumer gamification
Cases:
Entertainment– NBC Ford Escape Route
Enterprise – Siemens, Cisco
Retail – Best Buy, Wendy’s
Media & Publishing – Top Chef
eCommerce – CampusFood.com
Health/Wellness – Everyday Health
Education – Pearson/Alleyoop
For good – Nickelodeon, Half The Sky
Common mistakes
More examples
This document provides tips and guidance for using video marketing for B2B businesses. It discusses defining the purpose and goals of video campaigns, choosing the right video format and length, and establishing a brand personality in videos. Examples are given of hypothetical video marketing campaigns for different types of companies. The document emphasizes determining the desired outcome of the video and targeting the appropriate audience before selecting a video type, tone, and length that align with the purpose.
The comparative analysis of robinsons place and sm mallChristian Bocalan
Robinsons Malls is one of the largest shopping mall operators in the Philippines owned by Chinese Filipino entrepreneur John Gokongwei, Jr. It has a strong market position with experienced business units and skilled workforce. However, it faces threats from increasing costs and external risks. Robinsons' marketing strategy is to engage customers and give them a sense of belonging by experiencing the malls. SM Malls is also a major player in the Philippine retail industry owned by Henry Sy, Sr. and Felicidad T. Sy. It has a large network of over 45 stores nationwide but lacks an online presence. Both malls generate most of their sales from merchandise and real estate but also rely on customers' materialism and social interactions
Today’s always-on, digitally aware consumers have unprecedented access, choice, buying power brought on by mobile devices, social networks, and digital media. The path-to-purchase is not linear - it’s complex, irrational, and subject to bias. Mobile connectivity has fractured the consumer journey into hundreds of real-time, intent driven micro-moments. Join us as we explore the Modern Consumer Decision Journey, expose the stage-by-stage multitudes of influences that impact how consumers experience today’s real-time decision journey and uncover the many “whys” surrounding choice and behavior. http://info.signals-analytics.com/consumer-journey-introduction
The document summarizes trends showing a shift from "above-the-line" (ATL) marketing like advertising to "below-the-line" (BTL) tactics. ATL aims for mass awareness while BTL focuses on targeted, measurable interactions. Spending has grown faster for BTL which emphasizes perception, interaction, and measurability over brand-building. Seven trends are driving this shift, including changing demographics, consumer sophistication, information availability, and demands for accountability. Marketers are allocating more to quantifiable, multichannel, and relationship-building BTL strategies.
Presentation from Joe Pulizzi from the Content Marketing Institute on 10 ways to fix your content and 10 tactical tips to implement within your content marketing strategy.
B2B Content Marketing Research: Focus on Documenting Your StrategyMadalina Balaban
This reserach - B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove, reflects the progress our industry is making in exciting new ways.
This document provides an introduction to content curation. It defines content curation as filtering, selecting, organizing content from around the web and presenting it in a meaningful way around a specific theme. Content curation is useful because it allows brands to provide customized, relevant content to audiences and helps people find content from sources they trust. The benefits of content curation include building traffic, community, showing personality, establishing expertise, and complementing the creative process. The document then provides examples of how organizations leverage content curation and tools to curate and find content.
Online customer acquisition 2014, via web marketingChris Leonard
This document provides guidance on building a customer acquisition model and plan. It recommends aligning on objectives, clarifying customer personas, establishing a clear competitive positioning, assessing available marketing resources, identifying influencers, and committing to continually testing and adapting the plan. Key aspects include developing compelling content, leveraging low-cost contractors for execution, emphasizing day-to-day community engagement, and optimizing efforts based on data analysis. The focus is on finding innovative ways to develop awareness and acquire customers through constant experimentation.
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
10 Tips For Effective Lead Generation The Partner Marketing Groupcstrege
This document provides 10 tips for effective lead generation. Tip #1 is to have a 7-step marketing plan that includes developing an elevator pitch, identifying target customers and their pain points, defining how you solve problems and provide value, establishing objectives, scheduling tactics and campaigns, determining budget and ROI goals, and analyzing results. Other tips include being relevant to customers, consistent in outreach, present where customers are online and offline, using multiple outreach methods, including calls to action on profiles and websites, socializing on LinkedIn, and asking for referrals from contacts. The document is presented by Cheryl Strege of The Partner Marketing Group.
This document provides tips and strategies for creating effective content marketing. It discusses defining goals and audiences, using visuals and video, writing compelling titles and posts, and distributing content across various social media platforms and third party sites. Key recommendations include doing keyword research, using tools like Canva to create visuals, writing catchy headlines and easy to scan posts, and encouraging audience engagement through comments and sharing. The overall message is that content should have clear business objectives and provide value to the target audience.
Amazing Content Creation: How to Collect the RIGHT Information - SMX East 2013bkacontent
This document discusses how to effectively collect information from clients to create high-quality content. It recommends gathering 7 key pieces of information, including the content type and purpose, word count, topic, formatting style, example content, intended audience, and any special instructions. Collecting thorough information upfront benefits both clients and content creators by leading to better content, fewer revisions, and happier clients and writers. The document emphasizes that poor or insufficient information collection is often the root cause when clients are unhappy with delivered content.
This document outlines 8 steps to building influence through content marketing: 1) Determine your audience, 2) Form your message, 3) Research publications, 4) Develop topic ideas, 5) Organize expertise in a knowledge bank, 6) Reach out to editors, 7) Create great content consistently, and 8) Maximize your content. Creating engaging content, finding time to publish, and pitching to influential sites are some of the top challenges marketers face that this 8 step process aims to address.
netwealth educational webinar - How to supercharge your digital and social st...netwealthInvest
On December 8, 2015 netwealth's GM of marketing, Andrew Braun presented an educational webinar for financial advisers on how to develop a content marketing strategy that will help them to build better relationships with their clients.
Introducing the ultimate content marketing ebook. The NuSpark Marketing team of b2b content directors contributed their thought leadership the book. Learn best practices on how content generates quality leads and sales.
Elizabeth Quintanilla, Marketing Gunslinger, presentation for SalesforStartup Event with Mexican.VC on 10/26. Covers the Marketing Tips and Strategies that all startups need in one hour. Event Info: Unless you have 100,000 dollars in Sales a month, you should be HERE! The event where Startup people gather - Startups are not familiar with what it takes to successfully sell and market their offering. Whether you're at the idea stage or have a well-funded startup with traction, this event will provide you with the knowledge and actionable items to hit the ground running.
How to Build a Personal Brand Online (for Executives)Arik Hanson
This document provides tips for executives to build an effective online personal brand. It recommends executives establish a presence on LinkedIn, Twitter, and other social media channels to extend their professional brand and company's brand. The tips include researching target audiences, defining a clear value proposition, regularly posting engaging content, and measuring performance over time to build relationships and thought leadership within their industry. Maintaining consistency, having a strong opinion, and focusing on quality over quantity of connections are emphasized as important aspects of developing an online personal brand.
Designed for Links: Authority Content That Drives Rankings and Brand Building...semrush_webinars
Your audience is bigger than sales personas. If you’re only using your sales funnel stats to guide content strategy, you’re missing out on enormous opportunities for domain and brand authority rankings.
When aimed at the right audiences, Authority Content can build links (domain authority) and awareness (brand authority). In this webinar, we’ll outline how to find and define your various customer audiences and how to plan on and off-brand content to fulfill their needs.
In this webinar, Garret French and the Link-Building geniuses at Citation Labs are going to show you:
How to build Off-Brand Audience-Directed content that helps build your brand authority.
Where you can refocus your content efforts into On-Brand Audience-Directed content.
Why you need to redefine audience utility in order to create the most effective original content.
To help build the keyword and competitive profile you'll need to effectively develop Authority Content, attendees of this webinar will have access to a FREE 15 Day trial of SEMrush Guru
Sahar Andrade discusses using social media for personal branding and career success. She emphasizes finding your passion and marketing skills consistently across platforms like LinkedIn, Facebook, blogs and Twitter to attract employers. LinkedIn is a key network for professionals, with over 225 million members. It is important to establish yourself as an authority by engaging with others, publishing content regularly, and optimizing your profile to stand out from the crowd. Social media requires consistency in messaging and transparency to build your reputation online.
The document provides guidance on developing an effective content marketing and social media strategy. It recommends listening to customers, creating and sharing valuable content, monitoring engagement and leads, and continuously innovating. The key aspects are to plan content and social media activities based on business goals, execute by engaging with customers and sharing content, and measure results to identify ways to improve engagement and sales.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Using LinkedIn to Market your businessRhys Downard
LinkedIn can be used by businesses for marketing, sales, and branding. It allows businesses to showcase their expertise through profiles and business pages, connect with potential customers and partners, and drive traffic to their websites. The document provides tips on using LinkedIn effectively, such as defining targeting audiences, creating engaging content, growing your professional network, and using LinkedIn's advertising and analytics tools to find leads and measure performance.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
This document discusses Ryan Stewart's SEO services and methods for growing website traffic. It provides tips for choosing keywords, creating content in different formats, and promoting content across owned, earned, and paid channels. The document contains strategies for keyword research, developing audience profiles, optimizing content for search engines, repurposing content, outreach to influencers and publications, and paid social media advertising. The goal is to generate an online buzz and traffic through content marketing.
This document provides advice on content marketing strategies focused on SEO, buyer personas, social media, and analysis. It emphasizes creating valuable content targeted to a clearly defined buyer persona and distributing it across social media and blogs to attract the right audience. It stresses writing long-form blog posts, using responsive design, identifying influencers, and setting goals to measure success through analytics and conversions.
Similar to Killer Content Curation Strategies (20)
1. Killer content curation tactics
Laura Crest, blog editor & content curator for SuccessWorks, SEO Copywriting.com
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2. So what is content curation?
Lee Odden, CEO of Top Rank
Marketing, asked 10 content
marketing experts to define the
term
Ann Handley of Marketing
Profs said: “...Content curation
is the act of continually
identifying, selecting and
sharing the best and most
relevant online content and
other online resources...on a
specific subject to match the
needs of a specific audience.”
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3. Why should it matter to you?
Rebecca Lieb of Econsultancy
said it well: “Why bother? Tons
of reasons....In an era where
marketing is supplanting
advertising and storytelling is
an ever-more essential part of
the marketing message,
carefully curated content - well
presented - is an immense
brand asset, be it to a humble,
over-caffeinated individual
blogger or a Fortune 100
company.”
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4. Credibility, trust, & authority: the
branding benefits of curation
Once the sacred realm of
journalists, content curation is
now recognized as not only a
way to build your brand, but
build trust in your brand
Offering superior, well-
organized & truly useful
content - consistently & over
time - can help establish
you/your brand/your client’s
as a trusted, go-to source of
valuable information. Golden!
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5. So how to do this?
Set up a separate email address
specifically for subscriptions
Set up an RSS feed if you’re into
that (and if it’s an option)
Set up Gmail alerts for select topic
interests (e.g., “SEO copywriting”)
and favorite sources (e.g., “Heather
Lloyd-Martin,” “Danny Sullivan”)
Use bookmarks for sources you
may just want to check periodically
6. More on how to curate content
Monitor (and engage with)
relevant forums, groups, &
blogs for topic threads & links
Social Networking Sites -
Twitter, FaceBook, LinkedIn,
Google+, Pinterest
Bookmarking Sites -
StumbleUpon, Delicious, etc.
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7. Twitter for serendipity
Use hashtags (#) on Twitter to
segment your interests (e.g.,
#SEO, #Content Marketing),
then follow the yellow brick
road of links cited
Make a point of following
industry thought leaders
Use a smart Twitter application
to save precious time (e.g.,
HootSuite, TweetDeck)
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8. Curate the curators!
There are many sources of weekly curated content, and their number
is growing by the day.
Be discerning: look for authority and expertise not only with the
source, but also with the individual contributor(s) cited.
That said, weekly (and daily) “roundups”, “wraps”, “recaps”, etc., can
be great sources of “pre-curated”, quality content - and perhaps more
importantly, of links for cultivating your own content curation list.
Notable daily’s include Search Marketing Land & sister site, Marketing
Land. Exceptional weekly’s include SEO Copywriting, Social Media
Examiner, State of Search, HubSpot, GigaOm & Reel SEO (video).
9. Don’t forget the news!
It’s easy to forget more
mainstream online resources
like the Wall Street Journal,
New York Times, Harvard
Business Review, Fortune, and
Forbes.
These sources often “catch”
news relevant to the industry
before the industry does, &
offer valuable context & links!
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10. Professional journals & online
magazines
There are also hidden “gems”
in the way of both print &
online professional journals &
magazines
These sources are goldmines for
original thought and hard data
Exemplary online sources
include Target Marketing
Magazine, Open View Partners,
Entrepreneur, Website
Magazine, & Marketing Sherpa
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11. What to take
away from this
Content curation, done well,
can not only help establish
your brand, but also infuse it
with “cred” = golden!
There are scads of resources for
curation: news, social media,
blogs, forums, pre-curated
dailies & weeklies, professional
journals & online magazines
Set up a smart, streamlined
system for cultivating content
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12. Talk to me!
Thank you for gracing me with
your presence!
Should you wish to contact me
with any questions, thoughts,
feedback, or fantastic guest
posts, please do!
Email:
laura@seocopywriting.com
Twitter: @ljcrest
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