Blogger monetization strategies were discussed including sponsored posts, consulting, brand ambassadorships, and ebooks. A survey of 84 bloggers found the average cost of a sponsored post was $26-50 and the highest price point was $401-500. The average cost of a Twitter party was $550. Ebook earnings reported by 5 bloggers ranged from $100 to $15,000. Strategies and earnings for 4 sample bloggers were provided ranging from $15-$1,000 per sponsored post and $500-$4,000 for brand ambassadorships. Connecting bloggers and brands was suggested through various content creation and promotional activities.

1. ADVANCED MONETIZATION

2. SOMMER POQUETTE @greenmom
ESTHER CRAWFORD @ShePosts
BARBARA JONES @BarbaraJones
KIM MOLDOFSKY @KimMoldofsky

3. BEYOND ADVERTISING
• Freelance writing.
• Consulting.
• Spokesperson roles.
• Twitterparties.
• eBook.
• Connecting Moms and
• Publishing a book.
Brands – “blog tours”.
• Brand Ambassador.
• Conferences.
• Video blogging.
• Organizing focus groups.
• Public speaking.
Are we really making money?
Um…YES and No!

5. WHAT ARE
YOU WORTH?
The challenge of knowing and then asking.

6. NITTY GRITTY
• Reports • Strengths
and
Weaknesses.
• ROI.
• Partnerships
• Media Kit.
• Contracts
and legal
• Networking. mumbo-jumbo!

7. WHAT WE KNOW
• Increasein P.R. campaigns
involving mom bloggers.
• Increasein blogging
• More blogging success
conferences and
stories each year.
professional development
• Companies crediting opportunities
bloggers for campaign
success.

9. SUCCESS HELPS US
ALL CONTINUALLY
RAISE THE BAR

10. We posted a survey asking
bloggers to reveal how much
money they’re making.
if you haven’t filled it out, do so now:
http://momimpact.com/?p=513

11. [
SURVEY
RESULTS
84 Blogger Respondents
]

12. Cost For A Sponsored Blog Post
(Total # of respondents)
25
22
19
16
13
9
6
3
0
$10 - $15 $16-25 $26-50 $51-75 $76-100 $101-$150 $151-200 $201-300 $301-400 $401-500 $501-750 $750-1000 $1001-1200
Sponsored Blog Post: Starting Price Point
Sponsored Blog Post: Highest Price Point

13. $401 - $500
$301 - $400 $10 - $15
$201 - $300
1%
2% 16%
$151 - $200 2%
$26 - $50
9%
18%
$101 - $150 5%
7%
$76 - $100
40%
$51 - $75
Starting Price Point For A Sponsored Blog Post
(% of respondents)

14. AVERAGE COST OF A
TWITTER PARTY
$550

15. FREE
$50 - $100 $500 - $1,000 $5K - $10K
PRODUCTS
BRAND
AMBASSADORSHIPS

16. Cost For A Giveaway
(Total # of respondents)
30
26
26
23
19
15
11
8 9
7
4
3 4
0
FREE $1-25 $26-50 $51-75 $76-$100

17. Cost For A Giveaway
(Total # of respondents)
8%
FREE 6%
$1-25
18%
$26-50 53%
$51-75
14%
$76-$100

18. Five
bloggers
responded “How much
money have
to the you made
question: from ebooks?”
Blogger #1: $100 Blogger #2: $500
Blogger #3: $1,000 Blogger #4: $8,000
Blogger #5: $15,000

19. AVERAGE
HOURLY
RATE$93
SOCIAL MEDIA
CONSULTING

20. BLOGGER “A”
• Ad Rates: $50 for 125x125; $90 for 250x250 per
month
• Sponsored Post: $150
• Twitter Party: $1,000
• Consulting: $50 - $150 depending on duration
• Events: Paid $250 as a 2-day stipend for a trip to
NYC

21. BLOGGER “B”
• Conference Sponsorship: Ticket, airfare, hotel
and per diem for food
• Ad Rates: $50 - $100/month
• Guest posting on a brand’s site: $500
• Sponsored Post: $100
• Consulting: $50/hour for bigger job
• Focus group: $50 - $150
• Brand event: Have been paid up to $1,000
• Product reviews: $50
• Spokesperson role: $700 plus related expenses

22. BLOGGER “C”
• Conference Sponsorship: Just the pass
• Ad Rates: $25/month
• Sponsored Post: $15 but was once paid $50
• Brand Event: Experience + products
• Product Reviews: FREE
• Video: FREE if done as a review
• Brand Ambassador: Product

23. BLOGGER “D”
• Conference Sponsorship: Everything plus a
daily stipend & tax reimbursement
• Ad Rates: $25/month for 125x125
• Sponsored Post: $75
• Guest Post on a Branded Site: $250
• Twitter Party: $500
• Consulting: $60/hour for long-term clients;
$100/hr for short-term clients
• Brand Event: At least $500
• Blog Review Tour: $50 per blogger
• Video: $250
• Brand Ambassador: Paid between $500 -
$4,000 for 6 month campaigns

24. Connecting bloggers and brands Photography
Tweets Competitor mobile app reviews
Recipe development Hosting an event
Hosting webinar/live chats Local street team
Attending an event Content for an app
Creating media lists Facebook posts
Invitations to Twitter parties Site shop Print modeling

25. Additional Resources:
http://www.fromblogtobusiness.com/

26. THANKS!