Health Awareness Zimbabwe aims to address public health issues through a mobile application. The problems they seek to solve include a lack of knowledge about proper nutrition, epidemic diseases like cholera, and inadequate prenatal nutrition. Their application will provide daily health updates, alerts, and dietary information to users. It will initially be free to download for six months and then cost $0.50. Their goal is to help people live healthier lives and lower death rates through raising awareness of health issues and dietary tips.

1. HEALTH AWARENESS ZIMBABWE

2. THE PROBLEM
The problem that we want to solve is that people are
dying at a younger age because of ignorance of having
the correct diet .Epidemic diseases are also another area
contributing to the high death rate for example
cholera.Pregnant women are also unaware of the diet
they should be consuming for themselves and their
unborn babies. Unfortunatly, many do not know what to
give their babies after birth .

3. Margaret
Enos
Tafadzwa
Tongofa
Elizabeth Aaron
Our TEAM

4. Information Sharing
Alerts
Shared Experiences through Let’s Talk
Special care for special needs
OUR SOLUTION

5. .
How we will make money
App download free at first 6
months
Thereafter, download at
US$0.50 once off
Market size: 5 million smart
phone users

6. Product
Overview

7. Direct Indirect
Competitors analysis

8. Business model
Strategy Market Operations Goals
Our business is
going to make
money when people
download the
application and also
through the day to
day use of the
application. The
market strategies
that we are going to
use include social
media ,newspapers
etc.To beat our
competitors we are
going to use a price
penetration method
We are targeting
everyone to use the
application but
mostly
women.Pregnant
women have
special dietary
needs which the
app is going to
provide a list of.
Health Awareness
Zimbabwe is an application
that provides knowledge on
epidemic diseases and
dietary related issues
.People will download the
application and they will
get daily updates on any
recent attacks .
Our goal is to help
people have a
healthy life
because a healthy
person is a happy
person . We also
intend to lower the
death rate by
providing
awareness on
epidemic health
and tips on dietary
related issues.

9. Our advantages
1. Our application is interactive .
2. We provide updates on recent attacks that would have occurred .
3. There is also information on dietary tips .
4. We also give information on the related dietary diseases.
5. Our application is cheaper than our competitors’.
6. Our application also incorporates a lot about health unlike our competitors that
are specific .

10. Investing
Advertising & PR 40%
Reserve 10%
App Production 30%
Administration 20%
$8,100

11. Contact
hazharare@gmail.com
healthawarenesszimbabwe
Health Awareness Zimbabwe