Can Brand It is the first European cannabis-specialized communications agency. We are starting up and evaluating businesses, investors or collaborators.

1. Canbrandit.com
Copyright © 2016 Can Brand It
Can Brand It Business Vision
Milano, 03/03/2016
Version 1.5
This document contains information that Can Brand It deems proprietary and confidential
as relevant to the conduct of its business.

2. Canbrandit.com
Copyright © 2016 Can Brand It
Company purpose
First European cannabis-specialized communication agency
We grew up and keep working in the Italian marketing communications capital and we
believe it’s about time to put our ethics and professional culture at service of the cannabis
industry, which we love. We already proofed our industry-specific skills and results with
clients from other industries. We’re ready for a step forward.
Can Brand It core team owns deep and proofed skills in brand strategy, global, local and
specialized copywriting, journalism, brand storytelling, multimedia design, social media
marketing, digital PR, SEO, SEM.
We are building a network of partners in order to be prepared for the imminent second
cannabis market stretch towards normalization.
All kinds of local or foreign cannabis-related company can benefit from Can Brand It
services. Our offer is tailored for the European and Italian markets, and our reach is global.

3. Canbrandit.com
Copyright © 2016 Can Brand It
Problem
Cannabis industry can’t rely on high quality
strategy and communication services
These 80 years of prohibitionism slowed down the research on medical cannabis in its most
wide significance. The “wars on drugs” consequences on cannabis consumers are
comparable to crimes against the humanity, given the impossibility for large numbers of
patients to find relief, and the risks linked to the illegal market supply chain.
Despite this, many activists, researchers, patients, enterpreneurs gave birth to a flourishing
and responsible industry, often putting themselves and their people at danger.
Now that patients, doctors, lab and clinic research definitely legitimated cannabis, both
mainstream and small communications/PR/ADV European agencies just stay at the window.
Home grown communication might not catch the next opportunities
As consequence of a lack of specialized professionals, cannabis companies often show the
world a corporate identity that doesn’t reflect their real values. This is expecially true
compared to the quality of North American companies within the same marketplaces.

4. Canbrandit.com
Copyright © 2016 Can Brand It
Solution
Scientific approach and market knowledge
We’ve been closely watching the global and local cannabis scenario over the last 4 years.
We share most of the ethical values that led the cannabis industry so far and we chose
to lend our energy and professional skills to the most promising companies in this market.
Can Brand It is a trade mark for exclusive services to the medical, industrial and leisure
cannabis industry. Our brand represents an independent commercial entity, not linked
by any means to political parties, other organizations, businesses or groups of interests.
We are patients, growers, professionals and people with different backgrounds, sharing
our interest for this millennial and still revolutionary medical plant.
Can Brand It people would love to contribute to cannabusiness full success whithin
the ever changing constraints of actual and future regulations, thus being prepared
to lead the next normalized market.

5. Canbrandit.com
Copyright © 2016 Can Brand It
Why now
An historical opportunity
In a few years cannabis products will be completely regulated in most countries.
The slow regulatory steps towards normalization do open new opportunities
for businesses of any size and different competences.
In order to accelerate the normalization process, the cannabis industries
must communicate properly. Patients and consumers should be informed
with clear and reliable facts and figures, also to avoid misinterpretations and abuses.
Companies must prove their compliance and transparency to lawmakers, investors, and
different kinds of consumers.
Productors and communicators play a role together
In just 3 years we saw a dramatic acceleration in the cannabis industry growth, involving all
of its subsectors, with no negative social impact. Nevertheless, In Europe and expecially
Italy, a well fed clan of politicians keeps showing fear, ignorance or corruption in ignoring
people’s, patients’, scientists’ and enterpreneurs’ testimonials and needs.
The marketing communications industry must play its role to change this situation,
in parallel with mainstream media.

6. Canbrandit.com
Copyright © 2016 Can Brand It
Competition
No specialized services in Europe yet
A cannabusiness owns in-house resources and/or outsources communications to different
providers. Usually, none of these players applies an integrated communication approach
with a focus on the cannabis industry. No PR/ADV agency opened a cannabis branch yet.
We esteem and collaborate with a few Italian cannabis-oriented media offering advertising
and other collateral services. A growing ecosystem of cannabis friendly channels
and professionals is under Can Brand It radar for further collaborations.
We chose to not shout out our start-up loud
This to protect Can Brand It and our clients’ privacy or sensitive issues.
Our dive into the market will be slow and low profile, synchronized with markets and laws
evolution, caring about compliance, responsibility and tailor-made quality for our clients.

7. Canbrandit.com
Copyright © 2016 Can Brand It
Services
Can Brand It is
● Cross-industry and cannabis-specific communications.
● Global, local experience and business approach.
● Know-how to speak to different stakeholders or consumers targets.
● Knowledge of “cannabis science” and its technologies, markets and products.
Can Brand It makes
● Brand strategy, marketing communications, advertising.
● Online/offline corporate identity and product placement.
● Specialized content.
● Social media marketing, digital PR, SEO, SEM.
● Visual design and Multimedia.
● Events management.

8. Canbrandit.com
Copyright © 2016 Can Brand It
20 years experience
in business communications.
Work with global
and local organizations.
Cannabis-only agency
for high-quality content
production.
Unique strenght points
Ability to speak to different
audiences with the proper language.
Expertise in mainstream,
medical, and cannabis info
channels/social media.
Passionate growers and activists
with scientific culture and work
methodology.

9. Canbrandit.com
Copyright © 2016 Can Brand It
First clients – Dolce Vita Magazine
Dolce Vita online and paper magazine.
52 insight articles on cannabusiness, social issues,
sustainable growth, alternative lifestyle.
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Copyright © 2016 Can Brand It
First clients – CannabisTerapeutica.info
Cannabis Terapeutica magazine.
72 articles on medical cannabis, scientific studies,
patients’ testimonials, interviews with doctors,
enterpreneurs and experts.
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11. Canbrandit.com
Copyright © 2016 Can Brand It
First clients – CanapaIndustriale.it
CanapaIndustriale.it magazine.
56 articles on industrial hemp applications: food and nutraceuticals,
design and architecture, sustainable manufacturing and hi-tech
hemp products, interviews with enterpreneurs.
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12. Canbrandit.com
Copyright © 2016 Can Brand It
First clients – Purexis
Purexis SA. Swiss pharmaceutical focused on CBD and cannabis natural extracts.
We designed the content structure of company’s website, wrote all the institutional,
product and scientific informations in Italian and English. Today we mantain this
website informative value with updated news and testimonials.
Now planning Purexis’ social media channels launch.

13. Canbrandit.com
Copyright © 2016 Can Brand It
First clients – Botanica Urbana
Botanica Urbana is a fast expanding
grow shop franchising network.
We were the only ones with both content
and gardening skills required to write a clear
and exhaustive indoor cultivation guide with
both basic and advanced sections.
Next step: improving the language style on
website and marketing deliverables.

14. Canbrandit.com
Copyright © 2016 Can Brand It
First clients – Sir Canapa
Sir Canapa is a new grow/hemp shop
in Milano. We contributed to media
relations, wrote the official company’s
presentation, and moderated the
opening event conference.
We designed, wrote and conducted the
Cannabis culture quiz at Sir Canapa’s
Halloweed Party 2015.
Next step: cannabis culture events.

15. Canbrandit.com
Copyright © 2016 Can Brand It
Best clients – Everyone interested in cannabis
Medicina Canapa 2015
Medical and nutritional cannabis
symposium/marketplace full
organization.
Participated by patients, doctors,
scientists and cannabusinesses.
Looking forward for 2016 edition.

16. Canbrandit.com
Copyright © 2016 Can Brand It
Thank you!
www.canbrandit.com
info@canbrandit.com