This presentation show you how to use social media to create a culture around your brand. Building a brand through evangelism creates a community of true believers.
The persona created by advertising appeals on consumer behavior final (13.04....Yousif Solangi
The document summarizes the use of advertising appeals in influencing consumer behavior. It discusses different types of appeals like emotional, humor, fear, and gender appeals. It provides examples of how Pakistani brands have used celebrities, culture, and other strategies in their advertising. The conclusion states that advertising appeals are an important creative strategy to grab attention and influence purchasing intentions, though they are not the only factor driving consumer buying. It recommends an integrated marketing strategy using digital platforms like Facebook, Instagram, and YouTube given their user bases in Pakistan.
The document discusses opening an image makeover studio in Delhi, describing the business idea, target audience, and revenue model. It analyzes the strengths, weaknesses, opportunities, and threats of starting such a business. The studio would provide services like body type analysis, makeup, and wardrobe styling to upper middle and upper class clients in urban areas using a fee-for-service revenue model.
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
This document provides a summary of Jennifer Nash's PR and communications credentials and experience. She has extensive experience in PR and communications strategies across multiple industries including property, construction, retail, luxury goods, and non-profits. Her skills include strategic planning, media relations, social media management, event planning, and stakeholder engagement. She has worked with a variety of clients in the UK, US, Africa on projects such as residential and commercial real estate developments, business re-launches, and non-profit initiatives.
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5honvongphu
Nhóm cho assignment 14.1 nhé:
Nhóm 1: Phuc Hau + Dinh Giang + Thien Van + Van Hien
Nhóm 2: Ngoc Khanh + Nhat Minh + Ky Vy + Thanh Vy
Nhóm 3: Minh Quang + Duc Hiep + Thanh Thuy + Tuong Vy + Thanh An
Nhóm 4: Truong Liem + Ai Lam + Minh Thong + Khanh Thy + Hong Phong
Tuần này Elite program dành tặng 2 suất dự thính cho các young marketer hoàn tất phần assignment như bên dưới trong 3 slide nội dung PDF gửi về contact@youngmarketers.vn trước 22:00 thứ 5, ngày 12/5:
1 - Thế nào là Brand Idea, Brand Communications Big Idea, Advertising Big Idea? Cho ví dụ trên cùng 1 thương hiệu. (30%)
Câu hỏi dành riêng cho Eliter:
2 - Thế nào Insight Platform? Insight Platform cho Brand Idea, Brand Communications Big Idea, Advertising Big Idea có khác nhau không, nếu khác thì khác nhau như thế nào? Cho ví dụ cụ thể (45%).
3 - Các tiêu chí để đánh giá Advertising Big Idea? Cho ví dụ (25%).
This document discusses different types of advertising appeals that can be used to attract consumers and influence their feelings toward a product or service. It defines advertising appeal and explains the relationship between advertisements and appeals. The major types of appeals discussed are rational, emotional, and moral appeals. Rational appeals focus on functional benefits while emotional appeals relate to psychological and social needs. Moral appeals encourage supporting social issues. Within each type are subsets like feature, competitive advantage, and news appeals for rational; fear, positive emotion, and humor for emotional; and social justice for moral. Other appeals mentioned are music, bandwagon, and romance appeals.
This document discusses brand ambassadors and their role in marketing. It defines a brand ambassador as a person hired to represent a brand in a positive light and help increase awareness and sales. Different types of ambassadors are described, including celebrities, athletes, experts, employees, everyday heroes, and customers. The benefits ambassadors provide to a brand are outlined, such as increasing awareness, engaging audiences, adding credibility, and providing content. Common ambassador activities like attending events, being a spokesperson, using social media, and promoting the brand are also reviewed. Finally, the document stresses the importance of choosing an ambassador that embodies the brand's values, personality, and appeals to its target market.
Young marketers elite 3 assignment 10.1 - Nhật Minh - Tường Vy - Thanh ThùyChinsu Vuong
The document discusses brand communication and provides examples. It defines brand communication as all the ways a brand interacts with current and potential consumers that influence how they think of the brand. Examples of interactions include advertising, sponsorships, and point-of-purchase materials. A good creative brief is described as guiding the creative agency and reflecting the brand's characteristics to align with its objectives. The Knorr Tet 2016 campaign is summarized as using the message "With mother is with Tet" to build brand love and sales during an important holiday.
The persona created by advertising appeals on consumer behavior final (13.04....Yousif Solangi
The document summarizes the use of advertising appeals in influencing consumer behavior. It discusses different types of appeals like emotional, humor, fear, and gender appeals. It provides examples of how Pakistani brands have used celebrities, culture, and other strategies in their advertising. The conclusion states that advertising appeals are an important creative strategy to grab attention and influence purchasing intentions, though they are not the only factor driving consumer buying. It recommends an integrated marketing strategy using digital platforms like Facebook, Instagram, and YouTube given their user bases in Pakistan.
The document discusses opening an image makeover studio in Delhi, describing the business idea, target audience, and revenue model. It analyzes the strengths, weaknesses, opportunities, and threats of starting such a business. The studio would provide services like body type analysis, makeup, and wardrobe styling to upper middle and upper class clients in urban areas using a fee-for-service revenue model.
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
This document provides a summary of Jennifer Nash's PR and communications credentials and experience. She has extensive experience in PR and communications strategies across multiple industries including property, construction, retail, luxury goods, and non-profits. Her skills include strategic planning, media relations, social media management, event planning, and stakeholder engagement. She has worked with a variety of clients in the UK, US, Africa on projects such as residential and commercial real estate developments, business re-launches, and non-profit initiatives.
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5honvongphu
Nhóm cho assignment 14.1 nhé:
Nhóm 1: Phuc Hau + Dinh Giang + Thien Van + Van Hien
Nhóm 2: Ngoc Khanh + Nhat Minh + Ky Vy + Thanh Vy
Nhóm 3: Minh Quang + Duc Hiep + Thanh Thuy + Tuong Vy + Thanh An
Nhóm 4: Truong Liem + Ai Lam + Minh Thong + Khanh Thy + Hong Phong
Tuần này Elite program dành tặng 2 suất dự thính cho các young marketer hoàn tất phần assignment như bên dưới trong 3 slide nội dung PDF gửi về contact@youngmarketers.vn trước 22:00 thứ 5, ngày 12/5:
1 - Thế nào là Brand Idea, Brand Communications Big Idea, Advertising Big Idea? Cho ví dụ trên cùng 1 thương hiệu. (30%)
Câu hỏi dành riêng cho Eliter:
2 - Thế nào Insight Platform? Insight Platform cho Brand Idea, Brand Communications Big Idea, Advertising Big Idea có khác nhau không, nếu khác thì khác nhau như thế nào? Cho ví dụ cụ thể (45%).
3 - Các tiêu chí để đánh giá Advertising Big Idea? Cho ví dụ (25%).
This document discusses different types of advertising appeals that can be used to attract consumers and influence their feelings toward a product or service. It defines advertising appeal and explains the relationship between advertisements and appeals. The major types of appeals discussed are rational, emotional, and moral appeals. Rational appeals focus on functional benefits while emotional appeals relate to psychological and social needs. Moral appeals encourage supporting social issues. Within each type are subsets like feature, competitive advantage, and news appeals for rational; fear, positive emotion, and humor for emotional; and social justice for moral. Other appeals mentioned are music, bandwagon, and romance appeals.
This document discusses brand ambassadors and their role in marketing. It defines a brand ambassador as a person hired to represent a brand in a positive light and help increase awareness and sales. Different types of ambassadors are described, including celebrities, athletes, experts, employees, everyday heroes, and customers. The benefits ambassadors provide to a brand are outlined, such as increasing awareness, engaging audiences, adding credibility, and providing content. Common ambassador activities like attending events, being a spokesperson, using social media, and promoting the brand are also reviewed. Finally, the document stresses the importance of choosing an ambassador that embodies the brand's values, personality, and appeals to its target market.
Young marketers elite 3 assignment 10.1 - Nhật Minh - Tường Vy - Thanh ThùyChinsu Vuong
The document discusses brand communication and provides examples. It defines brand communication as all the ways a brand interacts with current and potential consumers that influence how they think of the brand. Examples of interactions include advertising, sponsorships, and point-of-purchase materials. A good creative brief is described as guiding the creative agency and reflecting the brand's characteristics to align with its objectives. The Knorr Tet 2016 campaign is summarized as using the message "With mother is with Tet" to build brand love and sales during an important holiday.
This document discusses purpose driven marketing for companies. It begins by defining purpose driven content marketing as a way for businesses to bond with audiences based on shared needs and interests, including supporting a cause. Purpose driven marketing is on the rise as consumers increasingly want companies to stand for more than just profits. Several examples of companies with successful purpose driven marketing campaigns are provided, such as Uber's partnership with Mothers Against Drunk Driving. Statistics show the majority of consumers support brands that also support good causes. The document concludes by outlining principles for effective purpose driven communication, including being strategic, focused, meaningful, inspiring and trustworthy.
The importance of brand and how to develop your brand with unique photos that convey your story, so your business can connect with your audience, provide value, building awareness and increasing trust and credibility.
A presentation I created for a prototype air-freshener. This presentation represents the creative aspect of our campaign to be presented during class.
It went well.
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...iStrategy
The document discusses driving ROI and growing brands through social media. It emphasizes that social media strategy should follow business and brand strategy, not replace it. Behavior is more important than tools, so brands should focus on understanding customer experiences and decision journeys to identify opportunities to interact. Organizational structure needs to align internally and externally to support the brand through both traditional and digital channels. Key questions are discussed around how marketers can thrive in this changing landscape and how to define and measure success through social media.
Claudia Vine, JustFab Community Relations Senior Manager, shares her story of how she scaled her brand ambassador program using Pulse Ambassadors.
Video: http://ww2.readypulse.com/webinars/how-to-scale-your-brandambassador-program/
Transcript: http://ww2.readypulse.com/wp-content/uploads/2014/07/ReadyPulse-Webinar-Brand-Ambassador-Program.docx
This is an example of creative plan. We'll use BestBuy as our client. The thoughts and ideas you find on this site are merely my personal opinions and do not reflect the views of any brands, company or organization that I am affiliated with.
Young Marketers Elite 3_Assignment 11_Brand Communication 2honvongphu
Với tuần này, Young Marketers sẽ dành tặng 2 suất dự thính cho các bạn young marketers gửi bài assignment trong 6 slide nội dung gửi về contact@youngmarketers.vn trước 22:00 thứ 5 ngày 7/4 nhé :
1. Communications/Advertising Insight là Gì? Sẽ có bao nhiêu loại Communications/Advertising Insight? Cách thức để tìm ra các Insight đó. Cho ví dụ. (50%)
2. 2. Conceptualization/Development Process cho 1 campaign/advertising big idea bao gồm những bước gì? Cho ví dụ. (50%) (câu hỏi dành cho Eliter)
Brand Strategy Proposal – The Gentleman's JournalBrett Ruffenach
This document is a brand strategy proposal for The Gentleman's Journal magazine. It discusses targeting the magazine's audience of affluent, educated men in markets like New York, France, Switzerland, and Dubai. The strategy outlines promoting the brand at luxury events in these locations to increase awareness and engage readers. It also describes partnering with high-end advertisers to reach this audience and position the magazine as the premier lifestyle publication for sophisticated men.
Young Marketers Elite 3_Assignment 20.1 - PRhonvongphu
Tuần này anh sẽ handle PR Session. Bên dưới là bài tập & nhóm nhé.
1. Liệt kê giúp anh 30 popular PR tactics với định nghĩa cụ thể từng tactic. (30%)
2. Liệt kê những metrics để đánh giá hiệu quả của PR campaign. (25%)
3. Định nghĩa thế nào là PR Stunt. Cho 3 ví dụ. (45%)
DS Nhóm:
Nhóm 1: Đình Giang + Thiên Vân + Thanh Vy + Văn Hiển
Nhóm 2: Hồng Phong + Khánh Thy + Minh Thông + Tường Vy
Nhóm 3: Hậu Huỳnh + Trường Liêm + Ngọc Khánh + Đức Hiệp
Nhóm 4: Nhật Minh + Thanh Thùy + Thanh An + Ái Lâm + Kỳ Vỹ
The document provides an overview of a brand strategy toolkit that is designed to help marketers and students create and implement effective brand strategies. It defines brand strategy as a plan to systematically develop a strong, coherent brand to enhance revenue and profits. The brand strategy process involves conducting a brand audit, analyzing the target market, developing brand elements, and creating an integrated communications strategy to ensure consistency across touchpoints.
Branding in the 21st century faces new challenges due to fast-paced technology, hypercompetition, and overwhelmed customers. Traditional branding using one-way communication is outdated, and new techniques are needed using mobile, social media, and addressing sustainability. Effective branding now requires understanding customer needs, differentiating the brand, and communicating a consistent promise to build loyalty through emotional connections rather than just selling products.
1. The creative brief is a document that outlines the objectives, target audience, key insights, and deliverables for an advertising campaign. It provides a blueprint and guide for the creative work.
2. The brief includes elements such as the advertising objective, target market details, key product benefits, the current and desired brand image, competitive landscape, and proposed media.
3. An example brief discusses a campaign for the Toyota Sienna minivan, with objectives to overcome lost market share and make the vehicle appealing to younger parents without embarrassment. It profiles the target audience and insights to develop a message showing the vehicle is "cool" and stylish for parents.
Media Moments is a public relations company that believes in strategic communications to build brand identities. It provides services such as corporate communications, media relations, event management, social media marketing and digital PR. The company has offices across India and works with clients in various industries such as fashion, retail, travel and banking. It aims to understand clients' business needs and conceptualize creative PR strategies to help achieve their objectives. Case studies highlight how Media Moments has successfully positioned and strengthened brands like Esprit, Myntra, Van Heusen and Angel Prime through innovative PR campaigns.
To create an effective brand strategy, one must analyze 16 key components including competitors, the brand's purpose and vision, creative elements, positioning, promises made to customers, and a 3-year roadmap. A strong brand strategy also incorporates customer insights, key messaging, personality, barriers to success, and how the brand expresses itself across different media. Developing vivid customer profiles and understanding how the brand fits within a portfolio are also important elements of a killer brand strategy.
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
Branding in the Digital World by Stephen McGill provides 3 key points:
1) Digital marketing has changed how brands are discovered, experienced, and perceived, but has not changed what a brand is - a collection of perceptions in customers' minds.
2) Digital branding is one channel to connect with customers and an important touchpoint, but strategy should drive technology, not vice versa. Brands must be where audiences are and constantly engage and evolve.
3) When developing a brand digitally, consider objectives, promise, positioning, experiences, and personality - but ensure the digital presence reinforces the overall brand strategy.
The document provides guidance on using social media to build brands and businesses. It discusses how brands are built through consistent messaging, meeting consumer expectations, and developing brand advocates. It recommends businesses use multiple social media tools like blogs, Twitter, Facebook and LinkedIn to engage with customers, build relationships, and position the brand as a brand of choice through valuable, engaging content and conversations. The key is active participation over time to build trust and loyalty among customers and develop a band of brand advocates who will promote the brand through word-of-mouth.
Outdoor advertising is an effective marketing tool for raising brand awareness and getting messages out to target audiences. The goals of marketing are to have customers come to your business and increase sales and brand loyalty over time. Successful advertising communicates compelling messages in a creative and persuasive way to inform consumers about what makes your brand or product superior to competitors. Determining the right target audience and differentiating your brand are important for designing advertising that conveys the most value.
Arkay Marketing & PR helps brands connect with consumers through experiential marketing, social media marketing, influencer marketing, brand strategy, product sampling, public relations, and other services. They develop campaigns using events, music, lifestyle elements, and digital strategies to create authentic engagements between brands and their target audiences. The document provides details on Arkay's core competencies and marketing specializations.
This document discusses purpose driven marketing for companies. It begins by defining purpose driven content marketing as a way for businesses to bond with audiences based on shared needs and interests, including supporting a cause. Purpose driven marketing is on the rise as consumers increasingly want companies to stand for more than just profits. Several examples of companies with successful purpose driven marketing campaigns are provided, such as Uber's partnership with Mothers Against Drunk Driving. Statistics show the majority of consumers support brands that also support good causes. The document concludes by outlining principles for effective purpose driven communication, including being strategic, focused, meaningful, inspiring and trustworthy.
The importance of brand and how to develop your brand with unique photos that convey your story, so your business can connect with your audience, provide value, building awareness and increasing trust and credibility.
A presentation I created for a prototype air-freshener. This presentation represents the creative aspect of our campaign to be presented during class.
It went well.
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...iStrategy
The document discusses driving ROI and growing brands through social media. It emphasizes that social media strategy should follow business and brand strategy, not replace it. Behavior is more important than tools, so brands should focus on understanding customer experiences and decision journeys to identify opportunities to interact. Organizational structure needs to align internally and externally to support the brand through both traditional and digital channels. Key questions are discussed around how marketers can thrive in this changing landscape and how to define and measure success through social media.
Claudia Vine, JustFab Community Relations Senior Manager, shares her story of how she scaled her brand ambassador program using Pulse Ambassadors.
Video: http://ww2.readypulse.com/webinars/how-to-scale-your-brandambassador-program/
Transcript: http://ww2.readypulse.com/wp-content/uploads/2014/07/ReadyPulse-Webinar-Brand-Ambassador-Program.docx
This is an example of creative plan. We'll use BestBuy as our client. The thoughts and ideas you find on this site are merely my personal opinions and do not reflect the views of any brands, company or organization that I am affiliated with.
Young Marketers Elite 3_Assignment 11_Brand Communication 2honvongphu
Với tuần này, Young Marketers sẽ dành tặng 2 suất dự thính cho các bạn young marketers gửi bài assignment trong 6 slide nội dung gửi về contact@youngmarketers.vn trước 22:00 thứ 5 ngày 7/4 nhé :
1. Communications/Advertising Insight là Gì? Sẽ có bao nhiêu loại Communications/Advertising Insight? Cách thức để tìm ra các Insight đó. Cho ví dụ. (50%)
2. 2. Conceptualization/Development Process cho 1 campaign/advertising big idea bao gồm những bước gì? Cho ví dụ. (50%) (câu hỏi dành cho Eliter)
Brand Strategy Proposal – The Gentleman's JournalBrett Ruffenach
This document is a brand strategy proposal for The Gentleman's Journal magazine. It discusses targeting the magazine's audience of affluent, educated men in markets like New York, France, Switzerland, and Dubai. The strategy outlines promoting the brand at luxury events in these locations to increase awareness and engage readers. It also describes partnering with high-end advertisers to reach this audience and position the magazine as the premier lifestyle publication for sophisticated men.
Young Marketers Elite 3_Assignment 20.1 - PRhonvongphu
Tuần này anh sẽ handle PR Session. Bên dưới là bài tập & nhóm nhé.
1. Liệt kê giúp anh 30 popular PR tactics với định nghĩa cụ thể từng tactic. (30%)
2. Liệt kê những metrics để đánh giá hiệu quả của PR campaign. (25%)
3. Định nghĩa thế nào là PR Stunt. Cho 3 ví dụ. (45%)
DS Nhóm:
Nhóm 1: Đình Giang + Thiên Vân + Thanh Vy + Văn Hiển
Nhóm 2: Hồng Phong + Khánh Thy + Minh Thông + Tường Vy
Nhóm 3: Hậu Huỳnh + Trường Liêm + Ngọc Khánh + Đức Hiệp
Nhóm 4: Nhật Minh + Thanh Thùy + Thanh An + Ái Lâm + Kỳ Vỹ
The document provides an overview of a brand strategy toolkit that is designed to help marketers and students create and implement effective brand strategies. It defines brand strategy as a plan to systematically develop a strong, coherent brand to enhance revenue and profits. The brand strategy process involves conducting a brand audit, analyzing the target market, developing brand elements, and creating an integrated communications strategy to ensure consistency across touchpoints.
Branding in the 21st century faces new challenges due to fast-paced technology, hypercompetition, and overwhelmed customers. Traditional branding using one-way communication is outdated, and new techniques are needed using mobile, social media, and addressing sustainability. Effective branding now requires understanding customer needs, differentiating the brand, and communicating a consistent promise to build loyalty through emotional connections rather than just selling products.
1. The creative brief is a document that outlines the objectives, target audience, key insights, and deliverables for an advertising campaign. It provides a blueprint and guide for the creative work.
2. The brief includes elements such as the advertising objective, target market details, key product benefits, the current and desired brand image, competitive landscape, and proposed media.
3. An example brief discusses a campaign for the Toyota Sienna minivan, with objectives to overcome lost market share and make the vehicle appealing to younger parents without embarrassment. It profiles the target audience and insights to develop a message showing the vehicle is "cool" and stylish for parents.
Media Moments is a public relations company that believes in strategic communications to build brand identities. It provides services such as corporate communications, media relations, event management, social media marketing and digital PR. The company has offices across India and works with clients in various industries such as fashion, retail, travel and banking. It aims to understand clients' business needs and conceptualize creative PR strategies to help achieve their objectives. Case studies highlight how Media Moments has successfully positioned and strengthened brands like Esprit, Myntra, Van Heusen and Angel Prime through innovative PR campaigns.
To create an effective brand strategy, one must analyze 16 key components including competitors, the brand's purpose and vision, creative elements, positioning, promises made to customers, and a 3-year roadmap. A strong brand strategy also incorporates customer insights, key messaging, personality, barriers to success, and how the brand expresses itself across different media. Developing vivid customer profiles and understanding how the brand fits within a portfolio are also important elements of a killer brand strategy.
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
Branding in the Digital World by Stephen McGill provides 3 key points:
1) Digital marketing has changed how brands are discovered, experienced, and perceived, but has not changed what a brand is - a collection of perceptions in customers' minds.
2) Digital branding is one channel to connect with customers and an important touchpoint, but strategy should drive technology, not vice versa. Brands must be where audiences are and constantly engage and evolve.
3) When developing a brand digitally, consider objectives, promise, positioning, experiences, and personality - but ensure the digital presence reinforces the overall brand strategy.
The document provides guidance on using social media to build brands and businesses. It discusses how brands are built through consistent messaging, meeting consumer expectations, and developing brand advocates. It recommends businesses use multiple social media tools like blogs, Twitter, Facebook and LinkedIn to engage with customers, build relationships, and position the brand as a brand of choice through valuable, engaging content and conversations. The key is active participation over time to build trust and loyalty among customers and develop a band of brand advocates who will promote the brand through word-of-mouth.
Outdoor advertising is an effective marketing tool for raising brand awareness and getting messages out to target audiences. The goals of marketing are to have customers come to your business and increase sales and brand loyalty over time. Successful advertising communicates compelling messages in a creative and persuasive way to inform consumers about what makes your brand or product superior to competitors. Determining the right target audience and differentiating your brand are important for designing advertising that conveys the most value.
Arkay Marketing & PR helps brands connect with consumers through experiential marketing, social media marketing, influencer marketing, brand strategy, product sampling, public relations, and other services. They develop campaigns using events, music, lifestyle elements, and digital strategies to create authentic engagements between brands and their target audiences. The document provides details on Arkay's core competencies and marketing specializations.
How your organisations culture defines your brand Margo Cashman
How the relationship between brands and the organisations they represents, exploring how the alignment of brand and culture drives credibility and trust.
Social Light is a social media marketing company that specializes in creating targeted campaigns across platforms like Instagram, YouTube, Twitter, Facebook and LinkedIn to increase brand recognition and loyalty. Their mission is to provide globally competitive marketing services at affordable prices and spearhead new age marketing in Africa. They help businesses increase their market share and brand recognition by streamlining content, focusing on quality over quantity, and engaging customers in conversations to provide a richer experience and improve brand loyalty. Social Light also provides analyzed feedback to help clients better understand what customers think of their brand.
Brand Minds - Best Digital Marketing Agency In Palakkadbrandminds96
Brand Minds is a top digital marketing company in Palakkad, specializing in creating stylish, creative websites and developing customized strategies for improved online visibility and tangible outcomes at competitive rates.With more than three years experience in the field of digital marketing in Palakkad, Brand Minds is a model for excellence. We have always made effective campaigns that helped businesses succeed in the online world. Are you looking for a digital marketing company to increase your business at lowest price? Then our team is here. We provide 100% results at a reasonable price. We’re creative, dedicated and flexible. We work swiftly, providing you with affordable, top-notch services designed to make your business stand out in a competitive market. Our cost-effective strategies aim to elevate quality, not compromise it. Our top priority? You, our customer. We foster an atmosphere of open communication and pride ourselves on our track record of success. But we’re more than just a service provider—we’re your partner in digital growth. Experience the magic of innovative techniques, collaborative teamwork, and relentless creativity. Join the leagues of Palakkad businesses that have chosen us to navigate them through the world of digital media. Boost your online visibility by partnering with Brand Minds. Your journey to success starts here.
STRATEGIC SEO
Utilizing advanced techniques to make your business more visible in the digital space, we offer SEO services.
SOCIAL MEDIA MARKETING
Touching personal with your customers Our social media campaigns include content creation, community management and all other services.
PAY-PER-CLICK ADVERTISING
Targeted PPC campaigns can help you maximize your ROI. Our team is particularly skilled at producing low-cost ads that deliver high quality traffic and conversions to your website.
CREATIVE CONTENT MARKETING
Content is king! Our content wizards craft engaging and shareable content that resonates with your audience, establishes authority, and enhances your brand's identity.
WEB DESIGN AND DEVELOPMENT
Build a beautiful, usable website. The web development team in our shop makes sure that your digital storefront expresses the core of your brand and turns visitors into consumers.
Why Choose Us
brand minds have 100% excellence
Proven Excellence
Brand Minds has over three years' experience with digital marketing and is a shining example of quality. We've constantly managed to create profitable campaigns that have helped companies succeed in the web environment.
100% results oriented digital marketing agency in palakkad
Assured Results
Through identification of possible clients and customization according to this, we can promise focused digital marketing techniques with guaranteed effects.
we have experianced and certified wokers
Certified Professionals
Our specially-trained highly experienced specialists understand all the intricacies of digital marketing
How influential is your influencer: FPS observesFame Per Second
Influencer marketing is an effective digital marketing tool that allows brands to connect directly with audiences through social media influencers. Influencers have established loyal followings who are likely to try products or services that influencers recommend. While flashy ads are distrusted, recommendations from influencers are more credible. Successful influencer campaigns identify niche influencers in the relevant industry or topic and work with them to create engaging content that drives engagement, sales, and other metrics. Both transparency and incentives are important for maintaining relationships with influencers over the long term.
How your organisations culture defines your brand 21 february 2019Vanessa Stewart
The document discusses the link between organizational culture and brand. It argues that culture defines the brand through how employees behave and the experiences they provide customers. When culture and brand are misaligned, it undermines brand credibility. The examples of banks losing trust after the royal commission show how important culture alignment is. To manage this, companies should understand their current culture and ensure it delivers the organizational purpose in a way that aligns with communicated brand values.
how to establish trust with your influencer audienceInfluGlue
Read the PPT that explains how influencers can help you to better engage your target audience. Influencers can help you build brand trust and reach your target audience in an effective way.
How does Marketing Strategy Create Value for Customers Journey?PPCexpo
Dow does Marketing Strategy Create Value for Customers Journey?
The opening passage of Charles Dickens’ A Tale of Two Cities paints a reflection of pre-revolution Paris and London. It is also a reasonably accurate description of the state of marketing in the Digital Age.
Marketing, such a loosely used word in the business world and a treacherous task to undertake as a business owner. Businesses make or break on their strategies and developing a thorough marketing strategy is essential to any businesses success, small or large. So many questions arise when developing a marketing strategy. Where do I spend my money? How do I differentiate myself from my competitors? How much should I spend on online assets? Do I need to hire a marketing director? The questions could go on forever but one must know marketing basics and how to leverage not only a well-defined marketing budget but time, energy, and creativity to stand out of the crowd when trying to communicate with their target audiences.
Contact Anthony William Tucker to discuss hosting this workshop in your community for your city government, chamber of commerce, economic development entity, main street association, or other organizations that contain members who are seeking branding and marketing insight. Email AWT, william@tuckerforoklahoma.com or call, 918-613-0411.
Marketing, such a loosely used word in the business world and a treacherous task to undertake as a business owner. Businesses make or break on their strategies and developing a thorough marketing strategy is essential to any businesses success, small or large. So many questions arise when developing a marketing strategy. Where do I spend my money? How do I differentiate myself from my competitors? How much should I spend on online assets? Do I need to hire a marketing director? The questions could go on forever but one must know marketing basics and how to leverage not only a well-defined marketing budget but time, energy, and creativity to stand out of the crowd when trying to communicate with their target audiences.
The 4 P’s of Marketing: Confessions of a Guerrilla Marketer presented by the Innovation Center will address the very fundamentals to building a marketing strategy that encompasses understanding product/service, price, place, and promotion, the four p’s of marketing. The training session will also provide insight on how to become a guerrilla marketer and to stay top-of-mind when consumers are ready to make a purchasing decision. Guerrilla marketing was founded by Jay Conrad Levinson and was developed to help provide a system for businesses that don’t possess large marketing budgets like big brands, McDonald's or Nike, to market themselves in unique methods to earn the attention of their audiences and to increases sales revenue.
View the Upcoming Workshops page to see when and where the workshop will be held next. If you are interested in hosting a 4 P's of Marketing: Confessions of a Guerrilla Marketer workshop session in your community please contact the Innovation Center's Lynn Wilson, 918-343-7622, or by email, lwilson@rsu.edu.
DNS Business Development Workshop
Course Overview This course is designed to provide a basic understanding of the Domain Name System (DNS) industry and business drivers to enable entrepreneurs to understand potential business opportunities in this industry. The course will focus on practical issues where appropriate, with case studies and listings of available resources and vendors in the industry. Ample time will be included for networking opportunities and identifying available resources for on-going assistance after the conclusion of the course. The course will occur over a 5 day period, with an early end on the last day to accommodate travel schedules
Brand advertising is not a brand-new phenomenon. However, it has evolved over the last quarter-decade to include more than simply promoting and showing products: it has also included developing a brand narrative and promoting it via storytelling.
Consumers nowadays are well-informed and cautious. They want to learn more about your brand, its attributes, its origins, and other details. As a medium, storytelling offers a tremendous opportunity to engage with customers and influence their buying decisions.
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The document discusses several roles and impacts of advertising. It describes how advertising helps create awareness of products and services, develops brand loyalty, and popularizes brands. Advertising also reflects cultural trends, influences how companies are viewed, supports mass media, and encourages product purchasing. However, advertising can also include deception, promote harmful products, and create unrealistic expectations. Overall, the document provides an overview of both the positive and negative roles of advertising.
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In a word, it has humanized the web and paved the way for a more collaborative way of doing business between brands and people. In order to succeed in this post web 2.0 world, modern marketers have to become more than data crunching machines. They need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. How can modern CMOs go about initiating this transformation? Here are a few pointers.
Advertising through social media can increase brand awareness, presence, and engagement. It allows brands to display products and services to gain visibility, connect with users, and improve trust, loyalty and recognition over time. Higher engagement through relevant content improves search engine rankings and can lead to increased sales and better ROIs through cost-effective organic reach and boosted posts. Analyzing insights on user interactions and comparing higher and lower engagement posts provides guidance on topics of most interest to the audience.
This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.
Similar to Carlaegonzales buildingbrandevangelism (20)
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Carlaegonzales buildingbrandevangelism
1. Evangelism.
The strategy of building a community and converting
customers into true believers of the brand.
Learn More
Brand
@carlaegonzales
2. Brand Evangelist
“believes in your product or service so fervently
that he or she aggressively promotes it to
others”
They should be cultivated and catered to
3. Become a part of the target market’s
community, provide a platform for not
just the brand but become a go-to
source for flawless aging.
True Believers.
Finding
Strive to be a brand that aligns with how consumers envision their own lifestyle
4. Showcase consumer’s
Beauty & Diversity.
Strive to be a brand that aligns
with how users envision their own
lifestyle
7. With PPC Consumers See
Price Not Value
Building a community by strengthening the
brand fosters reviews and raises price
propensity.
Search advertising is the most expensive traffic to obtain, but it may not be the most valuable
8. Carla Gonzales
She is a creative, driven e-commerce digital marketing
strategist who’s able to translate business concepts into
tangible actions. One of the things she does particularly
well is build brands through consumer connections. Carla
can bring new ideas and insight to your organization. She
will add value by:
• Creating campaigns that engage customers and drives
conversions
• Strategically prioritizing campaign efforts that work and
trimming those that don’t
• Applying consistent messaging across the entire
customer journey and eCommerce sales funnel.
Why Consider
http://carlaegonzales.com