SlideShare a Scribd company logo
Evangelism.
The strategy of building a community and converting
customers into true believers of the brand.
Learn More
Brand
@carlaegonzales
Brand Evangelist
“believes in your product or service so fervently
that he or she aggressively promotes it to
others”
They should be cultivated and catered to
Become a part of the target market’s
community, provide a platform for not
just the brand but become a go-to
source for flawless aging.
True Believers.
Finding
Strive to be a brand that aligns with how consumers envision their own lifestyle
Showcase consumer’s
Beauty & Diversity.
Strive to be a brand that aligns
with how users envision their own
lifestyle
Cultivate Evangelism Through
Engagements.
Customer's want to tell their story. Give
them a voice and a platform in which to tell it.
Cultivate Evangelism Through
Giveaways.
Create an opportunity for customers to be
curious about how your product works.
With PPC Consumers See
Price Not Value
Building a community by strengthening the
brand fosters reviews and raises price
propensity.
Search advertising is the most expensive traffic to obtain, but it may not be the most valuable
Carla Gonzales
She is a creative, driven e-commerce digital marketing
strategist who’s able to translate business concepts into
tangible actions. One of the things she does particularly
well is build brands through consumer connections. Carla
can bring new ideas and insight to your organization. She
will add value by:
• Creating campaigns that engage customers and drives
conversions
• Strategically prioritizing campaign efforts that work and
trimming those that don’t
• Applying consistent messaging across the entire
customer journey and eCommerce sales funnel.
Why Consider
http://carlaegonzales.com

More Related Content

What's hot

Purpose Driven Marketing
Purpose Driven MarketingPurpose Driven Marketing
Purpose Driven Marketing
Saman Sara
 
Purpose-driven Growth | Brand Building Trends in 2015 _ Full report
Purpose-driven Growth | Brand Building Trends in 2015 _ Full reportPurpose-driven Growth | Brand Building Trends in 2015 _ Full report
Purpose-driven Growth | Brand Building Trends in 2015 _ Full report
The Purpose Group
 
Brand Activation
Brand ActivationBrand Activation
Brand Activation
ejwed
 
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
Brainventures
 
Brand Development
Brand DevelopmentBrand Development
Brand Development
introtodigital
 
Creative Advertising Presentation
Creative Advertising PresentationCreative Advertising Presentation
Creative Advertising Presentation
Ryan Lum
 
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...
iStrategy
 
How to Scale Your Brand Ambassador Program
How to Scale Your Brand Ambassador ProgramHow to Scale Your Brand Ambassador Program
How to Scale Your Brand Ambassador Program
CMG
 
Creative Plan - the Basics
Creative Plan - the BasicsCreative Plan - the Basics
Creative Plan - the Basics
Jason Tham
 
Young Marketers Elite 3_Assignment 11_Brand Communication 2
Young Marketers Elite 3_Assignment 11_Brand Communication 2Young Marketers Elite 3_Assignment 11_Brand Communication 2
Young Marketers Elite 3_Assignment 11_Brand Communication 2
honvongphu
 
Brand Strategy Proposal – The Gentleman's Journal
Brand Strategy Proposal – The Gentleman's JournalBrand Strategy Proposal – The Gentleman's Journal
Brand Strategy Proposal – The Gentleman's Journal
Brett Ruffenach
 
Young Marketers Elite 3_Assignment 20.1 - PR
Young Marketers Elite 3_Assignment 20.1 - PRYoung Marketers Elite 3_Assignment 20.1 - PR
Young Marketers Elite 3_Assignment 20.1 - PR
honvongphu
 
Hotel Marketing & Sales
Hotel Marketing & Sales Hotel Marketing & Sales
Hotel Marketing & Sales
Ottis Bunning
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
mails2yamini
 
Branding in the 21st century by imran
Branding in the 21st century  by imranBranding in the 21st century  by imran
Branding in the 21st century by imran
Imran Hussain
 
The creative brief (spring 2021)
The creative brief (spring 2021)The creative brief (spring 2021)
The creative brief (spring 2021)
Marshall Pickard
 
Media Moments Credentials 2010
Media Moments Credentials 2010Media Moments Credentials 2010
Media Moments Credentials 2010
Poonam Ganguly
 
How to create a killer brand strategy?
How to create a killer brand strategy?How to create a killer brand strategy?
How to create a killer brand strategy?
Big And Beyond
 
Branding in the Digital World: Thinking Beyond Logos and Colour Palettes
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesBranding in the Digital World: Thinking Beyond Logos and Colour Palettes
Branding in the Digital World: Thinking Beyond Logos and Colour Palettes
Stephen McGill
 
Build Your Brand and Build Your Business
Build Your Brand and Build Your BusinessBuild Your Brand and Build Your Business
Build Your Brand and Build Your Business
KeySplash Creative, Inc.
 

What's hot (20)

Purpose Driven Marketing
Purpose Driven MarketingPurpose Driven Marketing
Purpose Driven Marketing
 
Purpose-driven Growth | Brand Building Trends in 2015 _ Full report
Purpose-driven Growth | Brand Building Trends in 2015 _ Full reportPurpose-driven Growth | Brand Building Trends in 2015 _ Full report
Purpose-driven Growth | Brand Building Trends in 2015 _ Full report
 
Brand Activation
Brand ActivationBrand Activation
Brand Activation
 
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
 
Brand Development
Brand DevelopmentBrand Development
Brand Development
 
Creative Advertising Presentation
Creative Advertising PresentationCreative Advertising Presentation
Creative Advertising Presentation
 
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...
 
How to Scale Your Brand Ambassador Program
How to Scale Your Brand Ambassador ProgramHow to Scale Your Brand Ambassador Program
How to Scale Your Brand Ambassador Program
 
Creative Plan - the Basics
Creative Plan - the BasicsCreative Plan - the Basics
Creative Plan - the Basics
 
Young Marketers Elite 3_Assignment 11_Brand Communication 2
Young Marketers Elite 3_Assignment 11_Brand Communication 2Young Marketers Elite 3_Assignment 11_Brand Communication 2
Young Marketers Elite 3_Assignment 11_Brand Communication 2
 
Brand Strategy Proposal – The Gentleman's Journal
Brand Strategy Proposal – The Gentleman's JournalBrand Strategy Proposal – The Gentleman's Journal
Brand Strategy Proposal – The Gentleman's Journal
 
Young Marketers Elite 3_Assignment 20.1 - PR
Young Marketers Elite 3_Assignment 20.1 - PRYoung Marketers Elite 3_Assignment 20.1 - PR
Young Marketers Elite 3_Assignment 20.1 - PR
 
Hotel Marketing & Sales
Hotel Marketing & Sales Hotel Marketing & Sales
Hotel Marketing & Sales
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
 
Branding in the 21st century by imran
Branding in the 21st century  by imranBranding in the 21st century  by imran
Branding in the 21st century by imran
 
The creative brief (spring 2021)
The creative brief (spring 2021)The creative brief (spring 2021)
The creative brief (spring 2021)
 
Media Moments Credentials 2010
Media Moments Credentials 2010Media Moments Credentials 2010
Media Moments Credentials 2010
 
How to create a killer brand strategy?
How to create a killer brand strategy?How to create a killer brand strategy?
How to create a killer brand strategy?
 
Branding in the Digital World: Thinking Beyond Logos and Colour Palettes
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesBranding in the Digital World: Thinking Beyond Logos and Colour Palettes
Branding in the Digital World: Thinking Beyond Logos and Colour Palettes
 
Build Your Brand and Build Your Business
Build Your Brand and Build Your BusinessBuild Your Brand and Build Your Business
Build Your Brand and Build Your Business
 

Similar to Carlaegonzales buildingbrandevangelism

What Outdoor Advertising is all About
What Outdoor Advertising is all AboutWhat Outdoor Advertising is all About
What Outdoor Advertising is all About
Sarah Son
 
Arkay Marketing & PR Capabilities Deck
Arkay Marketing & PR Capabilities DeckArkay Marketing & PR Capabilities Deck
Arkay Marketing & PR Capabilities Deck
Lucy Rendler-Kaplan
 
Brand Strategy Vs Marketing Strategy .pdf
Brand Strategy Vs Marketing Strategy .pdfBrand Strategy Vs Marketing Strategy .pdf
Brand Strategy Vs Marketing Strategy .pdf
Host It Smart
 
How your organisations culture defines your brand
How your organisations culture defines your brand How your organisations culture defines your brand
How your organisations culture defines your brand
Margo Cashman
 
SOCIALLIGHT_PROFILE
SOCIALLIGHT_PROFILESOCIALLIGHT_PROFILE
SOCIALLIGHT_PROFILE
Sambwa Kashiba
 
Brand Minds - Best Digital Marketing Agency In Palakkad
Brand Minds - Best Digital Marketing Agency In PalakkadBrand Minds - Best Digital Marketing Agency In Palakkad
Brand Minds - Best Digital Marketing Agency In Palakkad
brandminds96
 
Customer Influence with Relationship Marketing
Customer Influence with Relationship MarketingCustomer Influence with Relationship Marketing
Customer Influence with Relationship Marketing
Vipin Srivastava
 
How influential is your influencer: FPS observes
How influential is your influencer: FPS observesHow influential is your influencer: FPS observes
How influential is your influencer: FPS observes
Fame Per Second
 
How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019
Vanessa Stewart
 
how to establish trust with your influencer audience
how to establish trust with your influencer audiencehow to establish trust with your influencer audience
how to establish trust with your influencer audience
InfluGlue
 
How does Marketing Strategy Create Value for Customers Journey?
How does Marketing Strategy Create Value for Customers Journey?How does Marketing Strategy Create Value for Customers Journey?
How does Marketing Strategy Create Value for Customers Journey?
PPCexpo
 
4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer
Anthony William Tucker
 
4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer
Rogers State University Innovation Center
 
4psofmarketing nowata-130731093251-phpapp01
4psofmarketing nowata-130731093251-phpapp014psofmarketing nowata-130731093251-phpapp01
4psofmarketing nowata-130731093251-phpapp01
DNS Entrepreneurship Center
 
Brand-storytelling-epic-India.pdf
Brand-storytelling-epic-India.pdfBrand-storytelling-epic-India.pdf
Brand-storytelling-epic-India.pdf
EpicIndiaGroup
 
role of advertising
role of advertisingrole of advertising
role of advertising
shifa-aisha
 
Marketing & Public Relations 101
Marketing & Public Relations 101Marketing & Public Relations 101
Marketing & Public Relations 101
Clayton Kraby
 
10 Tips for Modern Marketers to Thrive
10 Tips for Modern Marketers to Thrive10 Tips for Modern Marketers to Thrive
10 Tips for Modern Marketers to Thrive
Traackr
 
Benefits of advertising through social media.pdf
Benefits of advertising through social media.pdfBenefits of advertising through social media.pdf
Benefits of advertising through social media.pdf
Cuion Technologies
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
J. Gorzka
 

Similar to Carlaegonzales buildingbrandevangelism (20)

What Outdoor Advertising is all About
What Outdoor Advertising is all AboutWhat Outdoor Advertising is all About
What Outdoor Advertising is all About
 
Arkay Marketing & PR Capabilities Deck
Arkay Marketing & PR Capabilities DeckArkay Marketing & PR Capabilities Deck
Arkay Marketing & PR Capabilities Deck
 
Brand Strategy Vs Marketing Strategy .pdf
Brand Strategy Vs Marketing Strategy .pdfBrand Strategy Vs Marketing Strategy .pdf
Brand Strategy Vs Marketing Strategy .pdf
 
How your organisations culture defines your brand
How your organisations culture defines your brand How your organisations culture defines your brand
How your organisations culture defines your brand
 
SOCIALLIGHT_PROFILE
SOCIALLIGHT_PROFILESOCIALLIGHT_PROFILE
SOCIALLIGHT_PROFILE
 
Brand Minds - Best Digital Marketing Agency In Palakkad
Brand Minds - Best Digital Marketing Agency In PalakkadBrand Minds - Best Digital Marketing Agency In Palakkad
Brand Minds - Best Digital Marketing Agency In Palakkad
 
Customer Influence with Relationship Marketing
Customer Influence with Relationship MarketingCustomer Influence with Relationship Marketing
Customer Influence with Relationship Marketing
 
How influential is your influencer: FPS observes
How influential is your influencer: FPS observesHow influential is your influencer: FPS observes
How influential is your influencer: FPS observes
 
How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019How your organisations culture defines your brand 21 february 2019
How your organisations culture defines your brand 21 february 2019
 
how to establish trust with your influencer audience
how to establish trust with your influencer audiencehow to establish trust with your influencer audience
how to establish trust with your influencer audience
 
How does Marketing Strategy Create Value for Customers Journey?
How does Marketing Strategy Create Value for Customers Journey?How does Marketing Strategy Create Value for Customers Journey?
How does Marketing Strategy Create Value for Customers Journey?
 
4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer
 
4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer4 P's of Marketing: Confessions of a Guerrilla Marketer
4 P's of Marketing: Confessions of a Guerrilla Marketer
 
4psofmarketing nowata-130731093251-phpapp01
4psofmarketing nowata-130731093251-phpapp014psofmarketing nowata-130731093251-phpapp01
4psofmarketing nowata-130731093251-phpapp01
 
Brand-storytelling-epic-India.pdf
Brand-storytelling-epic-India.pdfBrand-storytelling-epic-India.pdf
Brand-storytelling-epic-India.pdf
 
role of advertising
role of advertisingrole of advertising
role of advertising
 
Marketing & Public Relations 101
Marketing & Public Relations 101Marketing & Public Relations 101
Marketing & Public Relations 101
 
10 Tips for Modern Marketers to Thrive
10 Tips for Modern Marketers to Thrive10 Tips for Modern Marketers to Thrive
10 Tips for Modern Marketers to Thrive
 
Benefits of advertising through social media.pdf
Benefits of advertising through social media.pdfBenefits of advertising through social media.pdf
Benefits of advertising through social media.pdf
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 

Recently uploaded

Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Ibrandizer
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
Demandbase
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 

Carlaegonzales buildingbrandevangelism

  • 1. Evangelism. The strategy of building a community and converting customers into true believers of the brand. Learn More Brand @carlaegonzales
  • 2. Brand Evangelist “believes in your product or service so fervently that he or she aggressively promotes it to others” They should be cultivated and catered to
  • 3. Become a part of the target market’s community, provide a platform for not just the brand but become a go-to source for flawless aging. True Believers. Finding Strive to be a brand that aligns with how consumers envision their own lifestyle
  • 4. Showcase consumer’s Beauty & Diversity. Strive to be a brand that aligns with how users envision their own lifestyle
  • 5. Cultivate Evangelism Through Engagements. Customer's want to tell their story. Give them a voice and a platform in which to tell it.
  • 6. Cultivate Evangelism Through Giveaways. Create an opportunity for customers to be curious about how your product works.
  • 7. With PPC Consumers See Price Not Value Building a community by strengthening the brand fosters reviews and raises price propensity. Search advertising is the most expensive traffic to obtain, but it may not be the most valuable
  • 8. Carla Gonzales She is a creative, driven e-commerce digital marketing strategist who’s able to translate business concepts into tangible actions. One of the things she does particularly well is build brands through consumer connections. Carla can bring new ideas and insight to your organization. She will add value by: • Creating campaigns that engage customers and drives conversions • Strategically prioritizing campaign efforts that work and trimming those that don’t • Applying consistent messaging across the entire customer journey and eCommerce sales funnel. Why Consider http://carlaegonzales.com