The document provides an overview of Tonino Lamborghini's PR and communication services. It discusses their mission to help clients improve their brand value through strategic consultancy. It outlines their PR management services such as media relations, social media communication, crisis communication, and media planning. It also analyzes the mattress sector and Tonino Lamborghini brand, identifying strengths like its established reputation and opportunities like growing health awareness. The document aims to increase awareness of Tonino Lamborghini as Turkey's accessible luxury mattress brand through strategic media relations and events.
Presentation - International Marketing PlanMarco Cucco
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
The document proposes reforms to the Carl D. Perkins Career and Technical Education Act to transform career and technical education (CTE) programs. The reforms are guided by four principles: 1) alignment of CTE programs with labor market needs, 2) collaboration among secondary/postsecondary institutions and employers, 3) accountability for improved student outcomes, and 4) innovation supported by systemic state reforms. Key proposals include requiring states to identify in-demand jobs to guide CTE programs, funding consortia to increase collaboration, using competitions to distribute funds, implementing common performance definitions, and establishing an innovation fund. The goal is to improve CTE programs and better prepare students for careers or further education.
The document outlines 8 principles of learning:
1. Active involvement - students create information rather than having it delivered.
2. Patterns of connection - students make meaning through learning situations.
3. Informal learning - learning not aimed by the teacher but occurs nonetheless.
4. Direct experience - students actively create patterns and connections in real contexts.
5. Reflection - students internalize and apply relevance of their experiences.
Este documento proporciona información sobre una lección de idioma extranjero sobre las preposiciones de lugar. La maestra Muriell Tinoco Caile enseña a sus estudiantes de 5to grado en la escuela Juan Pablo Vizcado y Gúzman Zea sobre cómo usar preposiciones como "en", "sobre", "debajo de" y "detrás de" para indicar la ubicación de objetos como una caja y un oso. Los estudiantes practican la pronunciación de las preposiciones y participan en actividades interactivas
The document discusses Gagne's conditions of learning and how they can be applied to teaching about family types in the Caribbean. It outlines the eight conditions - gaining attention, informing learners of objectives, stimulating recall of prior knowledge, presenting stimulus materials, providing learning guidance, eliciting performance, providing feedback, and assessing performance. For each condition it provides a matching activity and identifies relevant learner characteristics, such as visual, auditory, and kinesthetic. The goal is to enhance student retention and transfer of knowledge about different family structures in the Caribbean.
This document outlines the business process cycle for a multi-level marketing opportunity. It involves:
1) Receiving an invitation to learn about products and the business opportunity, then making an initial purchase and becoming an Assistant Supervisor.
2) Completing three training sessions covering vision, products, and a 20-step customer development cycle.
3) Maintaining 20 customer accounts within 30 days to achieve the first monthly level, then recruiting 3 distributors to help reach the next level within 60 days.
4) Continuing to help newly recruited distributors complete the cycle to reach higher levels, with the goal of becoming an Assistant Manager within 150 days.
This document contains summaries of several topics in 3 sentences or less including:
- An introduction between an English teacher, Mr. Martinez, and two students, Pedro and Mary.
- A description of the Martinez family which includes Raul and Carmen, their three children, and Enrique's daughter Rosita.
- A description of the neighborhood where the TV show character Chavo lives and some of the unique physical appearances of the characters that live there.
- A listing of some of the months of the year and holidays that fall within them, including Teacher's Day in July and Christmas in December.
Presentation - International Marketing PlanMarco Cucco
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
The document proposes reforms to the Carl D. Perkins Career and Technical Education Act to transform career and technical education (CTE) programs. The reforms are guided by four principles: 1) alignment of CTE programs with labor market needs, 2) collaboration among secondary/postsecondary institutions and employers, 3) accountability for improved student outcomes, and 4) innovation supported by systemic state reforms. Key proposals include requiring states to identify in-demand jobs to guide CTE programs, funding consortia to increase collaboration, using competitions to distribute funds, implementing common performance definitions, and establishing an innovation fund. The goal is to improve CTE programs and better prepare students for careers or further education.
The document outlines 8 principles of learning:
1. Active involvement - students create information rather than having it delivered.
2. Patterns of connection - students make meaning through learning situations.
3. Informal learning - learning not aimed by the teacher but occurs nonetheless.
4. Direct experience - students actively create patterns and connections in real contexts.
5. Reflection - students internalize and apply relevance of their experiences.
Este documento proporciona información sobre una lección de idioma extranjero sobre las preposiciones de lugar. La maestra Muriell Tinoco Caile enseña a sus estudiantes de 5to grado en la escuela Juan Pablo Vizcado y Gúzman Zea sobre cómo usar preposiciones como "en", "sobre", "debajo de" y "detrás de" para indicar la ubicación de objetos como una caja y un oso. Los estudiantes practican la pronunciación de las preposiciones y participan en actividades interactivas
The document discusses Gagne's conditions of learning and how they can be applied to teaching about family types in the Caribbean. It outlines the eight conditions - gaining attention, informing learners of objectives, stimulating recall of prior knowledge, presenting stimulus materials, providing learning guidance, eliciting performance, providing feedback, and assessing performance. For each condition it provides a matching activity and identifies relevant learner characteristics, such as visual, auditory, and kinesthetic. The goal is to enhance student retention and transfer of knowledge about different family structures in the Caribbean.
This document outlines the business process cycle for a multi-level marketing opportunity. It involves:
1) Receiving an invitation to learn about products and the business opportunity, then making an initial purchase and becoming an Assistant Supervisor.
2) Completing three training sessions covering vision, products, and a 20-step customer development cycle.
3) Maintaining 20 customer accounts within 30 days to achieve the first monthly level, then recruiting 3 distributors to help reach the next level within 60 days.
4) Continuing to help newly recruited distributors complete the cycle to reach higher levels, with the goal of becoming an Assistant Manager within 150 days.
This document contains summaries of several topics in 3 sentences or less including:
- An introduction between an English teacher, Mr. Martinez, and two students, Pedro and Mary.
- A description of the Martinez family which includes Raul and Carmen, their three children, and Enrique's daughter Rosita.
- A description of the neighborhood where the TV show character Chavo lives and some of the unique physical appearances of the characters that live there.
- A listing of some of the months of the year and holidays that fall within them, including Teacher's Day in July and Christmas in December.
In our ever-interconnected world, cultural boundaries endure, emphasizing the importance of initiatives that promote unity. At TAMLO, we are dedicated to fostering inclusive and positive environments that transcend cultural divides.
Discover how TAMLO can elevate your business in Japan through our unique approach to cross-cultural collaboration.
Integrated Marketing Communications and International Advertising (1).pdfKarlVincentSalinas
Integrated marketing communications (IMC) are composed of advertising, sales
promotions, trade shows, personal selling, direct selling, and public relations.
This document provides information about KITE, a digital marketing and creative brand agency with over 15 years of experience. It discusses KITE's mission to build uplifting digital marketing strategies using tools like social media, SEO, and online advertising. The document also includes examples of KITE's work for clients in various industries and highlights their services.
Can Brand It is the first European cannabis-specialized communications agency. We are starting up and evaluating businesses, investors or collaborators.
Community Consulenza nella Comunicazione (Communication Advisory) is one of the leading PR firm in Italy. It belongs to Community Group – global advisory group active in the communication sector and it is leader in corporate and financial communication, product communication and in crisis management. Other companies part of Community Group are Community Public Affairs and Community Media Research, which is active in social and economic market researches. It belongs to the same group also D.Community, the division focussed on digital PR.
Publi groupe presentation swiss equity forum version 7 september 2011 present...PubliGroupe
PubliGroupe reported results for FY 2010 and HY1 2011 that confirmed its successful transformation into a leading digital media services provider. Key highlights include:
1) Results showed double-digit growth in operational results on a like-for-like basis, demonstrating the ability to adapt to changing economic conditions.
2) Cost savings of over CHF 124.5 million were achieved over three years through reorganization and cost reduction efforts.
3) Investments continue in growth areas like performance marketing and local search to build market leading positions in these fields.
4) Online revenues grew strongly, driven by Zanox and Namics, expanding PubliGroupe's role as a key online player in
Marketing Plan: Product diversification strategy - Media Strom SASpyros Langkos
MEDIA STROM: « We stay awake…so that you can sleep better »
This study concentrates on the marketing plan of the Greek company Media Strom S.A (Athenian Mattresses Industry) and the development of a new product in a new market: in the case of product diversification through innovation.
This report reviews and evaluates the marketing plan of a well known and established business, Media Strom S.A and recommends an alternative marketing strategy for the needs of product diversification strategy. We examine this proposition alongside with the ongoing marketing plan of the company, as a one to one consultation process.
The paper attempts an overall analysis of the current market, the competition and the influences of the external environment. Furthermore, presents the company‟s capabilities and internal processes, highlighting the strengths and opportunities of the organization.
The solution proposed by this paper moves to the field of product innovation (product case: sleeping pillow enhanced with internal speakers with connector for smartphones), so that it positioned as an inspirational product with distinctive quality and technological function.
It mainly focus on introducing a modern relaxing sleep session to the user, which provides affordable bed and sleep-related products to young middle age groups of people with concerns over technology and comfort.
The stated objective here, concerning price analysis, is that the above product category should reach 1/10 of the overall sales of the company, with regional targeting of the western societies, which are more technologically advanced and innovation friendly.
Supporting the above mention, the delivered profit margins are expected to be small with a rising ongoing trend, in the first semester of the launching process. But as the assembly product line grows in numbers and manufacturing experience, the business profits will accumulate as it becomes a usual business service, ensuring the smoothing between marketing and factory operations.
Company profile:
Media Strom was established in 1967 from the brothers John and Nick Niarchos, aiming to offer mattresses that improve the quality of sleep and set new standards on the market. It is thought to be the No.1 company in the mattress industry, having a presence in the field for over 4 decades. It is a 100% Greek-owned company, having offered great sleep up to 3 generations so far. They have eco-friendly facilities without gas and waste emissions due to their strict recycling and packaging program and collaboration with the Hellenic Recovery Recycling Corporation.
The history of the firm is filled with innovations that changed the way that most Greek people slept. Above 2,5 million Greek citizens today wake up in a bed or a mattress of Media Strom. The New Sophisticated Factory of Media Strom builted in 2010, is the
jewel of the world quilting, confirming entrepreneurship and healthy development.
This document provides details on Luis Pimenta's portfolio and experience working in branding and communication roles. Some key points:
- Luis has over 25 years of experience working for agencies around the world in countries like Portugal, UK, France, South Africa, Dubai, Saudi Arabia, etc.
- He has worked with prestigious brands and influential individuals like Nelson Mandela, kings of Jordan and Morocco, CNN, UN, and Greenpeace.
- He is the author of two published books on advertising agencies and the power of brands.
- Luis also developed an app called "ImBrandingIt" to provide tools for advertising professionals.
- The bulk of the document outlines his work history
OODIENCE Media Channel M&A | Specialized SalesOODIENCE
OODIENCE is a specialized sales firm that focuses on mergers and acquisitions, business exits, and sales of media channels, peer-to-peer marketplaces, and rare digital assets. They have a 100% success rate on all deals represented. They work predominantly with media channels and peer-to-peer marketplaces. Services include business sale representation, mergers and acquisitions, fundraising campaigns, and strategic partnerships. Case studies include sales of blogs, magazines, and online communities. The firm is based in Toronto and Budapest and led by founder Rob Toth, with a team that provides research, marketing, legal support, and an investor network.
The document discusses various aspects of advertising including its features, importance, types, and process of creation. It notes that advertising plays a vital role in various fields like education, health, technology, and more. It helps inform people, create awareness, and expand markets. The document also outlines the steps involved in creating an advertisement, from briefing to execution and performance evaluation. It provides an overview of the advertising industry in India, its market size and share across different media. The Indian digital ad market is projected to grow significantly in the coming years.
Million Dollar Jeans is a new fashion company that focuses on creating versatile, high-quality clothing for women sizes 00-24. Their mission is to promote confidence through fashion. They plan to sell jeans and other items with innovative stretch fabrics. Their marketing strategy includes social media promotion, television commercials, and hosting a nationally broadcast fashion show to showcase their line. Their goal is to reach a 2% market share, partner with retailers like Macy's, and break even by December 2016.
This document provides guidance for analyzing three advertising posters as part of a media studies analysis assignment. Students are instructed to research and analyze the three posters in several areas: the owning companies/charities, product histories and contexts, marketing campaigns, visual and textual elements of the posters, and representations/similarities to other media. Specifically, students must consider how media language is used to construct representations and meanings within the given advertising texts.
1. The document discusses balancing global and local approaches when internationalizing products and brands. It addresses reconciling a unified global identity and messaging with tailored localization for different markets.
2. Key aspects of the global vs local debate include centralized vs decentralized budgeting, authoring, and management across headquarters and regional offices. It also examines the "one size fits all" approach vs tailoring branding and campaigns to local cultures.
3. The document argues that localization is important for connecting with users and consumers across cultures by making branding meaningful and memorable in local contexts through storytelling and relevance.
We are a marketing and PR agency with extensive experience in the distribution market. Our specialization is in “providing, developing and executing marketing, sales and communications plans to increase the sales QUALITY, branding and market share of our clients”.
In this presentation youl would be able to understand what media planning, how media planing is done, and some of the best cases in Turkey and around the world.
This document provides information about a media representation and consulting company that helps advertisers reach their marketing objectives across various Pan-American media channels including outdoor, indoor, print, radio, internet and more. It summarizes some of the company's key media partners and the audiences they reach, including CNNEspanol.com, Viajeros.com, Monografias.com, and Social Theater's Facebook platform. It also provides details on advertising options and sponsorship opportunities available through these various online and social media channels.
This document discusses media planning and advertising. It begins by noting the growth of electronic and print media options in Pakistan over the last 10 years. There are now around 70 TV channels and many radio options, compared to only PTV and Radio Pakistan previously. It then discusses the two main objectives of a media plan: getting value for money and achieving top-of-mind positioning for brands. The document goes on to outline the advertising process, from idea generation to media selection and placement. It raises several questions media planners should consider, such as identifying target markets and determining the best schedules and media types for different products. Finally, it provides an overview of common advertising media and a typical advertising model process.
This document discusses media planning and advertising. It begins by noting the growth of electronic and print media options in Pakistan over the last 10 years. There are now around 70 TV channels and many radio options, compared to only PTV and Radio Pakistan previously. It then discusses the two main objectives of a media plan: getting value for money and achieving "top of mind" positioning for brands. The document goes on to outline the advertising process, from idea generation to media selection and placement. It provides questions that should be answered as part of effective media planning, such as identifying target markets and determining the best schedules and media types for different situations. Finally, it discusses common advertising media options and provides a model for a typical advertising plan.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
In our ever-interconnected world, cultural boundaries endure, emphasizing the importance of initiatives that promote unity. At TAMLO, we are dedicated to fostering inclusive and positive environments that transcend cultural divides.
Discover how TAMLO can elevate your business in Japan through our unique approach to cross-cultural collaboration.
Integrated Marketing Communications and International Advertising (1).pdfKarlVincentSalinas
Integrated marketing communications (IMC) are composed of advertising, sales
promotions, trade shows, personal selling, direct selling, and public relations.
This document provides information about KITE, a digital marketing and creative brand agency with over 15 years of experience. It discusses KITE's mission to build uplifting digital marketing strategies using tools like social media, SEO, and online advertising. The document also includes examples of KITE's work for clients in various industries and highlights their services.
Can Brand It is the first European cannabis-specialized communications agency. We are starting up and evaluating businesses, investors or collaborators.
Community Consulenza nella Comunicazione (Communication Advisory) is one of the leading PR firm in Italy. It belongs to Community Group – global advisory group active in the communication sector and it is leader in corporate and financial communication, product communication and in crisis management. Other companies part of Community Group are Community Public Affairs and Community Media Research, which is active in social and economic market researches. It belongs to the same group also D.Community, the division focussed on digital PR.
Publi groupe presentation swiss equity forum version 7 september 2011 present...PubliGroupe
PubliGroupe reported results for FY 2010 and HY1 2011 that confirmed its successful transformation into a leading digital media services provider. Key highlights include:
1) Results showed double-digit growth in operational results on a like-for-like basis, demonstrating the ability to adapt to changing economic conditions.
2) Cost savings of over CHF 124.5 million were achieved over three years through reorganization and cost reduction efforts.
3) Investments continue in growth areas like performance marketing and local search to build market leading positions in these fields.
4) Online revenues grew strongly, driven by Zanox and Namics, expanding PubliGroupe's role as a key online player in
Marketing Plan: Product diversification strategy - Media Strom SASpyros Langkos
MEDIA STROM: « We stay awake…so that you can sleep better »
This study concentrates on the marketing plan of the Greek company Media Strom S.A (Athenian Mattresses Industry) and the development of a new product in a new market: in the case of product diversification through innovation.
This report reviews and evaluates the marketing plan of a well known and established business, Media Strom S.A and recommends an alternative marketing strategy for the needs of product diversification strategy. We examine this proposition alongside with the ongoing marketing plan of the company, as a one to one consultation process.
The paper attempts an overall analysis of the current market, the competition and the influences of the external environment. Furthermore, presents the company‟s capabilities and internal processes, highlighting the strengths and opportunities of the organization.
The solution proposed by this paper moves to the field of product innovation (product case: sleeping pillow enhanced with internal speakers with connector for smartphones), so that it positioned as an inspirational product with distinctive quality and technological function.
It mainly focus on introducing a modern relaxing sleep session to the user, which provides affordable bed and sleep-related products to young middle age groups of people with concerns over technology and comfort.
The stated objective here, concerning price analysis, is that the above product category should reach 1/10 of the overall sales of the company, with regional targeting of the western societies, which are more technologically advanced and innovation friendly.
Supporting the above mention, the delivered profit margins are expected to be small with a rising ongoing trend, in the first semester of the launching process. But as the assembly product line grows in numbers and manufacturing experience, the business profits will accumulate as it becomes a usual business service, ensuring the smoothing between marketing and factory operations.
Company profile:
Media Strom was established in 1967 from the brothers John and Nick Niarchos, aiming to offer mattresses that improve the quality of sleep and set new standards on the market. It is thought to be the No.1 company in the mattress industry, having a presence in the field for over 4 decades. It is a 100% Greek-owned company, having offered great sleep up to 3 generations so far. They have eco-friendly facilities without gas and waste emissions due to their strict recycling and packaging program and collaboration with the Hellenic Recovery Recycling Corporation.
The history of the firm is filled with innovations that changed the way that most Greek people slept. Above 2,5 million Greek citizens today wake up in a bed or a mattress of Media Strom. The New Sophisticated Factory of Media Strom builted in 2010, is the
jewel of the world quilting, confirming entrepreneurship and healthy development.
This document provides details on Luis Pimenta's portfolio and experience working in branding and communication roles. Some key points:
- Luis has over 25 years of experience working for agencies around the world in countries like Portugal, UK, France, South Africa, Dubai, Saudi Arabia, etc.
- He has worked with prestigious brands and influential individuals like Nelson Mandela, kings of Jordan and Morocco, CNN, UN, and Greenpeace.
- He is the author of two published books on advertising agencies and the power of brands.
- Luis also developed an app called "ImBrandingIt" to provide tools for advertising professionals.
- The bulk of the document outlines his work history
OODIENCE Media Channel M&A | Specialized SalesOODIENCE
OODIENCE is a specialized sales firm that focuses on mergers and acquisitions, business exits, and sales of media channels, peer-to-peer marketplaces, and rare digital assets. They have a 100% success rate on all deals represented. They work predominantly with media channels and peer-to-peer marketplaces. Services include business sale representation, mergers and acquisitions, fundraising campaigns, and strategic partnerships. Case studies include sales of blogs, magazines, and online communities. The firm is based in Toronto and Budapest and led by founder Rob Toth, with a team that provides research, marketing, legal support, and an investor network.
The document discusses various aspects of advertising including its features, importance, types, and process of creation. It notes that advertising plays a vital role in various fields like education, health, technology, and more. It helps inform people, create awareness, and expand markets. The document also outlines the steps involved in creating an advertisement, from briefing to execution and performance evaluation. It provides an overview of the advertising industry in India, its market size and share across different media. The Indian digital ad market is projected to grow significantly in the coming years.
Million Dollar Jeans is a new fashion company that focuses on creating versatile, high-quality clothing for women sizes 00-24. Their mission is to promote confidence through fashion. They plan to sell jeans and other items with innovative stretch fabrics. Their marketing strategy includes social media promotion, television commercials, and hosting a nationally broadcast fashion show to showcase their line. Their goal is to reach a 2% market share, partner with retailers like Macy's, and break even by December 2016.
This document provides guidance for analyzing three advertising posters as part of a media studies analysis assignment. Students are instructed to research and analyze the three posters in several areas: the owning companies/charities, product histories and contexts, marketing campaigns, visual and textual elements of the posters, and representations/similarities to other media. Specifically, students must consider how media language is used to construct representations and meanings within the given advertising texts.
1. The document discusses balancing global and local approaches when internationalizing products and brands. It addresses reconciling a unified global identity and messaging with tailored localization for different markets.
2. Key aspects of the global vs local debate include centralized vs decentralized budgeting, authoring, and management across headquarters and regional offices. It also examines the "one size fits all" approach vs tailoring branding and campaigns to local cultures.
3. The document argues that localization is important for connecting with users and consumers across cultures by making branding meaningful and memorable in local contexts through storytelling and relevance.
We are a marketing and PR agency with extensive experience in the distribution market. Our specialization is in “providing, developing and executing marketing, sales and communications plans to increase the sales QUALITY, branding and market share of our clients”.
In this presentation youl would be able to understand what media planning, how media planing is done, and some of the best cases in Turkey and around the world.
This document provides information about a media representation and consulting company that helps advertisers reach their marketing objectives across various Pan-American media channels including outdoor, indoor, print, radio, internet and more. It summarizes some of the company's key media partners and the audiences they reach, including CNNEspanol.com, Viajeros.com, Monografias.com, and Social Theater's Facebook platform. It also provides details on advertising options and sponsorship opportunities available through these various online and social media channels.
This document discusses media planning and advertising. It begins by noting the growth of electronic and print media options in Pakistan over the last 10 years. There are now around 70 TV channels and many radio options, compared to only PTV and Radio Pakistan previously. It then discusses the two main objectives of a media plan: getting value for money and achieving top-of-mind positioning for brands. The document goes on to outline the advertising process, from idea generation to media selection and placement. It raises several questions media planners should consider, such as identifying target markets and determining the best schedules and media types for different products. Finally, it provides an overview of common advertising media and a typical advertising model process.
This document discusses media planning and advertising. It begins by noting the growth of electronic and print media options in Pakistan over the last 10 years. There are now around 70 TV channels and many radio options, compared to only PTV and Radio Pakistan previously. It then discusses the two main objectives of a media plan: getting value for money and achieving "top of mind" positioning for brands. The document goes on to outline the advertising process, from idea generation to media selection and placement. It provides questions that should be answered as part of effective media planning, such as identifying target markets and determining the best schedules and media types for different situations. Finally, it discusses common advertising media options and provides a model for a typical advertising plan.
Similar to Arma presentation tonino lamborghini (20)
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
2. Content
■ About us
■ PR Management Services
■ About mattress sector
■Target Audience
■Sector Brands
■ Tonino Lamborghini SWOT Analysis
-Strenghts/ Weaknesses
-Opportunities / Threats
■ Target of PR Communication
■ PR Methods
-Media Relations
-Examples Of Press Coverages
-Examples Of Our Events
■ Our Clients
3. In our agency, which was established in 2004,we offer
integrated communication solutions to companies and brands.
In line with the goals and strategies of the persons, companies
and brands we serve, we prepare and implement
communication programs for corporate image, brand
recognition and for increasing purchases and contribute to the
realization of their business goals.
In our agency, we provide our services on the basis of academic
knowledge rather than predictions and intuitions with our team
members highly trained and experienced in their own
profession.
About Us
4. Our mission is to help our clients improve their brand value by
offering solution oriented consultancy service to them.
We establish long-standing collaborations with our clients on
the basis of the principle of sincerity and honesty. We work to
differentiate the companies and brands which we regard as our
“business partners” from their competitors, to increase their
recognition within the target audience and to ensure that they
are trusted and preferred.
Furthermore, we also assume a significant role in the
achievement of their marketing, planning and sales goals.
Our Mission
5. In the fields we serve, we always act with the aim of introducing new
perspectives to our clients.
With a dynamic, rapid and close teamwork, we work by focusing on
familiarizing ourselves with our client company at least as much as its
executives.
We approach public trends as well as our clients’ needs and
expectations from a proactive perspective.
In addition to our role as consultant, we value being service oriented
on the operational side.
Our Approach
6. PR Management Services
1
Strategy and
Planning
PRMANAGEMENT
PR
3
Marketing
Communicaiton
2
Media
Communication
4
Social Media
Communication
6
Crises
Communicaiton
5
Social
Responsibility
7
Media Planning
and Buying
9
Graphic Design
8
Promotion
Production
7. PR Management Services
1 – Strategy and Planning
■ Marketing PR
■ Events
■ Organizations
■ Sponsorships
■ Exhibitions, Competitions
■ İnaugurations, parades,
launches
■ Market and Customer
Analysis
■ Brand Identiy
■ Brand Positioning
■ Brand Architecture
■ Customer Segmentation
■ Communication Strategy
■ Strategic Marketing Mix
3 – Marketing
Communication
2 – Media Communication
■ Special News
■ İnterviews
■ Press Conferences
■ Press Visits
■ Media Reportage
8. PR Management Services
zarlama Yönetim Sistemi
4 – Social Media
Communication
■ Preparing and avoiding to
crisis
■ Planning the crisis
management
■ Conducting the crisis with
accucarte communication
■ Regulating the crisis process
■ Returning to normal,
■ Learning and evaluation
■ Building social responsibility
strategy
■ Developing the project,
matching to the vision of the
corporation/brand
■ Preparing and implementing
project plan
■ Evaluation of the projects
6 – Crisis Communication5 – Social Responsibility
■ Digital PR
■ SEO - SEM
■ Social Media
■ Digital Campaigns
■ Mobile Marketing
■ Online Reputation
Management
9. PR Management Services
7 – Media Planning 9 –Promotion/Production8 – Graphic Design
■ Analysing of Target
Audience
■ Planning of timing
■ Medya Planning and
Buying
■ Building visual identity and
image
■ Design tasks of campaing
visuals
■ Point of sale visuals
■ Catalog, brochure
■ (Web, Photograph, Video,
3D, Graphic)
■ Choosing, designing and
creating promotion
materials
■ Corporate promotion film
■ Web, Photograph, Video, 3D
10. About Mattress Sector
Three millions mattresses are sold at classical channels and one million of them
are sold at stores and modern channels that in total 4.2 millions mattresses are
sold in a year Turkey. Growing 7 percent per annum, the market volume has
reached worth 2-2,5billion TL in the sector. As for the share of the sector in the
foreign market is worth 60 million dollars.
90 percent of the market comprised of spring mattresses, 10 percent sponge
mattresses in Turkey. Investments by the mattress manufacturers varies between
$ 40 million and 40 thousand dollars.
USA, China and Brasil are ranks the top 3 countries for the most manufacturing
and consuming mattresses in the world. Germany, France and USA are top 3
countries for mattresses import; Poland, China and Belgium are top 3 countries
for mattresses export in the world. Turkey among the countries which are not yet
in the top 10 ranking import&export.
11. Target Audience
AB + C1 audio group has a large potential target groups.
Men and women between 20-65 ages
Newly-wed couples, the people that renovate their houses
Consumers who care their healths ( having problem about
sleeping, back, neck, spine)
People who are aware of the effects of sleep on our health
and life
Mattress manufacturers, pillow manufacturers, home textile
manufacturers, distributors, point of sales, furniture brands
and interior designer,purchasing department of hotels,
hospitals and touristic (the number of 3 million of 4 million
mattresses sold to the individual consumers as for the rest 1
million sold to the establishments such as hotels, dormitories
and hospitals)
13. SWOT Analysis
s
Well-established brand in the internationally,
High quality products with affordable price,
Turkey's largest importer of mattress,
Design strength of the brand,
Innovative approach to production,
High vacuum technology,
Produced by using natural materials, being
environment friendly,
Having the feature of medical products,
The 12-year warranty of the product,
The feeling of satisfaction of using positive
reflection of sales Tonino Lamborghini brand,
Export to 17 countries such as Azerbaijan, Dubai,
Kazakhstan, Italy etc.
Contribute to Turkey's economy in the
production of home textile,
Well determine the sector and clear working
with correct analysis,
Production of special collections that appeal to
the Turkish people.
Strengths Weaknesses
High brand awareness but low awareness of
the Tonino Lamborghini branded mattress and
home textile category.
Despite the growing importance of branding in
the mattress industry, it is not done by a
planned and effective communication.
There are no mattresses with the range of
affordable prices for A+ and lower segment
group.
14. SWOT Analysis
SOpportunities Threats
Changing the mattress period of about 2 years
in Europe, otherwise 10 years in Turkey.
However, growing market of healthy life would
shorten this period and play more effective role
in the sector.
Mattress and Technologies Fair, Sleep Well
Expo signals to become one of the quickest
developing sectors.
Turkey have features about made production,
Nearly the number of 1000 hotels construction
being underway including 800 thousand bed
capacities and the private sector’s investments
in hospitals foreseen as an indicator of the
growth in the sector.
Home textiles in reaching its current situation
with increasing purchasing power of domestic
consumption growth and the consumption of
home textiles fast fashion trends affecting the
market positively.
Increasing global competition,
Make an unfair competition of unregistered
production in hometextile sector that is low input
costs
Existence of strong and common brands that
effective communication in the sector
The risk of economic crisis in Turkey and World
could affect negatively the sector
Despite the growing importance of sleeping in
terms of health, it is not having awareness about
it in Turkey.
The risk of civil war and prevent the export of
our neighbors.
15. Target of PR Communication
Those who want to enjoy a nice sleep…
Those who know the value of sleep ...
Those who enjoy the life...
Turkey’s accessible luxury brand;
Tonino Lamborghini
16. Target of PR Communication Messages
To take attention for create an awareness the healthy and quality
sleeping ;
Importance of functional product design
Criterias of mattresses,pillows and quilt selections
Products that bring up with healthy and comfortable
Using of high quality and natural materials,
The problems caused by insomnia
Different sleeping solutions
The usage of medical products etc.
18. In media relations, we create messages in line with the company’s
communication requirements and goals and enable these messages to
be efficiently delivered to the target audience through the media.
Media relations cover the following:
Organizing press conferences and trips,
Organizing special news and interviews,
Preparing press releases and sharing them with the media,
maintaining communication with relevant members of the press,
Preparing press files (Press releases, brochures, speech texts,
visuals),
Maintaining daily media follow-up.
Media Relations
19. By developing strategies specific to the company and brand,
We enable you to
communicate efficiently
with your stakeholders.
Right
Message
Right
Channel
Right
Time
Media Relations
20. Media Relations
We will be based on; particularly the effective usage of decoration and
economy media and promote the relations with these people in our
all promotional events. Speacial occasions will be considered as a
opportunities.Christmas, Valentine's Day, Mother's Day, Father's Day
and so on. The announcement of the campaign)
PRESS
Magazines:
We will considered a wide range of magazines in accordance with our
target audience. Additionally, we'll continue to communicate with
effectively on Monthly magazine, Women's,Shopping,Teen's,Magazine,
Life style, Marriage magazines, Economy and News magazines also
Sectoral magazines.
21. Media Relations
Monthly Women’s, Shopping, Magazine, Life stlye , Marriage
Magazines
Press releases contents:
We will be provide the most relevant content our collection releases are as
mention on title.The brand that consist of mattress and home textile
collections, become prominent by its product range will provided to take part
in the monthly and weekly magazines. In addition to these magazines; it will be
remarkable that product's reported in the news to the Men's, Mother&baby
and sectoral magazines as well.
22. Media Relations
News:
Other press organ that we use for media communication will be
newspapers . Also, pages of daily newspaper releases and special
supplements will be contribute to the collection promotion.
We will be take part with exclusive interviews in economy newspaper
and magazines. We can be present Tonino Lamborghini's goals of 2015
years in monthly and weekly economy magazines at first. We can
provide information about investment in Turkey, design and sectoral
assessments in the home textile and mattress sector
23. Media Relations
Audiovisual Media
Televisions: We are going to planning to, participate of founders or
managers in economic programs as a private guest Channels that is
containing national design-decoration can be used with both
advertorial and sponsorship.
Radios: We can make use of radio as a sponsorship at prime time
especially morning and evening time. Also it can be take part of dj-talk
and "present by" of radio programs
Portals: Decoration, architecture, design, life style, news, women,
shopping, building portals are suitable media to reach our target
audience.Internet media is very important field for reaching both
experts and target audience.So, we are aim to reach wider audience for
taking place our web portal with our news.
24. Event Proposals
Meeting Breakfast with Magazine Editors:
Aim;
We are aim to plannig, media meeting with the participation of Tonino
Lamborghini Turkey distributor speaker different multicast group every
month.New products and targets can be explained here. We are going
to established close contact with brand representative to give general
advertise about Turkey's invesment of Lamborghini which present
special collection and brand power.
25. Event Proposals
•Point of sale activities
•Mini gifts with sweepstake
•Competitions on social media
like‘’Sleeper Of The Year’
World Sleep Day
26. Event Proposals
Sleep Training
With the participation of bloggers "Good night" chats
Information provided by the expert
Experience sharing about sleeping problems/stories by a famous person
Repeated of similar events with the participation of clients in the stores.
27. Event Proposals
Events At Stores
Activities in different concepts in different stores
Promotion of mattres,pillows and quilt by a famous person
Flash Mob show in shopping mall.
(Suddenly a men and women that wearing lingerie and pyjamas will be
mingle in with guest. Some of them lay quilt over and lie down, some
other perch on the edge of table with his pillow and the other one walk
around with cardboard that written with sleep messages. etc.)
48. Corporate Communication
We conduct corporate communication activities under two categories:
Inside and outside the company.
As Arma PR, we prepare strategic communication plan in order to
manage the company’s corporate reputation which covers its
commercial, social and industrial responsibilities, in line with the
company’s business objectives. We carry out public relations activities
for its target person, audience, companies, stakeholders and
personnel by tailoring the applications to each target audience.