OODIENCE is a specialized sales firm that focuses on mergers and acquisitions, business exits, and sales of media channels, peer-to-peer marketplaces, and rare digital assets. They have a 100% success rate on all deals represented. They work predominantly with media channels and peer-to-peer marketplaces. Services include business sale representation, mergers and acquisitions, fundraising campaigns, and strategic partnerships. Case studies include sales of blogs, magazines, and online communities. The firm is based in Toronto and Budapest and led by founder Rob Toth, with a team that provides research, marketing, legal support, and an investor network.

1. Specialized Sales
100% Deal Success Rate

2. Business Exit, Mergers and
Acquisitions and Specialized Sales
Firm Focusing on Media Channels,
P2P Marketplace and Rare Digital
Assets With 100% Success Rate On
All Deals Represented.
OODIENCE with offices in Toronto, Canada and
Budapest, Hungary - provides services of sell-side
business sales, mergers & acquisitions
representation, exit advisory, fundraising campaigns,
premium digital asset sales and strategic brand
channel partnership outreach and other specialized
sales activities.
OODIENCE, derived from “audience”, works
predominantly with media channels (blog, news
channel, content, publisher, digital magazine,
podcast, web-tv ) and peer-to-peer, 2-sided
marketplace business models.
In addition, our company handles unique digital asset
sales such as premium domain name assets and IP
licensing deals.
Further, OODIENCE conducts full fundraising
(Investor Relations) campaigns and brand-channel
partnerships (strategic joint ventures) for brands
across a variety of verticals.

3. Who You Are -
o Local Media, City Guide Blog, Hyperlocal
News Network - serving a specific
geographic
o Specialized Media Channel, Blog, Podcast,
Publisher - serving a specific demographic
o P2P (2-Sided) Marketplace or Community -
serving a specific demographic
o Premium Digital Asset Owner (rare
domain names, intellectual property, etc)
o An Established Brand Wanting to Reach
CEOs and Executive Teams of Top-Tier
Strategic Opportunity Companies In Your
Industry

4. What We Do -
o Business Sale Representation. Mergers &
Acquisitions Intermediary. Full Sell-Side
M&A Representation to sell your business
or Exit Advisory to help you plan and
maximize your eventual exit.
o Brand Channel Partnership Campaigns.
Strategic Joint Ventures for enterprise
level or high-volume distributors, vendors,
collaborators and other business
development (exponential revenue
growth) partnerships.
o Targeted Sales Campaigns for Premium
Digital Assets.
o Fundraising Campaign Strategy and
Representation.

5. Case Studies and Project Samples
Local Media, City Guide, Hyperlocal
Blog …
FreeFunInAustin – Austin deals + city blog.
Business sold with multiple offers. Full
Business sale representation and
campaign work.
HoustonOnTheCheap – Houston deals +
city blog. Business sold.
SanAntonioMomBlogs – San Antonio
events + mom blog. Business sold.
Austin.com – Austin city media Network.
Exit advisory. Business sale representation.
BudapestLocal – City guide and local events
Business. Growth and exit advisory.

6. Case Studies and Project Samples
Specialized Audience Media
Channels, Community and
Marketplace …
TeenInk – 36 year print+digital magazine
catering to high-school teens. Business
sold.
EnglishForums – 16-year Q&A platform
and “learn English” community with
250M+ visitors served. Brand
Partnerships (created the highest
revenue months for the Business). Exit
Advisory. Business sold.
RookieMoms – Blog catering to new
mothers. Exit advisory and strategy
(Business sold).

7. Case Studies and Project Samples
Merger/Acquisition To Publicly
Traded Company ...
Belabumbum – 15-year maternity brand.
Acquired by AdoreMe. Business sold.
Blockchainova – Data media company. In
pending acquisition talks to industry-
based public company.

8. Case Studies and Project Samples
Brand Partnerships. Channel
Partnerships. Strategic Joint
Ventures. B2B Sales Campaigns …
EnglishForward – Rebrand of the former
(now acquired) English Forums. Investor
Relations campaign work. Strategic brand
partnerships (new revenue streams).
Webery – One of Europe’s leading web
and software development firms. B2B
agency partners outreach campaign.
Damage Control Skin FX – Organic, vegan
men’s grooming (skin-care) product line
from 12-year established skin care
manufacturer. Strategic distribution
network and brand partnership
campaign.

9. Case Studies and Project Samples
Premium Digital Assets.
Audio.com – End-to-end campaign
strategy, target Strategic Buyer research,
lead gen and contacts database build,
pitch deck, marketing+sales collateral
creation, sales outreach and follow-up
campaigns. Presentations to and
negotiations with founders, CEO or
executive teams at Spotify, SoundCloud,
Audible, Sennheiser, Bose, Virgin Media,
CBS Interactive ...
Austin.com – Premium domain name and
related digital assets sale. Multiple
“strong” offers already declined.

10. Summary and Highlights
o Based on 17 years of direct response marketing and
targeted sales experience.
o Specialist in salescopy, sales psychology, persuasion.
o Data-centric processes with a specialized, professional
3-person data + research team.
o 100% deal success rate (accurate as of September 2019).
o Ability to identify, filter and reach roughly 4 out of 5
campaign targets (executive level, CEO, founder).
o We utilize Competitive Intelligence (CI) tools, analytics
tools and advanced market research processes.
o In-house database of financial firms and investor
contacts as well as media industry contacts.

11. Summary and Highlights
o We've presented deals directly to CEOs and executive
teams of Pearson, Chegg, Time Inc, Audible, Virgin
Media, Spotify, Sennheiser ... countless other billion-
dollar brands.
o International experience. We've represented Seller
clients and worked with Buyers in Canada, USA, UK,
Hungary, Malta, Germany, South Africa, Hong Kong,
Australia, France ...
o Sold or advised on deal sizes of $100,000 - $7 Million.
o All campaigns gain built-in executive level advisory. As
we're tied to the success of the campaign, you gain all
OODIENCE expertise, resources, network and tools as
needed to maximize the deal.

12. THE TEAM
Rob Toth –
The lead negotiator, intermediary and sales agent on all
deals is Rob Toth, Founder and President of OODIENCE.
Rob is a 17-year veteran in marketing excelling in areas of
campaign strategy, direct response marketing, targeted
advertising, persuasion, sales psychology and negotiation.
Read more at RobToth.com.
The “Advantage Team” –
The OODIENCE “Advantage Team” includes:
- 3 person data and contact research team based in CEE
(Central + Eastern Europe).
- 1 marketing and targeted advertising specialist with
enterprise-level campaign experience from Toronto.
- 2 legal advisors (1 in Canada, 1 in Europe), each with
international business contract law specialization.
- A network of referral and agency partners including EY
management consultants, business brokers, seasoned
sales reps.
- A sizeable database of financial investment firms,
private equity, venture capital, family office, sovereign
wealth fund, angel investors and media/journalists in
the IR space.

13. CONNECT
OODIENCE Media Channels Inc.
The Exchange Tower
130 King Street West, Suite 1800
Toronto, Ontario
1 416.639.2227
contact@oodience.com
Crunchbase | LinkedIn | Quora
All enquiries are kept confidential. Non-Disclosure
Agreements are signed. We make use of encrypted
messaging, an optional assigned @oodience.com
email to eliminate paper-trail on your end, deal
room and document tracking.