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Campus Ambassador Program Final
- 1. CAMPUS AMBASSADOR PROGRAM Khanya Keswa CarlyLevy Jessica Ketz Andrew Ramirez Jasa Stone
- 2. RECRUITMENT QUALIFICATIONS • Looking for5-8 Ambassadors per campus • Must be a current full time college student • Must be studying relevant majors of the following: • Marketing • Communications • Fashion/Merchandising • Public Relations • Event Planning • Should be familiar with the HOMAGE brand • A part-time employee familiar with HOMAGE could oversee the ambassadors’ day to day activities
- 3. RECRUITMENT QUALIFICATIONS LEADERSHIP QUALIFICATIONS • Apart-time employee familiar with HOMAGE could oversee the ambassadors’ day to day activities • A self-elected member of the ambassadors preferably with more experience could serve as the “Campus Captain”, and be the go-to person for approval on campus activities, who would communicate with the supervisor • A second ambassador could serve as the liason to the school, and create a line of communication between the Office of Stident Life and HOMAGE
- 4. RECRUITMENT APPLICATIONS • Greek Lifeoutreach • Online Applications • Promote positions via social media • Instagram • Twitter • Facebook • Involvement Fairs • Flyers on campus • OUAB events outreach • We should implement and begin the search for Spring 2016 and prepare for the program in the fall semester
- 5. GREEK LIFE INVOLVEMENT SORORITY/FRATERNITY AMBASSADOR • Each sorority/ fraternity will be given the option (up to 5 sorority and fraternity members) to elect one HOMAGE ambassador to be represented as an HOMAGE ambassador leader in the OSU community • Their goal is to promote HOMAGE amongst greek life • Possibly incorporate HOMAGE to donate a portion of proceeds to benefit sororities philanthropies if the ambassador sells/ refers a certain amount of items or surpasses their goal(aiming high on this one- it’s an idea) • Could potentially team up with other fraternity ambassadors and promote HOMAGE during the football season and throughout the rest of the year • There will be incentives and competitions for which Sorority or Fraternity can promote or have the most unique way of promoting the brand
- 6. AMBASSADOR RESPONSIBILITIES POINTS SYSTEM • TheCampus Captain can inform the ambasadors of upcoming sales and other opportunities, but it’s up to each individual to promote the brand in their on way • See social media team for guidelines on acceptable posts • Maybe 1-3 times per week, but maximize all platforms and don’t be a nuisance • A contest setup would typically be set up in collaboration with the marketing team, (for example, Grassroots Campaign) • Each rep will be responsible for accumulating AT LEAST 36 points over the course of the semester • Goals will be set as a benchmark
- 7. AMBASSADOR RESPONSIBILITIES POINTS SYSTEM • EachCampus Ambassador will be evaluated based on a point system that will also earn them more benefits. • 1 Event/Booth setup = 5 points • 1 maximum • 1 Successful referrals = 1 point • 10 maximum • 1 Contest Setup = 2 points • 2 maximum • Social Media Post = 1 point • 17 maximum • 36 points in total, meaning approx. 9 points per month • Checkpoints along the way • Meetings with the “Campus Captain” bi-weekly (beginning and middle of week) • Points cap is specifically limited (can be adjusted another time)
- 8. REFERRALS ONLINE & SPECIALEVENTS • Online referrals • Each campus rep will have a certain link/code to use for referrals. • If the campus rep refers 5 people that have shopped/purchased something online, they will receive free apparel (free T-Shirt) • Creativity Referrals • Encouraging campus reps to come up with creative and cool ways to promote the HOMAGE brand. For instance grass roots scavenger hunts and other miscellaneous competions • These competitions can include ones between other Ohio campuses and Campus Abassador teams • Each idea reviewed by rep supervisors and will then be rewarded with a 20% off coupon.
- 9. AMBASSADOR INCENTIVES BONUSES & BENEFITS • Benefits • Leader of “Team HOMAGE” • Skills/experiences to put on a resume • Campus Rep gift package • Flexible scheduling • Free gear • We can set up a checkpoint system to apply specific stipends or bonuses for the ambassadors that reach/surpass their goals** • A good way to reward the ambassador is to reward them based on their monthly checkpoints • If they reach their goal, they could receive a $200 stipend • HOMAGE “Plus Card” • (more to come) • Possible future internship with HOMAGE • Great way to get more involved with the school **Undisclosed to the ambassadors
- 10. AMBASSADOR SWAG GEAR PROMOTION ITEMS • Campus representatives will receive a package with items to hand out to friends, family, and individuals around campus. • Each ambassador will have their own set of gear to hand out, including: • Stack of HOMAGE stickers • Bag of HOMAGE buttons • Bundle of $5 coupons • Pens • 10 Koozies • Notepads • Information about our brand history and core values
- 11. ACCOUNTABILITY PROGRAM GOALS • Eachambassador will be required to reach their own goals they set by themselves • Reps will start by structuring their own promotions calendar • Campus Rep responsibilities and requirements made by HOMAGE • AT LEAST: • Host 1 event • Generate at least 10 referrals • Post on social media minimum 3 times a week • Create student survey that gives insight as to what is happening on campus & how they can continue to improve their outreach methods** • Each ambassador will be required to meet monthly with the other ambassadors to collaborate on ways to improve and reach their individual goals • The ambassador will also be held to their own calendar of objectives and goals, agreed upon with the company at the beginning of the program **We need to create a mockup survey of given questions
- 12. SOCIAL MEDIA COMMUNITY INVOLVEMENT • Social media posts can be made on, but not limited to: • Instagram • Facebook • Twitter • Posts can be tracked using a hashtag. Hashtags: #TeamHOMAGE #PayHOMAGE ... • Contests that the campus reps implement can be creatively promoted through social media. • The most creative social media idea created by a campus ambassador = additional points added to their plus card. • There will be an initial meeting between the social media team and the ambassadors in order to establish the guidelines of an acceptable post. The first few posts of each ambassador will be monitered.
- 13. WHY SHOULD YOU BEA CAMPUS REP? • Leader of “Team HOMAGE” • Free HOMAGE swag gear and apparel • Gain real life connections and experiences for a resume • Become more involved in the OSU community • Work when you want with a flexible schedule • Connect with a network of like-minded people • Increase chances of landing an HOMAGE internship • Because YOU love the HOMAGE brand and you are excited to represent