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NEWSJACKING ,[object Object],[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
WAAROM INHAKERS? @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
WAAROM INHAKERS? @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
WAAROM INHAKERS? @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
WAAROM INHAKERS? @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
WAAROM INHAKERS? @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
WAAROM INHAKERS? @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
WAAROM INHAKERS? @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
WAT IS EEN INHAKER? @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
MANIEREN OM IN TE HAKEN ,[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME 1
MANIEREN OM IN TE HAKEN ,[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME 2
MANIEREN OM IN TE HAKEN ,[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME 3
MANIEREN OM IN TE HAKEN ,[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME 4
MANIEREN OM IN TE HAKEN ,[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME 5
MANIEREN OM IN TE HAKEN ,[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME 6
MANIEREN OM IN TE HAKEN ,[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME 7
MANIEREN OM IN TE HAKEN ,[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME 8
EFFECTIVITEIT VAN INHAKERS ,[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME ,[object Object],[object Object],[object Object]
NEWSJACKING ,[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING: TIPS @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING: TIPS @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING: DE CHECKLIST ,[object Object],[object Object],[object Object],[object Object],[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
TIPS VOOR NEWSJACKING ,[object Object],@GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING C2C @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING C2C @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING C2C @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING C2C @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING C2C @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING C2C @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING C2C @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING C2C: MONITOREN @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING C2C: MONITOREN @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING C2C: BELONEN @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME
NEWSJACKING C2C: VERSPREIDEN @GONNIESPIJKSTRA VERSERECLAME.NL  FACEBOOK.COM/VERSERECLAME

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Newsjacking: inhaken op actuele gebeurtenissen in real time media

Editor's Notes

  1. Met andere woorden: er moet altijd een link zitten met de gebeurtenis. Er zijn 7 manieren om een link te maken met de actuele gebeurtenis.
  2. Feliciteren, bedanken: iets dat sponsoren vaak doen
  3. Stopping power
  4. We hebben het natuurlijk over real time media en social media, en dan hebben we het ook over earned media
  5. We hebben het natuurlijk over real time media en social media, en dan hebben we het ook over earned media
  6. We hebben het natuurlijk over real time media en social media, en dan hebben we het ook over earned media
  7. We hebben het natuurlijk over real time media en social media, en dan hebben we het ook over earned media
  8. We hebben het natuurlijk over real time media en social media, en dan hebben we het ook over earned media
  9. Binnen 24 uur 540 retweets (onder andere door Coen van 3fm) en 15.000 views op de foto