2. • Specializes in providing
clothing and gear needed
for outdoor adventures
and activities.
• Style, Comfort, Warmth
and Safety.
• Product satisfaction
guarantees.
• Large customer following
• Quirky and humorous
advertising
3. Target Market
• 16-30 males and
females
• Healthy and active
lifestyles
• Outdoor lovers
• Adventure seekers
4. Involving the Consumer
• Involve consumers and their stories
– “Where has Moosejaw Adventured You?”
• Offer incentives for participation.
• Help maintain interaction and online
presence.
6. Other Tools & Tactics
• Ad words
Campaign
• Landing
Pages
• SEO
7. Mobile Phone Application
• Combine all Moosejaw
social media pages into
one place on your
mobile phone
• Provides store locations
• Seasonal coupons
8. Key Performance Indicators
• Pay per click that
will measure
impressions
• Track web
spending
• In store purchases
• Surveys with
incentives
9. Campaign Goals
• Increase consumer interaction
• More store locations
• Brand Awareness
• Greater online and social media presence
10. Budget Allocation
• Ad Words Campaign
• Constant social media maintenance
• Creating consistent and relevant content
• Creating mobile phone application
11. Summary
• Moosejaw prepares you for your adventures
• Provides quality and style
• Interact with and care for their customers
through various forms of social media.
• Helps share your real life stories
• Provides everything you need in one place
with a mobile phone application
• Making your quests in life easier
