Final Presentation

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Final Presentation

  1. 1. Discovering Organics &Supporting the Community Jamie Boyer New Media Drivers License ADV 420 – Section 703
  2. 2. Competition & Campaign ObjectiveEXPAND CORE CUSTOMER BASE
  3. 3. Big IdeaEducate about the benefits oforganics foods Support of local farmers and community
  4. 4. Target Audience
  5. 5. Internet Marketing AdWords SEO EmailNewsletter CONTENT Website Banner Ad Blog
  6. 6. Social MediaEngage  Monitor  Visualize
  7. 7. Mobile• Scannable coupons• Facebook “like” in-store for instant coupon• App development
  8. 8. BUDGET
  9. 9. Metrics for Success Google Analytics Social Media – Likes & Follows Coupon RedemptionsCustomer Growth = SALES
  10. 10. America’s HealthiestGrocery Store

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