Gamification as social media part of a integrated campaign to remind the passengers friendly of the existing house rules.

2. Talking about house rules: YAY!

3. So why talk about it in the first place?
One does
not simply
put the feet
on the seat

4. What do we want to achieve?

5. How do we get there?

6. So…

7. … let’s play!

8. Gamehub: blog.wienerlinien.at
• 5 levels
• Find the violation of our house rules and click to
ban them -> points per click
• Collective mission: unlock the price packages per
level & grand price
• Gratifications as motivation to
play along: personal score & badges!

9. Involvement
• Facebook integration: possibility
to share personal score,
badges & contents of the house
rules
• Invitation of Facebook friends
-> points for personal score
• Everybody has the chance to win
in every level!

10. Contents
• things that passengers do not like -> research
• things that we do not like passengers to do
• things that hold everyone up

11. Results: Day 4
•
•
•
•
613 registered players
~42.500 clicks
307.000 points
21.000 Blogvisits
-> usually ~400/day

12. How to motivate players to stay tuned
•
•
•
•
Attractive prices & talking about them constantly
Achievements -> 10k Badge during game
E-Mail reminder per Level
Gameupdates via social media
-> posting score, „bets“ regarding
unlocking the next level,…

13. Final Result – after three weeks
• more than 1.000
registered players
• 168.347 clicks
• 1.920.165 points
• 56.010 Blogvisits

14. BADGES! WE WANT
BADGES!
socialmedia@wienerlinien.at