This presentation discusses the growth of Auto Trader's mobile business. It shows the increasing number of unique visitors on their mobile site and notes that mobile makes car research more flexible, easy and quick for consumers. The presentation also covers marketing a mobile business, converting ads to responses, tools for dealers, and whether to use a mobile app or mobile web for consumers.

1. Auto Trader Mobile
Nick Gee
Mobile Director
http://www.autotrader.co.uk/mobile
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3. Growth of Auto Trader Mobile unique visitors
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4. iPad video
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6. Mobile makes consumers research more
flexible, easier and quicker.
Auto Trader research – mobile survey 2011
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7. Marketing a mobile business
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8. Converting advertising into response
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10. Dealer video 1 - advertising
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11. Mobile - beyond advertising
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12. Dealer video 2 - tools
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13. Product mix : App vs Mobile Web
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