Ensighten & WebTrends Real-Time Mobile App Analytics Tagging 120612
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Webtrends and Ensighten Team to Offer Industry’s First Real-Time Solution for Managing Mobile App Analytics Tags. Learn about the features and benefits including: optimized ad serving; video tagging; privacy enforcement; support for iOS and Android. real-time edits to tag behavior; single line of code deployment.
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• How to go and solve the challenges in Mobile BI
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The document provides an overview of IBM MobileFirst. It discusses IBM being named a leader in mobile enterprise application platforms and application security testing. It then summarizes IBM Worklight, a mobile application platform that speeds development, integration, and management of mobile applications. It provides an overview of IBM Worklight capabilities including development tools, application security, analytics, and management capabilities. It also discusses building multi-platform applications with a shared codebase using IBM Worklight.
Mobile DevTest Dictionary
Our "Mobile DevTest Dictionary" is a go-to slideshare for developers, testers and practitioners to stay informed on the resources they need to excel at their jobs.
The slides are divided into six categories with terms covering automation and CI tools, testing styles, Agile best practices, and more. Happy reading!
Your Mobile Strategy Can't Be HTML5
Earlier this month, I presented an updated talk on Mobile Strategy for Servoy. This one hour talk looks at the 3 options for a mobile strategy: Responsive Web, Mobile Optimized, and/or Native. I also explained why HTML5 is not a strategy; it is merely a technology you can use to implement any and all of these options. And we briefly discussed the three faces of Mobile First and how this methodology helps companies break out of old habits to create better customer experiences.
Neev mobile offerings
The document provides information on Neev Mobile Offerings including their expertise in mobile technologies like Android and iOS. It discusses Neev's competencies in mobile development, UI/UX design, and testing. It also includes case studies on mobile apps developed for various domains like travel, retail, gaming etc. and case studies on SDK development. It compares native and hybrid app development and provides details on PhoneGap/Cordova for building cross-platform mobile apps.
Hexnode Android Management solution
Hexnode provides an Android device management solution that allows IT administrators to securely manage and control Android smartphones and tablets from a central console. It offers features such as remote device management, configuration of security policies and restrictions, app distribution, real-time device monitoring, and generating reports. The solution supports enrollment of devices from all major Android device manufacturers and integration with Samsung Knox and Android Enterprise for separation of work and personal data.
IBM MobileFirst - Hybrid App Development
IBM MobileFirst begins with a mindset: Innovative enterprises see the opportunities gained by bringing all resources together to strengthen customer engagement–whenever and wherever the customer wants, and on the customer's favorite device, which is often mobile.
Whether transforming your customer acquisition strategies, streamlining your business process, or boosting product and service innovations, you can accomplish more by focusing on mobile computing environments first.
IBM MobileFirst offers you true end-to-end mobile solutions. Some providers specialize in service offerings; some focus on platform and application development; some offer only mobile security; while others focus just on mobile device management. We bring it all.
We help your customers initiate transactions at the moment of awareness. You can encourage customer-building touchpoints and deepen relationships with your customers with realtime, one-to-one engagements. Learn what they want with powerful mobile analytics and usage data, then create more compelling interactions.
We can also help you increase workforce productivity through mobile apps that enhance collaboration, improve knowledge sharing, and speed responses. Gain efficiency by extending existing business capabilities and applications to mobile workers, partners, and customers.
Understanding Native, Hybrid, and Web Mobile Architectures
The document discusses the different mobile application architectures including native, hybrid, and HTML5 mobile applications. It describes the development approaches, advantages, and disadvantages of each architecture. Native applications are built using tools like Xcode and Android Studio and allow for the richest user experience but require developing for each platform separately. HTML5 applications can be developed using any text editor and browser but have limited access to device capabilities. Hybrid applications combine web technologies with native platforms using a native container to access device functionality.
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Accelerate Enterprise Mobile Application Development
Accelerate Enterprise Mobile Application Development
IBM MobileFirst - Hybrid Application Development with Worklight
IBM MobileFirst - Hybrid Application Development with Worklight
Briding the Gap between Desktop and Mobile publishing
Briding the Gap between Desktop and Mobile publishing
WSO2Con ASIA 2016: Mobile Strategy for Your Enterprise
WSO2Con ASIA 2016: Mobile Strategy for Your Enterprise
Mobile app development using PhoneGap - A comprehensive walkthrough - Touch T...
Mobile app development using PhoneGap - A comprehensive walkthrough - Touch T...
Understanding Native, Hybrid, and Web Mobile Architectures
Understanding Native, Hybrid, and Web Mobile Architectures
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Tag Management : A Key Component of an International Digital Strategy
Romain Stievenard from France Médias Monde discusses how tag management is a key part of their international digital strategy. He outlines their goals of being responsive, innovative, and creating a flexible commercial offer while maintaining stability and performance across their 50 websites and 10 apps. He describes using a tag manager to optimize performance in 3 steps: 1) create a flexible commercial offer, 2) share development resources across platforms, and 3) implement geographic restrictions to better target audiences without degrading the user experience.
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
Beyond The Forecast: Forecasters of Feeling, Influencers of Behavior
Amy Dowsek, Director, The Weather Company
Weather impacts consumer decision making in many ways. At the core, weather drives your mood, your actions and and what you purchase. The Weather Company is helping marketers understand this impact and provide tools to activate dynamically across all media channels.
Scientists & Storytellers: CDW’s Journey Toward 1:1 Marketing
Dan Cardamone, Manager, eCommerce Strategy, CDW
An Ton, Manager Marketing Technology, CDW
As digital capabilities transform, customers are becoming more self-sufficient and educating themselves before they ever engage with a seller. Data infrastructure, solution integration, and analytics play a pivotal role in creating an effective and efficient business process that is customized to the unique needs of each customer. This presentation will outline the process, outcomes and roadmap that CDW, a leading provider of integrated information technology solutions, has undertaken to engage in relevant conversations with its customers along their buying journey.
Mobile Apps: No Longer a Black Box of Digital Measurement
David Johnson, VP Account Development, Stratigent
Marie-Pierre Dery, Manager, Measurement Solutions and Data Governance, TD Bank
Since the dawn of the Internet, digital marketers have been a notoriously analytics focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. In fact, 57 percent of business professionals say they use no analytics whatsoever to measure their mobile apps, according to a recent Forrester survey. So what are the challenges and how can brands overcome this measurement gap? Learn how Stratigent is using Ensighten Mobile to simplify mobile app analytics for major brands, enabling better optimization, deeper customer engagement and improved ROI.
How Omni-Channel Data Collection Can Power Marketing Measurement
This document provides an overview of Pulse, a universal data collection and integration platform, and how it addresses enterprise measurement challenges. It discusses how Pulse provides end-to-end data control and flexibility, allowing for new analyses like online-to-store measurement and cross-device measurement. The case study highlights how Pulse improved a retailer's ability to attribute offline conversions to media by increasing online-to-store match rates and unlocking insights more quickly.
Using Ensighten to Personalize the Customer Experience
(Deep Sidhu, Professional Serivces Manager, Ensighten) It’s no surprise that a relevant user experience helps drive site engagement and monetization. This session will show how to leverage Ensighten tools to enrich your personalization and optimization programs. Topics will also include same-page targeting of visitors based on offsite display ad activity, as well as a few demos with Maxymiser and Adobe Target.
Making Your Site Vendor Agnostic via a Modern Data Layer
(Presented by Matt Gallion, Implementation Engineer, Ensighten)
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Heavyweight Martech Debate
Scott Brinker is the force behind the popular blog ChiefMartec.com, and has been chronicling the growth of marketing technology through his annual landscape super graphic. Mayur Gupta is widely recognized as one of the first-ever Chief Marketing Technologists. Together, they are two of the world’s most respected authorities on marketing technology and its impact on business. In this event, they will join forces for the first time to debate a number of hot topics they consider crucial to the future of marketing.
Vision stratégique d’Ensighten
Née en 2009 aux Etats-Unis et leader mondial du Tag Management, Ensighten est un nouvel entrant sur le marché français. Son approche technologique radicalement différente – et parfois destabilisante – a suscité un vif intérêt en France depuis l’ouverture du bureau parisien en 2015. Une tendance qui se confirme plus généralement sur la zone EMEA.
Ian Woolley, General Manager EMEA, expliquera la vision stratégique d’Ensighten et présentera les grands enjeux auxquels Ensighten répond en Europe.
Le Tag Management, ingrédient indispensable d’une stratégie digitale internat...
Le groupe France Médias Monde réunit les trois médias français diffusés mondialement : RFI (la radio mondiale), FRANCE 24 (la chaîne d’information continue trilingue) et Monte Carlo Doualiya (la radio universaliste arabophone). Les trois chaînes émettent depuis Paris à destination des 5 continents en 14 langues. Elles disposent en outre de nombreux supports digitaux permettant aux auditeurs/spectateurs d’accéder à leurs contenus de manière adaptée à leurs modes de consommation (ordinateur, smartphone, tablette, TV connectée, podcasts, aggrégateurs et plate-formes tv/radio, réseaux sociaux, etc.).
Le pilotage de cet ensemble complexe de contenus digitaux exige la mise en place d’une tour de contrôle permettant d’avoir une vue globale et de construire un marquage homogène tout en prenant en compte des spécificités locales liées aux langues ou accords commerciaux différents d’un pays à l’autre. Quant à la monétisation de l’audience, c’est la clé du succès pour France Médias Monde. Elle exige la mise en place de partenariats spécifiques à chaque région afin d’optimiser les revenus publicitaires.
Romain Stievenard, Responsable Innovation Digitale de France Médias Monde, expliquera comment il utilise Ensighten Manage pour déployer un marquage homogène sur un ensemble complexe de contenus digitaux. Il expliquera également en quoi Ensighten permet à France Médias Monde de mettre en œuvre ses partenariats commerciaux en respectant les contraintes géographiques.
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Le Multicanal impacte fortement les Entreprises dans le besoin de mieux comprendre le comportement client et d’assurer une Expérience Client sans couture. IBM Customer Experience Analytics, CXA, permet de comprendre et d’analyser – en s’appuyant sur la pertinence des données – le parcours client dans sa globalité et Ensighten dispose d’une capacité inégalée à collecter les données clients des multiples acteurs de l’écosystème Digital. L’association entre IBM et Ensighten propose une vision unique pour la mise en oeuvre dès maintenant d’expériences client connectées.
Protéger ses données personnelles dans un environnement multi-device: un enje...
Ordinateurs, Mobiles, Tablettes, Montres, Voitures, … Aujourd’hui, grâce à des technologies de communication et de traitement de l‘information de plus en plus performantes et de moins en moins chères, nous entrons dans un monde multi devices où tout objet physique va être “connecté”, commandé à distance et pourra communiquer avec d’autres. Ce nouvel eco-système offre des opportunités sans précédent de nouveaux services et de personnalisation qui vont bouleverser notre vie courante. Cependant, plus il se développe, plus les individus prennent conscience des risques inhérents, plus spécifiquement autour de la protection de leurs données et de leur vie privée. Aussi, ce monde connecté confronte les entreprises à des cyber attaques de plus en plus nombreuses et élaborées, mettant à rude épreuve l’intégrité de leurs systèmes d’information et de leurs données clients. Dès lors, cet enjeu de protection devient commun aux deux parties avec, en filigrane, la confiance et la qualité de l’engagement.
Hervé Le Jouan, CEO de Privowny et figure reconnue du monde mobile et de la donnée, nous expliquera pourquoi et comment ces enjeux constituent une opportunité unique de mettre les individus au centre, de leur donner un pouvoir de visibilité et de contrôle qui bénéficiera assurément aux entreprises: une confiance éclairée!
Modernisez votre marketing digital en 4 étapes
Le marketing digital est à la fois une discipline en constante évolution et en même temps certaines briques technologiques s’appuient sur des concepts anciens et dépassés par les dernières innovations. Ensighten révolutionne le marketing digital en lui ouvrant des perspectives jusque-là impossibles à entrevoir.
Avec Ensighten…
…le Tag Management sécurise les données de l’annonceur, il booste les performances des sites web et il rend – vraiment – autonomes les équipes marketing dans la gestion des outils web marketing ;
…les applications mobiles peuvent être gérées sans SDK et en temps réel
…les internautes protègent intégralement leurs données personnelles et les annonceurs contrôlent la manière dont leurs données sont partagées ;
…les marques constituent une vision client unifiée et interagissent en temps réel selon le profil et le comportement de chaque internaute.
Yves-Marie Lemaître, Solutions Consultant EMEA, présentera les innovations apportées par Ensighten et donnera un aperçu de la roadmap et des développements à venir.
Rethinking the Consumer Journey
(Brian Hedrick, Senior Manager Search & Native Strategy, Yahoo!) The promise of multi-channel digital marketing has never been closer to reality, but it’s critical when evaluating MarTech/AdTech strategies to consider the evolution of the consumer journey. The brands that will succeed post-crossover (where time spent on smartphone is the dominant way users access the internet) are those who best understand what consumers are doing on what device, and in what context. This session will focus on exposing these trends and to take advantage of new, emerging touchpoints.
Hacking Marketing: Marketing Management in a Software World
Scott Brinker, Co-Founder and CTO, ion interactive, and blogger (chiefmartec.com)
Marketing has become thoroughly entangled in software. But this is a good thing! It dramatically changes the leverage that marketers can bring to their craft. But to succeed, marketing management must evolve to harness the dynamics of a digital world instead of fighting them. Scott’s presentation, based on his new book, Hacking Marketing, will inspire you with a fascinating collection of ideas from the world of software development — agile management, models of innovation and scalability, and strategies for taming the explosive growth of complexity — that marketers can adapt to thrive in this new environment.
Building an Effective Data Governance Framework
This document discusses considerations for marketing data governance. It begins with an introduction of the speaker and their role at NRG Energy. It then defines data governance and discusses common issues organizations face such as data quality, access, and compliance. Specific solutions for marketing data governance are presented, such as using a digital campaign ID spreadsheet or implementing a marketing data layer. The value of improved data governance is highlighted as better analysis, optimization, and customer insights. Compliance with privacy regulations is also briefly addressed.
Enterprise TMS: The Strategic Advantage
(James Niehaus, VP Analytics and Digital Strategy, Ensighten) Can Your TMS Keep Up With Modern Enterprise Requirements?Today’s digital landscape is evolving at hyper-speed. Executives everywhere are struggling to maximize the return on their technology investments and meet the needs of multi-channel consumers. Meanwhile, IT teams are grappling with how to collect, own and take action on first-party customer data in a way that is secure and transparent. For both groups, extracting value from the MarTech stack is a defining business and technical challenge of our time. That’s why it’s critical to rethink what enterprise tag management truly means. This strategy brief explores what an enterprise-class system should offer so that organizations can adjust to changing market conditions and drive digital transformation.
Tag Management: The Glue that Brings IT and Marketing Together
This document summarizes Tag Management practices at HomeAway, a vacation rental marketplace. It discusses how Tag Management was previously handled solely by Marketing, which led to issues around velocity, quality, and collaboration with Engineering. It then outlines improvements made by bringing Tag Management under Engineering, including implementing a release process, testing, source control, and unit testing of tag code. Finally, it discusses next steps like educating marketers on the new tag platform and enabling them to deploy tags to test environments.
Changing Human Behavior Through Data-Driven Experiences
(Mayur Gupta, SVP, Head of Digital, Healthgrades) There is no doubt that we are now living in a consumer-led era where an individual demands the most immersive and consistent experiences across touch points. Whether consumers are transacting in retail, finance or healthcare, they see no difference in those verticals, and expect the same class of experience, value and storytelling. Despite this obvious fact, most brands continue to struggle in delivering smarter experiences due to fragmentation within the entire digital ecosystem. This notion of delivering seamless omni-channel experiences can only be accomplished through connected marketing technology machinery, along with data, content and an integrated “experience planning” process that is driven by consumer behaviors –not channels or touch points. The brands that are able to connect the fundamental pieces with the experience planning process will succeed in driving behavioral change. The rest will unfortunately deliver broken experiences at best.
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How Omni-Channel Data Collection Can Power Marketing Measurement
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Ensighten & WebTrends Real-Time Mobile App Analytics Tagging 120612
- 1. Enterprise Tag Management Ensighten & WebTrends Real-Time Mobile App Analytics and Tag Management for Mobile Marketers June 12, 2012
- 2. Real-time WebTrends Tagging for iOS/Android Apps Easy Tagging Enables Advanced WebTrends Analytics Intuitive, fast WebTrends mobile tagging Support for Ad, Media, Search, Content, Screen, Conversion, Action and Custom events Single line of code deployment Real-time edits to tag behavior
- 3. Robust WebTrends Custom Tagging & Reporting
- 4. Ensighten Mobile/WebTrends – Optimized Ad Serving Features Fast, template-based support for tagging of popular mobile ad networks Complete WebTrends tagging and reporting support Change ad networks or A/B test ad networks on the fly Trigger different ad networks based on conditional logic
- 5. Ensighten Mobile – Video Tagging Features Fast, template-based WebTrends video tagging Make WebTrends calls based on multiple parameters – Play, Pause, RWD, FF, Stop – % of video viewed Integrated with WebTrends reporting dashboard
- 6. Ensighten Mobile – Privacy Features Features Create in-app privacy dialog boxes. Multi-lingual support. Disable / enable tag firing based on consumer response or preference Use conditional logic (app install, usage, geo location) to trigger dialog box Change dialog box UI, tag firing, conditions on the fly Comply with country-specific mobile privacy standards or laws
- 7. Ensighten Mobile – Technical Specs Supports iOS v5.0 and Android v4.0 apps Single line of code implementation – No SDK required Intuitive UI for easy tag modifications and new tag deployments – No app recompilation or redistribution required Real-time tag change deployments Specify tag firing based on conditional logic – App usage, geo, time, battery life, etc.