V.G. Siddhartha founded Café Coffee Day in 1996, introducing Indians to specialty coffees like lattes and cappuccinos. CCD grew to become India's largest coffee chain by lowering costs and attracting customers with amenities like internet access in cafes. Siddhartha overcame challenges like India's preference for tea and government import/export policies. Today CCD has over 1,400 cafes in India and is part of the largest Arabica coffee producer in Asia, exporting $45 million annually while providing jobs for 5,000 employees.
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
How would you like your brand to join conversations of over 300000 young people who spend over 45 minutes at our 900+ cafes every day? At Cafe Coffee Day we're all about making the circle bigger, so get in touch with us to see how you can get in touch with those who matter to you!
Visit www.cafecoffeeday.com for more details.
Cafe coffee day - Ideas to action from rajatRajat Chaddha
This is a small collection of ideas which I think can help CCD to make it an even more integral part of the lives of youth, generate footfalls, work towards strengthening its brand positioning, act as barriers to entry for the new Indian and Foreign players sprucing up in the space and help to solidify its
position as a futuristic brand.
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
How would you like your brand to join conversations of over 300000 young people who spend over 45 minutes at our 900+ cafes every day? At Cafe Coffee Day we're all about making the circle bigger, so get in touch with us to see how you can get in touch with those who matter to you!
Visit www.cafecoffeeday.com for more details.
Cafe coffee day - Ideas to action from rajatRajat Chaddha
This is a small collection of ideas which I think can help CCD to make it an even more integral part of the lives of youth, generate footfalls, work towards strengthening its brand positioning, act as barriers to entry for the new Indian and Foreign players sprucing up in the space and help to solidify its
position as a futuristic brand.
This is short presentation which tries to explain the inventory management in Financial Management by taking Tata Steel as an example. This presentation was prepared along with Shashank M.A, Gautam Raj, Prasad E. Prabhu & Abhishek Bose (MSRIM Bangalore)
By:-
Aniruddh Tiwari
Linkedin :- http://in.linkedin.com/in/aniruddhtiwari
The module "Business Plan" of the Master in Tourism Management of IULM university enables participants to elaborate a team entrepreneurial project based on a strategic and economical analysis, applying tools and methodologies learnt during the Master under the supervision of a tutor. The project "New Hotel Enterprise" (MTM IV edition) aims at the creation of a business plan for a new hotel structure located in one of the major Lombard provinces. The hotel will be a part of a Multi-functional Services Center, a new point of reference for the commercial activities and public administration of the city. The tutor of the project is Mr. Sergio Mancuso, Responsible for Tourism in TEH Ambrosetti.
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. Introduction
•Café Coffee Day (CCD) is an Indian café
chain owned by Coffee Day Global Ltd
Earlier known as Amalgamated Bean
Coffee Trading Company.
•Coffee day Global Ltd. is a Chikmagalur
based company which grows coffee in its
own estates of 12,000 acres (4249
hectares).
•It is the largest producer of Arabica beans
in Asia exporting to various countries
including USA, Europe and Japan
3. Information
Type - private.
Industry- Coffee shop
Founded - 1996
Founders - V. G. Siddhartha
Headquarters - Bangalore, India
Owner - Amalgamated Bean Coffee Trading
Company (ABCTCL) now known as Coffee Day
Global Ltd
Website - www.cafecoffeeday.com
4. Entrepreneur -V. G. Siddhartha
Siddhartha (now known V. G. Siddhartha) obtained
a Master's degree in economics from Mangalore
University, Karnataka.
He married the daughter of S. M. Krishna, the
former Chief Minister of Karnataka, Indian Minister
for External Affairs and Governor of Maharashtra.
5. Coffee Business
Almost 15 years later, Siddhartha established a
successful coffee business in Karnataka.
He grows coffee in Chikmagalur and exports
about 28,000 tones of coffee annually and sells
another 2,000 tones locally for about Rs 350
million each year.
200 exclusive retail outlets selling his brand of
Coffee Day powder all over South India
.
6. He was the first entrepreneur in Karnataka to set
up a cyber café in 1996 (Café Coffee Day)
He has 1,407 Coffee Day Cafes in India
Siddhartha was awarded the Entrepreneur of the
year title in 2003 by The Economic Times for
"crafting a successful pan Indian brand for a
commodity business and giving Indian consumers
a new lifestyle experience that is within reach of
the common man.
7. Challenges
Back in the 20th century, filtered coffee was mainly popular
among the South Indians, Rest of the Indians preferred Tea.
Coffee was still limited to the wealthy people of Bangalore in
the most high-profile 5 star cafes in the state.
He made an audacious promise to sell cappuccinos, lattes,
frappes in a country like India, where filtered coffee was
more of a necessity .
Government of India had policies that made it difficult for
Indian Planters to venture out into the International coffee
cartel.
8. The import and export duties were soaring high,
and it became nearly impossible for Siddhartha
to hold on to the unnaturally low prices.
Thus, he headed to New Delhi, with a mission to
persuade the government to end the monopoly
over coffee, and it was a success.
9. Strategies
The next challenge was to attract people to his café. He lowered bait
for the people the “Internet”.
Back in the 1990’s, the Internet was still in its infancy stage and
Internet access was limited to posh places and cafes.
People would often enter his café to surf the Internet and as a bonus
they could even sip their favorite coffee.
Thus, a word spread about regarding the café and soon it became a
hangout spot for many youngsters.
Witnessing a lavish welcome from the people of Bangalore, several
outlets were opened all over the country and even abroad
10. Present Brand Image:
CCD is today the largest division of Amalgamated Bean
Coffee Trading Company Ltd. (ABCTCL). Presently, ABCTCL
is one Asia’s largest producer of Arabica beans.
It is one of the leading coffee exporters with revenue of
approximately forty-five million US dollars. Even now, V.G.
Siddhartha holds the single largest stake of 12% in the
company and is known as the founder-owner of CCD
11. Subsidiaries
This company of nearly 5000 employees has a number of
subsidiaries that are:
Coffee Day Xpress
Coffee Day Fresh ‘n ground
Coffee day take away
Coffee day perfect
Coffee day exports
12. Growth in a dynamic industry
This pattern of reinforcing
loops, called ‘Growth Cycles’,
converge on a customer base
driving the growth of
businesses pursuing “new
games” strategies.